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Alyssa Kulesa avatar

"Selfish was 100% worth the price of admission."

— Alyssa Kulesa / Color Analyst & Image Consultant, creator of Communicate in Colors, lover of peanut butter cups

See what else our students are saying ✨

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Anke Ernst's avatar

For a long time I've wanted to sell my courses on evergreen, but I didn't have the strategy. Selfish School gives me that!

- Anke Ernst • Writer and Writing Coach @ Die Welt in Deinen Worten
Janelle Holden's avatar

Ash made this engaging and fun. Brilliantly taught. A great concept for anyone who wants to get out of the creator rat race.

- Janelle Holden • Freelance Business Developer and Author of From Montana to Portugal newsletter on Substack
Sally Evans's avatar

What I've loved most about Selfish School is the idea of setting up automated systems and reusing the gold that is already within my grasp.

- Sally Evans • Artist and Creative Guide, SallyEvansArt.com
Robin P.'s avatar

This class inspired me to believe that I can make an online business that works for me and that will be successful even though I am not an expert in any part of the process. Thank you, Ash!

- Robin P. • Building Permit Consultant
Jess Daniels's avatar

Really enjoyed the course. The thing I took from it most is that concentrating on the on the marketing activities is not the same thing as concentrating on the money activities. Very helpful.

- Jess Daniels • Brand Photographer & Offers & Messaging Strategist
Peg Leach's avatar

Feeling frustrated and exhausted to the point where you are actually thinking of giving up? Look no further. Learn a system on how to have an online business without losing your mind. Ash knows her stuff!

- Peg Leach • Gift & Events
Dr. Rebecca York's avatar

This course set the tone and ignites the dream of digital nomad! I finally feel THIS LIFESTYLE IS POSSIBLE. I say yes to auto-piloting my workload and focus on intentional travel—and yes to Selfish School!

- Dr. Rebecca York
Jess Daniels's avatar

This was one of the first classes I've downloaded that I couldn't (virtually) put down! Instead of ending up in my digital course graveyard, I buzzed through it, and generated a ton of new ideas about what I can create and package. I can't wait for more!

- Jess Daniels • Brand Photographer & Offers & Messaging Strategist
Ashley De Filippis's avatar

HOORAY for a fresh approach to business building! Ash has a magical way of making things feel fun, exciting and oh-so-possible (no matter what stage you're in). After a few slogging years, I'm ready to breathe new life into my biz with the Selfish Method!

- Ashley De Filippis • Life & Business Coach
Fani Nicheva's avatar

Ash has a laser focused, fail-proof system which takes all the doubt, all the angst out of the equation. AND this system lets you make it your own, add your personal flavor of audacity to it in a way that makes prospects eager to pay for it! Honestly, take the course!

- Fani Nicheva • Brand Strategist at Brave Brand
Sarah Ratermann Beahan's avatar

This is soooooo exciting! Everything about this got all my ideas percolating. I realized that I have the content for a course (more than one, in fact!), I just need a roadmap for how to get it out into the world. I'm so grateful for this encouraging, illuminating class!

- Sarah Ratermann Beahan • Founder of Bewonderment
Jen Liddy's avatar

Easy to understand teaching and organization of ideas. Very implementable and got me thinking about how to put my Selfish IP into play ASAP. My head almost came off my neck in the first two sections nodding along to the iterations of online business and how it's negatively affecting us!

- Jen Liddy • Brand Message & Content Strategist
Lori R's avatar

If you have been playing with the idea of working for yourself, don't miss out on this one! Ash makes everything crystal clear on how-to, all you have to do is find your passions. Ash has your back on the rest. Get ready to be set free!! Bless you Ash! I am really looking forward to learning more.

- Lori R
Anne P.'s avatar

I've been in love for years with the idea of an online business that sells on autopilot and I've tried giving it a go a few times. The problem was feeling defeated by the notion of constantly churning out content to get noticed. Finally someone has created a path for making sales, not endless blog posts or TikTok videos. Thank you, Ash!!!

- Anne P. • Hospitality Consultant
Susan G.'s avatar

This class was so helpful! It gives you a high-level view of how to setup a business system without having to spend all of your time dealing with pointless social media activities. I love that it focuses on the stuff that will actually generate income and it can be done in a streamlined and focused way. I feel more peaceful already!

