Thanks to me for taking this course. It's been AMAZING!
I'm so grateful to Fab. And Alt Marketing School truly is the best investment I've made in my life.
Very engaging and eye opening. I liked the fact that it was very interactive and helped me come away with a ready to use strategy!
I liked the concept of the monthly/quarterly KPI tracking—it was so simple, but brought big-picture, general goals into something measurable!
Great course! Super helpful laying out important marketing principles. Nice and engaging on-demand format! Loved the extra bonus content too.
I think the good thing about the cohort and everyone who's at who's and on the course I was on is that everyone was friendly and willing to talk!
This course is sooo good. It has taught me everything I didn't know I needed to know about marketing. Fab's energy to each class is amazing and brings everyone together.
Loved the enthusiasm from Fab, and appreciate all the discussion and experience and collaboration from my course mates! It was really nice to be able to work with people from all backgrounds and experiences and collaborate.
This course has helped me solidify marketing systems as I work with my clients. Video editing often bleeds into social media consultation and I have a lot more confidence as I make recommendations on posting schedules, content, and repurposing.
I loved the course. It has given me SO much to begin a new journey within a career i've had for years, but felt stuck in how to carry on. This course is exactly what i needed and i feel it's like getting a new lease on life in a way. Thank you so much!!
It was very insightful, as a newbie, I did not feel lost and the detailed instructions was great. Just going along the journey was an awesome thing to do. Cheers to Fab and her team. This is a very good course and I recommend everyone to take it
Awesome course! Being fairly new to the marketing world, the course gave me so much structure and some very practical frameworks I can continue to use in the future. The community itself was incredibly supportive and I feel so much more confident in my ability.
Whether you're a business owner or marketer, this course will level you up in ways you never imagined and fill some major holes in gaps knowledge gaps you didn't know you had. Fab has thought of everything, a lot of marketing strategy and even more heart.
Been going through all the bonus material in the course and wowwww, they cannot be underhyped. I fully have crushes on all these people you brought on...THE VALUE, the PASSION, the KINDNESS. I think i especially have a crush on Cat Wildman 😍😍 i'm definitely going back to take notes all the time
I've enjoyed this course so much, my biggest takeaways are my new brand positioning and also copywriting techniques that I will start applying straight away. Also loved Fab and all the teachers, and had fun which is not something I can say about other programs and helped keep us engaged. Sad for it to be ending!
Having personally attended the Alt Marketing 6 week course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions!
Hey fab! Just wanted to say I'm enjoying so much the certification. Your teaching plus the teachers you bring into the cohort are amazing. For example I loved the module on social media strategy with Jess (just finished that today). Felt a rush to say thanks again for all the learning and especially your energy! Super appreciated.
I recommend this course to anybody who wants to make a good impact in their marketing, brands that think about other people, brands that think about how they are coming into the world, and what they're doing.Anybody that has a conscience, I think, and just anyone that wants to make a difference, and of course, anybody that wants to get themselves out there.
Taking part in the course was absolutely brilliant, I feel like I've learned so much, from taking part in group work, all the exercises that we had to take. And I also have discovered that there's so much more marketing than ever thought possible. I've also realised that there is so much on offer in the world in terms of marketing, and it no longer needs to be a chore.
I'm the founder of an agency called SixtySix - we specialise in helping Black & Brown creatives and brands build sustainable brands or authentic campaigns online & offline. I've always been quite passionate about speaking to the hearts of people as opposed to just trying to sell a product but taking part in Alt Marketing School helped me to better understand what it is I set out to do through my work.
This course has been exciting and fun, every teacher was super interesting and we got to see a step by step well-structured syllabus on how to create a holistic marketing plan that would serve our brands. Fabs dedication and energy throughout the course was awesome and contagious. I have been able to clarify our marketing message and explore the different objectives and intentions behind each social media channel.
In the foggy dark forest (in my head), rays of the sun appeared :)) Although the exercises were stressful for me at times, it was very cool to immediately consolidate new information with practice. The teachers are all great, they tell great examples. It's cool that there are students of different levels on the courses, everyone is very inspiring. Also, I always felt very energized after classes, even though it was already 10 pm!
