Video testimonials are a powerful tool that can help your company win over new customers. Video testimonials are a great way to showcase how much your product or service has helped other people's lives. Testimonials are also an effective way to build trust between you and your potential customers.
In this post, I'll show you how to get video testimonials from clients and then use those clips on your website and social media channels.
What are video testimonials?
Video testimonials are a short video showing the customer talking about their experience with a product or service. Video testimonials are a great way to show your customers that you care about them and want to build trust with them. They also serve as social proof (a signal of credibility) for potential customers who are considering whether or not to buy your product or service.
The types of video testimonials
There are a few different types of video testimonials, each with their own benefits. You may use one or more of the following:
- Video testimonials on social media
- Video testimonials on your website
- Video testimonials in emails and email templates that you send out to prospects and customers (this is an awesome way to get people excited about working with you)
- Print or digital advertising campaigns that include a video testimonial from one or more customers talking about how great they think you are (this is another great way to get people excited about working with you)
Where to use video testimonials
Here are some of the best places to use video testimonials:
- On your website, landing pages and product pages.
- In email marketing campaigns.
- Include a link to the video in emails you send out to clients or customers who have purchased from you before.
- On social media channels like Facebook, Twitter and Instagram.
How to file video testimonials
Of course, you'll want to make sure your video testimonials are filled with inspiring, authentic and informative stories that will help build trust and credibility with potential customers.
Video testimonials are a powerful tool that can help build trust between you and your potential customers. A great way to show off your product or service. Many people feel more confident about buying from a business if they see other people who've been satisfied by it!
How to record video testimonials
Recording video testimonials is a great way to build trust and credibility with your customers. Video testimonials are also more likely to be shared on social media, which can help spread the word about your company and its products.
There are many different ways you can record video testimonials for your business, including:
- Using a mobile phone or tablet (iOS/Android)
- Using a laptop or desktop computer (Mac/PC)
If you're using an iOS device like the iPhone, use Apple's built-in camera app; if you're using an Android device like a Samsung Galaxy S8+ or Google Pixel 2 XL, use Instagram's built-in camera app (which has built-in filters). You can also download apps that let people record videos directly from their phones—Google Play Movies & TV is one example. When recording with these apps make sure they're optimized for video recording so they don't slow down while being used.
Create a list of questions you want to ask your customers.
Before you start filming, it's important to think through the kinds of questions you want to ask your customers. This can help you avoid repeating yourself or sounding like a robot as you read off of a teleprompter. Start by writing down everything that comes to mind—even if your first draft includes some silly or weird suggestions.
Next, review what you wrote down and cross out anything that doesn't make sense for this particular video testimonial campaign (for example: "Can we find us on Google?"). Then pick the best-sounding questions for each person who's going to be featured in your campaign—you'll want just one question per person so that their answers are concise and concisely organized.
Finally, when it comes time to actually film each customer, keep these three things in mind: 1) make sure they're comfortable with any props they might need; 2) have them stand up straight and look directly at the camera; 3) always ask them one question at a time! You can do this by saying something like "So tell me about your favorite thing about our products."
Schedule phone interviews with customers who said they'd be happy to participate in an interview.
Once you've gathered all the information you need, it's time to schedule interviews. Some customers will be happy to participate in an interview on the phone. But if your customer base is large enough, this will take a lot of time and effort on your part.
Before booking an interview with any customer, make sure that they're willing and able to answer questions about their experience with your product or service. The easiest way to do this is by asking them some questions about their experience: “What was your favorite part of using our product/service?” or “What did you find most helpful during our last interaction?”
Once they've answered these questions satisfactorily (and ideally if they were satisfied), offer them more details about how the video testimonial process works so that they understand what's involved in participating in one—and worse case scenario...it means no one gets hurt feelings!
Send the interview questions over to the customer a day before the phone call, so they can prepare.
Send the interview questions over to the customer a day before the phone call, so they can prepare.
Ask for examples
This will help you get more detailed and specific responses during the interview. It’s also helpful if your customer has trouble thinking of things on the spot, as they will have time to reflect on their experiences with your product or service and formulate answers that are more detailed than “I like it” or “it’s good.”
Ask for stories
It might also be helpful to ask open-ended questions like: “Tell me about a time when…? How did that make you feel? What did it do for your business/life?” This gives customers an opportunity to really dive into what their experience has been like with your brand and how it has affected them personally or professionally.
Ask for specific examples and stories during the phone call.
> Asking for specific examples and stories during the phone call:
Ask your prospect what they mean by their statement. For example, if they say “You guys are great!” or “I love working with you guys!”, ask them what makes us so great and why they love working with us. Give them an opportunity to give more detail about how our services have made a difference in their life. Ask what specific things we did that helped them reach those goals or overcome those obstacles. And then ask for examples of how our services changed their life in some way (i.e., solve a problem or challenge). By asking these questions, you'll get much better answers than if you simply asked people to “tell me about themselves” or “tell me about your experience using [product/service].
Get them talking about how your product or service changed their life.
- Get them talking about how your product or service changed their life.
If you want to get the most out of a video testimonial, ask your customer to tell you how they used your product or service and how it changed their life. What was the worst part of their day before? How has that been improved since buying from you? And then, once they've told you this story, ask them to describe how things were before they started using what you offer — and compare that state to where they are now. It's important not only to highlight how much better things are now than when customers first started using your offering but also show them exactly why buying from you is so valuable for them. Here's an example: "Before I started using AceBooking for my business travel planning needs, I had no idea what hotels even offered pet-friendly rooms."
