I don't really like running, but now I'd love to join a Run Club. Amanda Gordon (she / her) is one of my favourite writers/ brand wizards. Her latest article is pulling apart why Run Club has 10k new runners signing up each week. My favourite thing is the top of each article... Who will love this: - Couch-to-5Kers - Lifelong runners - Community marketing junkies - People who love getting beaten in 5Ks by 11 year olds with their shoes untied (hello, hi, it’s me) #branding #community #runclub #running