I have learned so much from this course! Even as someone who has worked in marketing for years, it can be so overwhelming to market your own business. Fab and her team of expert guests broke down the most important things step-by-step and the result is a marketing plan for my business that is clear, exciting, and strategic. I feel so much more clear about what the purpose of my business is, who I want to help, and what I want to offer.
The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience. It let me know what was out there. For example, best practices, a roadmap for how to start organically putting my work out there and grow a relationship with my audience. Also, some really cool tools.
I've got a much clearer vision and understanding of the marketing strategy and can now build an all-round marketing plan for any product or service. The best example of results from the certification is increase in engagement and sales which is booming for us now. A serious attitude and complex approach helped me to identify the flaws and up the game The course is the answer to all marketing questions. You're gonna learn about all the aspects of marketing and get to meet fantastic people to get a new perspective on your current or future project
My team and I are working on opening an organization in the opera, ballet and chamber music fields. In the beginning, it is difficult to ask yourself the right questions and answer them. Because during the training we analyzed many cases and practised them - for me, I outlined the project more clearly and understood where I should develop more. And it helps a lot when they give you individual feedback related to your project (Fab is just great). And the entire learning process is also the work of the community, where everyone supports each other, gives advice and shares their own experience. The process was very inspiring and energizing!
The BEST online course I have ever taken. It's a total myth-buster. If you think that you can only learn and connect with people via in-person lessons, this course will change it. All thanks to the amazing dedication and energy Fab and her Team put into this course. I started knowing what I would like to achieve, but not knowing how. They didn't give me cookie-cutter answers to solve my problems, they gave me tools to find them on my own - exactly the way I want to communicate and do marketing. If you think that marketing has to be sleazy - again, this course will change that. Because in the end marketing is about getting with your values and your message to the people that resonate with that. Fab and her Team teach it, but also live it 100%.
This has been THE best marketing course I have ever taken. Including the CIM Diploma. Although I have 15 years experience, I refreshed so much knowledge, brought myself up to date with so many of the different aspects of the course, and learnt from the tutors and other students alike. I loved the diverse cohort, allowing me to meet newer marketers and experienced business owners that created a wonderful learning environment. The staged approach to assignments allowed us to develop our knowledge, get feedback, iterate and improve as we went through the modules before our final presentations. Combining this with the community at Alt Marketing School was the perfect kick-start I needed for my side-hustle but it will be invaluable as I go into my next full-time role too.
This has taken me quite a while to post but I am thrilled to share that earlier this year I earned my Positive Impact Marketing Certification credential from Alt Marketing School!
Applications are currently still open for this coming years cohort so if you are looking to learn positive impact marketing in a safe and fun space with a fantastic teacher (👀 Fab Giovanetti!), great guest teachers, and a lovely bunch of marketers who cheer you on and are so inspirational in their quest to do amazing things then go and sign up, you won't regret it! 👇🏻
lnkd.in/ewQBdQsF
Grateful for the opportunity to grow and achieve this milestone. #lifelonglearning #achievement
Before the certification, I had trained in social media marketing and wanted to learn more about marketing as a whole. This course was packed with information and went deep into the theory as well as the practice. I have come away with new knowledge, clarity, a certificate and a unique marketing plan, which although is a work in progress I am so pleased to have started on. Getting clear on my vision and mission was so helpful as was understanding more about the customer journey, but it would be hard to choose a particular topic that helped the most as they were all so useful and covered everything you would need to know to complete your own or a client's marketing plan. Having access to Fab in the way of hot seats and feedback via the portal was also really helpful.
Before this certification, I wanted to upskill in marketing with a focus on using it as a force for good. Traditional marketing can be manipulative, so I sought mindful strategies that emphasize impact marketing, which are often overlooked in mainstream tactics. This course was fantastic, led by Fab and featuring amazing guest speakers who provided unique perspectives and valuable insights. I learned about the positive impact funnel and the power of building communities with a strong focus on DEI (Diversity, Equity, and Inclusion). Even though I was in a different timezone, I felt like a part of the community, supported throughout the course, and connected with other fantastic people. Fab is an exceptional teacher and mentor who will undoubtedly catalyze your growth in your marketing journey!