Ask your customers for permission to reuse their quotes in written form, too.
Even if you don't plan on including written testimonials in your video, ask for permission to use their quotes in written form. This step is important because it will help you avoid legal issues down the road.
Ask your customers for permission to use their likeness and voice from the video in any other marketing materials.
Video testimonials are powerful and can help build trust between you and your potential customers
Video testimonials are powerful, and they can help build trust between you and your potential customers. In fact, research by HubSpot found that videos can increase conversions by up to 80 percent. But if you’re new to video marketing, it can be hard to know what type of video content is right for your brand or business.
So what are the best types of video testimonial? How do they differ from one another? And how do you use them effectively in order to drive more sales? Let's find out!
Do testimonials on websites work?
Testimonials are a great way to build trust and help your customers feel confident about engaging with your brand. They can also help you stand out from the competition, show off your experience and expertise, and even help you convert more customers.
How do you collect video testimonials?
If you’re asking customers for video testimonials, there are a few different ways to do it. You can:
- Ask them to record a video testimonial on camera (or connect with them through Skype).
- Ask them to record a voice testimonial over the phone or on IM/Skype.
- Ask them to write down their thoughts in an email or as part of an online survey.
Another option is to ask your clients for both written and recorded testimonials. Then, you can use software like Google Drive or Evernote Scannable to scan in physical documents or take pictures with your phone so that they’re easier to organize and search later on. This makes it easy for you when it comes time for writing new blog posts and social media updates!
Can a testimonial be a video?
You've likely seen many video testimonials, but what about written ones? In this section, we'll go over the differences between the two and why you should use videos to get more conversions.
- Video testimonials are more powerful than written testimonials. Written testimonials can be great for showing off your product or service in action, but they're less impactful than a video because it's hard for people to relate with their own experiences. If someone is looking at your site and sees a photo of someone using one of your products or services, there's no guarantee that person has ever used it themselves before (or if they even like it). On the other hand, if they see someone talking about how much they love something on camera while showcasing how it works firsthand, then they can make an informed decision based on all of that information together--which will ultimately help them decide whether or not they want to purchase something from you.
- Videos are more visible than written testimonials. When people search online with specific keywords related to what their needs might be right now (e., "What's the best place I could buy a pair of running shoes?"), those searches often result in tons of results being returned at once--and those results may not necessarily include relevant content! For example: A woman might type "best running shoe brand" into Google search; however she may only find 10 pages worth instead 20 because some sites aren't optimized enough for SEO purposes yet - so even though she searched for this specific topic directly relevant keyword phrase(s) only half will show up on page 1 itself -- which means half won't appear anywhere on Google at all! The way around this problem? By using videos instead text-based content such as blog posts or articles where readers won't have time
Where can I use video testimonials?
Video testimonials can be used on so many different parts of your business. Here are some ideas:
- Website. Add video testimonials to your website by embedding the videos in a page and adding an overlay that lets people know who recorded it and when.
- Social media channels. Add video testimonials to social media by posting them as native videos on Facebook, Twitter and Instagram (if possible). You could also add them as links in your profile bios or Twitter bios so they're always available for people to watch if they want to see more from you!
- Landing pages. If you have landing pages with text-only copy explaining what makes your product great or why customers should buy it, consider adding a few short video testimonials there too! It's another way for potential buyers to connect with you and learn more about how much other people love something before making their decision whether or not they want it too.
How you showcase customer testimonials?
There are many ways you can use customer testimonials to your advantage, including:
- Use them in your marketing materials. Testimonials should be included on your website, in email marketing campaigns, social media and paid ads. You should also have a page on your website dedicated to customer testimonials that includes a gallery of photos and videos showing how other companies have used the product or service you provide.
- Use them in email marketing campaigns. If you send out a newsletter or email promotions to customers regularly then consider adding an image or video of a happy client sharing their experience with your product/service at the bottom of each one as an incentive to open it up and read what they had to say about it — this may help increase open rates!
How do you ask clients for testimonials?
The first step to getting great video testimonials is simply asking for them. Here are some ways to do that:
- Ask for reviews. Customers love talking about their experience with your business, so let them! Your customers are more than happy to share their opinions with you and the rest of the world. All you have to do is ask them nicely in a way that doesn't feel pushy or forced, such as “Would you mind taking a minute or two out of your day and writing down what you think about our service?”
- Ask for feedback. We all know what it's like when someone praises us on social media without asking first—it feels disingenuous, like they're just doing it because they want something from us (usually money). That's why asking permission before posting a comment from a customer works so well: It creates an opportunity for someone who genuinely wants to give you props on your workmanship or professionalism by saying something on social media about how great your company is performing at its job!
- Ask for referrals and reviews
How do you get testimonials before launch?
How do you get testimonials before launch?
Early on in the development process, when your product isn’t even in alpha, ask for testimonials. This can be done by emailing people who have signed up for your newsletter or beta list with a simple request: “Tell us why you joined our list and what you like about our company/product/service.”
When should I ask for testimonials?
You can also ask for testimonials after a sale, after a free trial has ended, after an event such as a product launch or new feature launch (do this within 48 hours of the event), or any other time after which someone might feel compelled to give you feedback.
So, what’s next? Start collecting testimonials, and use them as a way to build trust with customers. Then, turn those written quotes into videos. At this point, you can start using these videos on your website or social media accounts to increase the level of engagement they have with potential customers.