When I decided to start running my independent web design business, I knew I couldn't rely on bootstrapping my marketing abilities and I didn't have the time/money to return to school. I was looking for a place that could fill in my marketing skill gaps ethically and effectively while ensuring I'm accountable for my progress. Joining Fab's course was an absolute pleasure! I've engaged with many community members and workshop hosts who are excited about different areas of marketing, business, and coaching. My favorite resources thus far have to be value-based marketing, OKRs/Operating Systems, SEO for user intent, and copywriting + relationship-driven funnels. The tools + worksheets provided have also made revisions, drafting, and mapping such an easy process to return to despite my hectic schedule.
Before taking Alt Marketing School, I always struggled with finishing online courses, but now I know it can be SO MUCH FUN! I felt so thoroughly motivated, excited and it didn't feel like too much work! As a marketer of over 5 years who fell into the profession, this course gave me a renewed sense of confidence and also humbled me to keep finding the human touch in my practice as well as finding a community of marketers who get it! Fab is INCREDIBLE and so is everyone she brings on as an expert- relevant, concise, loving folks who care to bring more magic into marketing and connect with themselves and others better everyday. As Fab says, great marketing is all about directing people to what they are looking for already- this course was it for me, the direction I never knew I needed and so much more! Thank you!!
I absolutely loved my time at Alt Marketing School. These past 8 weeks have been such an incredible learning experience for me and I have learned so much not only from the amazing instructors but also with my peers. I loved that this course was able to bring together such a diverse group of people who are passionate about marketing. Although I am only at the beginning of my journey, being a part of a group like this definitely elevated my motivation to keep learning. What I appreciated the most about this program was the Notion system that was introduced to us. It gave me an insight into how to organize my business as I am preparing for launch and knowing that by planning ahead, outsourcing later on in my journey might be easier! The constant feedbacks from Fab and the group has been overwhelmingly helpful and it definitely made an impact on me and the way I will be marketing in my future projects. Overall, I would highly recommend Alt Marketing School to anyone looking to level up their marketing skills and knowledge. It's been a game-changer for me and I'm excited to see where these superpowers can take me in my business!
I love to learn from the right people. One of the things the course brought is bringing the right people together to pass on the suitable types of knowledge for people who want to learn and want to grow and who want to start a career or move forward into marketing. It also grew my confidence a little bit in terms of speaking with people and sharing ideas and getting that point across because I know it's something that I struggled with, but to go every week and practise putting your ideas across and making sure people understood was beneficial to me. I work for a finance company, one of two marketing department people. I liked the SEO part of the course. The first thing I did was look at our website. I needed to change everything because I had a particular perception of what needed to be done. And it clarified that I was on the right track. I could help to build the SEO for the company. So my boss was impressed by that. You find out new things, and you implement them straight away. Showing I've learned how to present my ideas better has come across well to the company, my boss, and my colleague. They see a fundamental change in my confidence in what I can do and what I know.
It was human. It was a real camaraderie with people that I'd never met before. I think that was amazing. The teachers were amazing. I loved working in groups, connecting with people, and then doing a presentation. I was pitching to people who gave genuine feedback. I'm using the knowledge for my day job because I need to communicate as part of my role. I'm trying to build new programmes in my organisation, one around ethics compliance and another around sustainability. I am sharing these messages with people worldwide with different levels of experience. Understanding their different personas will allow me to create content and materials that will appeal to them but ultimately drive home the messages and the behaviours that I'm trying to change within the organisation and culture I'm trying to build. I would recommend this course to beginners and founders like me and experienced marketers who are coming out of a very structured environment into a startup where it's a bit more guerrilla warfare in a sense. Purpose-driven businesses will benefit from the course. We took things that are probably really dry concepts for some, and actually, they didn't come across as dry at all. They came across as very human.
From the moment I enrolled in the Positive Impact Marketing School, I knew I was embarking on a unique and enriching journey. The course, expertly led by Fab Giovanetti, was an educational experience and a transformative dive into the world of impactful and conscious marketing. The course materials were comprehensive, covering various topics, from marketing fundamentals to advanced strategies tailored for making a real difference in today's world. The most outstanding aspect of the course was the emphasis on ethical and inclusive marketing practices. It was enlightening to learn how marketing can be a force for good and how to align business goals with social and environmental responsibility. The interactive elements of the course, including workshops and live sessions, provided valuable hands-on experience. The community aspect of the course was also a highlight. Engaging with fellow students, sharing ideas, and receiving feedback created a supportive and collaborative learning environment. Completing the Positive Impact Marketing School has been a milestone in my career. I've gained skills, knowledge, and a renewed sense of purpose in my marketing efforts. I am immensely grateful to Fab Giovanetti and the team for creating such an impactful course. I highly recommend it to anyone looking to elevate their marketing skills or beginners like me who want to impact the world positively.
I've been in my comfort zone for quite some time. Coming into the course, I was nervous about meeting and working with a new group of people. What ended up standing out to me was that I felt comfortable almost immediately. Even though the course is at night and I'm a morning person, I was constantly engaged, which is very telling of what was going on. It was always something new, great discussions, the people who made the course, the instructors, and the other comrades that we were all going through the same journey together. If I was unsure and had to ask a clarifying question, I knew it would always be met with a positive answer. It would be either eye-opening or helpful moving forward and just creating that foundation for me where I didn't have the foundation before. For example, I've always considered myself too old to make my own TikTok. I made TikToks for the project and have such positive feedback from people who are doing this daily, who have a ton of experience in this, and who knows how fast this stuff changes to receive some feedback. It was just fantastic and gave me a lot of confidence moving forward to whatever that may be. During a conversation I had with my chiropractor, I told her about the course and how that could apply to her chiropractic practice. She is opening up a new gym service as well. I was giving her different ideas based on what I've learned in the course, and she was so impressed that she wanted to hire me to implement some of these ideas in full practice. So very high level right now, but I'm excited to apply things in real-life circumstances for the first time.
Thanks to me for taking this course. It's been AMAZING!
I'm so grateful to Fab. And Alt Marketing School truly is the best investment I've made in my life.
Very engaging and eye opening. I liked the fact that it was very interactive and helped me come away with a ready to use strategy!
I liked the concept of the monthly/quarterly KPI tracking—it was so simple, but brought big-picture, general goals into something measurable!
Great course! Super helpful laying out important marketing principles. Nice and engaging on-demand format! Loved the extra bonus content too.
I think the good thing about the cohort and everyone who's at who's and on the course I was on is that everyone was friendly and willing to talk!
This course is sooo good. It has taught me everything I didn't know I needed to know about marketing. Fab's energy to each class is amazing and brings everyone together.
Loved the enthusiasm from Fab, and appreciate all the discussion and experience and collaboration from my course mates! It was really nice to be able to work with people from all backgrounds and experiences and collaborate.
This course has helped me solidify marketing systems as I work with my clients. Video editing often bleeds into social media consultation and I have a lot more confidence as I make recommendations on posting schedules, content, and repurposing.
I loved the course. It has given me SO much to begin a new journey within a career i've had for years, but felt stuck in how to carry on. This course is exactly what i needed and i feel it's like getting a new lease on life in a way. Thank you so much!!
It was very insightful, as a newbie, I did not feel lost and the detailed instructions was great. Just going along the journey was an awesome thing to do. Cheers to Fab and her team. This is a very good course and I recommend everyone to take it
Awesome course! Being fairly new to the marketing world, the course gave me so much structure and some very practical frameworks I can continue to use in the future. The community itself was incredibly supportive and I feel so much more confident in my ability.
Whether you're a business owner or marketer, this course will level you up in ways you never imagined and fill some major holes in gaps knowledge gaps you didn't know you had. Fab has thought of everything, a lot of marketing strategy and even more heart.
Been going through all the bonus material in the course and wowwww, they cannot be underhyped. I fully have crushes on all these people you brought on...THE VALUE, the PASSION, the KINDNESS. I think i especially have a crush on Cat Wildman 😍😍 i'm definitely going back to take notes all the time
I've enjoyed this course so much, my biggest takeaways are my new brand positioning and also copywriting techniques that I will start applying straight away. Also loved Fab and all the teachers, and had fun which is not something I can say about other programs and helped keep us engaged. Sad for it to be ending!
Having personally attended the Alt Marketing 6 week course, and gained my certification we would highly recommend it - Fab and the other teachers are not only extremely knowledgeable, they created an environment in which the whole cohort really bonded. It's been a few weeks now and I am still really missing my weekly sessions!
Hey fab! Just wanted to say I'm enjoying so much the certification. Your teaching plus the teachers you bring into the cohort are amazing. For example I loved the module on social media strategy with Jess (just finished that today). Felt a rush to say thanks again for all the learning and especially your energy! Super appreciated.
I recommend this course to anybody who wants to make a good impact in their marketing, brands that think about other people, brands that think about how they are coming into the world, and what they're doing.Anybody that has a conscience, I think, and just anyone that wants to make a difference, and of course, anybody that wants to get themselves out there.
Taking part in the course was absolutely brilliant, I feel like I've learned so much, from taking part in group work, all the exercises that we had to take. And I also have discovered that there's so much more marketing than ever thought possible. I've also realised that there is so much on offer in the world in terms of marketing, and it no longer needs to be a chore.
I'm the founder of an agency called SixtySix - we specialise in helping Black & Brown creatives and brands build sustainable brands or authentic campaigns online & offline. I've always been quite passionate about speaking to the hearts of people as opposed to just trying to sell a product but taking part in Alt Marketing School helped me to better understand what it is I set out to do through my work.
This course has been exciting and fun, every teacher was super interesting and we got to see a step by step well-structured syllabus on how to create a holistic marketing plan that would serve our brands. Fabs dedication and energy throughout the course was awesome and contagious. I have been able to clarify our marketing message and explore the different objectives and intentions behind each social media channel.
In the foggy dark forest (in my head), rays of the sun appeared :)) Although the exercises were stressful for me at times, it was very cool to immediately consolidate new information with practice. The teachers are all great, they tell great examples. It's cool that there are students of different levels on the courses, everyone is very inspiring. Also, I always felt very energized after classes, even though it was already 10 pm!
I have learned so much from this course! Even as someone who has worked in marketing for years, it can be so overwhelming to market your own business. Fab and her team of expert guests broke down the most important things step-by-step and the result is a marketing plan for my business that is clear, exciting, and strategic. I feel so much more clear about what the purpose of my business is, who I want to help, and what I want to offer.
The certification provided me with a deeper understanding of marketing methods, with niche tactics to help my business stand out, lots of tools and things like automation to help someone like me with very little previous marketing knowledge or experience. It let me know what was out there. For example, best practices, a roadmap for how to start organically putting my work out there and grow a relationship with my audience. Also, some really cool tools.
I've got a much clearer vision and understanding of the marketing strategy and can now build an all-round marketing plan for any product or service. The best example of results from the certification is increase in engagement and sales which is booming for us now. A serious attitude and complex approach helped me to identify the flaws and up the game The course is the answer to all marketing questions. You're gonna learn about all the aspects of marketing and get to meet fantastic people to get a new perspective on your current or future project
My team and I are working on opening an organization in the opera, ballet and chamber music fields. In the beginning, it is difficult to ask yourself the right questions and answer them. Because during the training we analyzed many cases and practised them - for me, I outlined the project more clearly and understood where I should develop more. And it helps a lot when they give you individual feedback related to your project (Fab is just great). And the entire learning process is also the work of the community, where everyone supports each other, gives advice and shares their own experience. The process was very inspiring and energizing!
The BEST online course I have ever taken. It's a total myth-buster. If you think that you can only learn and connect with people via in-person lessons, this course will change it. All thanks to the amazing dedication and energy Fab and her Team put into this course. I started knowing what I would like to achieve, but not knowing how. They didn't give me cookie-cutter answers to solve my problems, they gave me tools to find them on my own - exactly the way I want to communicate and do marketing. If you think that marketing has to be sleazy - again, this course will change that. Because in the end marketing is about getting with your values and your message to the people that resonate with that. Fab and her Team teach it, but also live it 100%.
This has been THE best marketing course I have ever taken. Including the CIM Diploma. Although I have 15 years experience, I refreshed so much knowledge, brought myself up to date with so many of the different aspects of the course, and learnt from the tutors and other students alike. I loved the diverse cohort, allowing me to meet newer marketers and experienced business owners that created a wonderful learning environment. The staged approach to assignments allowed us to develop our knowledge, get feedback, iterate and improve as we went through the modules before our final presentations. Combining this with the community at Alt Marketing School was the perfect kick-start I needed for my side-hustle but it will be invaluable as I go into my next full-time role too.
This has taken me quite a while to post but I am thrilled to share that earlier this year I earned my Positive Impact Marketing Certification credential from Alt Marketing School!
Applications are currently still open for this coming years cohort so if you are looking to learn positive impact marketing in a safe and fun space with a fantastic teacher (👀 Fab Giovanetti!), great guest teachers, and a lovely bunch of marketers who cheer you on and are so inspirational in their quest to do amazing things then go and sign up, you won't regret it! 👇🏻
lnkd.in/ewQBdQsF
Grateful for the opportunity to grow and achieve this milestone. #lifelonglearning #achievement
Before the certification, I had trained in social media marketing and wanted to learn more about marketing as a whole. This course was packed with information and went deep into the theory as well as the practice. I have come away with new knowledge, clarity, a certificate and a unique marketing plan, which although is a work in progress I am so pleased to have started on. Getting clear on my vision and mission was so helpful as was understanding more about the customer journey, but it would be hard to choose a particular topic that helped the most as they were all so useful and covered everything you would need to know to complete your own or a client's marketing plan. Having access to Fab in the way of hot seats and feedback via the portal was also really helpful.
Before this certification, I wanted to upskill in marketing with a focus on using it as a force for good. Traditional marketing can be manipulative, so I sought mindful strategies that emphasize impact marketing, which are often overlooked in mainstream tactics. This course was fantastic, led by Fab and featuring amazing guest speakers who provided unique perspectives and valuable insights. I learned about the positive impact funnel and the power of building communities with a strong focus on DEI (Diversity, Equity, and Inclusion). Even though I was in a different timezone, I felt like a part of the community, supported throughout the course, and connected with other fantastic people. Fab is an exceptional teacher and mentor who will undoubtedly catalyze your growth in your marketing journey!
When I decided to start running my independent web design business, I knew I couldn't rely on bootstrapping my marketing abilities and I didn't have the time/money to return to school. I was looking for a place that could fill in my marketing skill gaps ethically and effectively while ensuring I'm accountable for my progress. Joining Fab's course was an absolute pleasure! I've engaged with many community members and workshop hosts who are excited about different areas of marketing, business, and coaching. My favorite resources thus far have to be value-based marketing, OKRs/Operating Systems, SEO for user intent, and copywriting + relationship-driven funnels. The tools + worksheets provided have also made revisions, drafting, and mapping such an easy process to return to despite my hectic schedule.
Before taking Alt Marketing School, I always struggled with finishing online courses, but now I know it can be SO MUCH FUN! I felt so thoroughly motivated, excited and it didn't feel like too much work! As a marketer of over 5 years who fell into the profession, this course gave me a renewed sense of confidence and also humbled me to keep finding the human touch in my practice as well as finding a community of marketers who get it! Fab is INCREDIBLE and so is everyone she brings on as an expert- relevant, concise, loving folks who care to bring more magic into marketing and connect with themselves and others better everyday. As Fab says, great marketing is all about directing people to what they are looking for already- this course was it for me, the direction I never knew I needed and so much more! Thank you!!
I absolutely loved my time at Alt Marketing School. These past 8 weeks have been such an incredible learning experience for me and I have learned so much not only from the amazing instructors but also with my peers. I loved that this course was able to bring together such a diverse group of people who are passionate about marketing. Although I am only at the beginning of my journey, being a part of a group like this definitely elevated my motivation to keep learning. What I appreciated the most about this program was the Notion system that was introduced to us. It gave me an insight into how to organize my business as I am preparing for launch and knowing that by planning ahead, outsourcing later on in my journey might be easier! The constant feedbacks from Fab and the group has been overwhelmingly helpful and it definitely made an impact on me and the way I will be marketing in my future projects. Overall, I would highly recommend Alt Marketing School to anyone looking to level up their marketing skills and knowledge. It's been a game-changer for me and I'm excited to see where these superpowers can take me in my business!
I love to learn from the right people. One of the things the course brought is bringing the right people together to pass on the suitable types of knowledge for people who want to learn and want to grow and who want to start a career or move forward into marketing. It also grew my confidence a little bit in terms of speaking with people and sharing ideas and getting that point across because I know it's something that I struggled with, but to go every week and practise putting your ideas across and making sure people understood was beneficial to me. I work for a finance company, one of two marketing department people. I liked the SEO part of the course. The first thing I did was look at our website. I needed to change everything because I had a particular perception of what needed to be done. And it clarified that I was on the right track. I could help to build the SEO for the company. So my boss was impressed by that. You find out new things, and you implement them straight away. Showing I've learned how to present my ideas better has come across well to the company, my boss, and my colleague. They see a fundamental change in my confidence in what I can do and what I know.
It was human. It was a real camaraderie with people that I'd never met before. I think that was amazing. The teachers were amazing. I loved working in groups, connecting with people, and then doing a presentation. I was pitching to people who gave genuine feedback. I'm using the knowledge for my day job because I need to communicate as part of my role. I'm trying to build new programmes in my organisation, one around ethics compliance and another around sustainability. I am sharing these messages with people worldwide with different levels of experience. Understanding their different personas will allow me to create content and materials that will appeal to them but ultimately drive home the messages and the behaviours that I'm trying to change within the organisation and culture I'm trying to build. I would recommend this course to beginners and founders like me and experienced marketers who are coming out of a very structured environment into a startup where it's a bit more guerrilla warfare in a sense. Purpose-driven businesses will benefit from the course. We took things that are probably really dry concepts for some, and actually, they didn't come across as dry at all. They came across as very human.
From the moment I enrolled in the Positive Impact Marketing School, I knew I was embarking on a unique and enriching journey. The course, expertly led by Fab Giovanetti, was an educational experience and a transformative dive into the world of impactful and conscious marketing. The course materials were comprehensive, covering various topics, from marketing fundamentals to advanced strategies tailored for making a real difference in today's world. The most outstanding aspect of the course was the emphasis on ethical and inclusive marketing practices. It was enlightening to learn how marketing can be a force for good and how to align business goals with social and environmental responsibility. The interactive elements of the course, including workshops and live sessions, provided valuable hands-on experience. The community aspect of the course was also a highlight. Engaging with fellow students, sharing ideas, and receiving feedback created a supportive and collaborative learning environment. Completing the Positive Impact Marketing School has been a milestone in my career. I've gained skills, knowledge, and a renewed sense of purpose in my marketing efforts. I am immensely grateful to Fab Giovanetti and the team for creating such an impactful course. I highly recommend it to anyone looking to elevate their marketing skills or beginners like me who want to impact the world positively.
I've been in my comfort zone for quite some time. Coming into the course, I was nervous about meeting and working with a new group of people. What ended up standing out to me was that I felt comfortable almost immediately. Even though the course is at night and I'm a morning person, I was constantly engaged, which is very telling of what was going on. It was always something new, great discussions, the people who made the course, the instructors, and the other comrades that we were all going through the same journey together. If I was unsure and had to ask a clarifying question, I knew it would always be met with a positive answer. It would be either eye-opening or helpful moving forward and just creating that foundation for me where I didn't have the foundation before. For example, I've always considered myself too old to make my own TikTok. I made TikToks for the project and have such positive feedback from people who are doing this daily, who have a ton of experience in this, and who knows how fast this stuff changes to receive some feedback. It was just fantastic and gave me a lot of confidence moving forward to whatever that may be. During a conversation I had with my chiropractor, I told her about the course and how that could apply to her chiropractic practice. She is opening up a new gym service as well. I was giving her different ideas based on what I've learned in the course, and she was so impressed that she wanted to hire me to implement some of these ideas in full practice. So very high level right now, but I'm excited to apply things in real-life circumstances for the first time.