- Susan G. • Web Designer & Developer
Don Giannatti's avatar

I rarely take online courses, but I have taken several from Ash. I find the no-nonsense approach to doing business in internet world a refreshing change from the fake gurus and their rented Lambos selling dreams like they were popsicles on a hot Miami beach. Ash is the real deal, and I suggest you jump on this ship before another single day passes by.

- Don Giannatti • Mentor to Photography Gods
Donna T.'s avatar

I've been longing to start my own business for years, but never got any of my 'brilliant ideas' off the ground, because I'm sooooo resistant to building a following on social media. Now, Ash is showing me a new way to bring my ideas into reality (and into a money-making business) without burning out on social media -- mind-blowing! I can't wait to get more detail in Ash's Selfish School!

- Donna T. • Corporate Slave & Wannabe Selfish Forever Business Owner
Lisa Even's avatar

There have been sooo many ah-ha moments! I have never stood back and said, how can I make money in this way...and I realize that I have more ideas for this than I imagined. I was also one of the people who signed up for your creative writing course (got a lot of value by-the-way) and my mouth about dropped open hearing how much you made....the realness and relatability of this program is perfect.

- Lisa Even • Speaker, Coach, & JOY Connoisseur
Barbara 'Birdy 🐦' Cox Diamond's avatar

Do eet! Ash is always amazing and with this class has even managed to outdo herself. If you are over the online rat race or have health issues that prevent you from joining it in the first place, consider this course! My husband and I are excited at all the potential here - finally, what we've been looking for is here: a way to become our own patrons, supporting our own art. So happy to begin!!!!

- Barbara 'Birdy 🐦' Cox Diamond
Patti P.'s avatar

Insanely excited! Ash delivers the goods in a relatable way with a style all her own. I have been a fan and follower for years. I read her book, took another course and every second invested in this course was well worth it! I can tell you just going through Selfish School 101, I knew this is exactly what I’ve been looking for. Selfishly ready to hit the ground running with Ash Ambirge!

- Patti P.
Robert's avatar

I've been following Ash for many years now, get her newsletters and have taken a couple of her classes and can confirm that the whole experience is amazing! Smart, original, engaging and useful content, conveyed with generosity, wit and a signature style that buzzes and fizzes with energy. Can't recommend highly enough. I never follow through on courses, but much to my surprise...the momentum is there!

- Robert
Gina Bono's avatar

I have been following Ash's work for about 5 years now and what stands out is her real live human heart. Sure, you can learn branding, tech skills, and marketing from a robot but you would be missing out on the most important factor-the emotional depth that drives us all to act. Ash models this, teaches this, and is also having a hell of a good time. Working with her is the easiest decision you'll make.

- Gina Bono
Kristen Girard's avatar

Even if you don't know if you can do Selfish School yet or not, very much worth the time to go through! In this class Ash Ambirge throws open the doors, shoves up the windows and gets fresh air moving through the house of your business and how you think about it and what it can be. And it's wonderful spring in full bloom kind of fresh air - you know the kind that brings hope and possibility and energy to try things anew. Highly recommend!

- Kristen Girard • Artist and Astrologer
Astrid Schwarz's avatar

The biggest take away for me (for now, as I am sure with time, and as the knowledge seeps in, there will be more realizations) from this course was the bigger thinking around "how we package things" and the importance of that. I have been thinking, for so long, along the lines of "how do I market my ideas", this change in approach is going to alter everything going forward, for the better. Thanks for the knowledge shared, Ash.

- Astrid Schwarz • Graphic Designer
Krysta Voskowsky's avatar

Selfish School is so packed with helpful information and opened me up to whole new world of possibilities. Ash is such a fantastic teacher, and makes it so easy to see how I can make a living doing something I'm actually passionate about--not just something I think the marketplace might pay for. This course includes helpful prompts and exercises, lots of charts and statistics, and helpful examples to make it all click. Mind blowing value and totally fun to watch!

- Krysta Voskowsky • Memoirist + Certified Author Coach
Kimberly Crossland's avatar

Every single course I’ve taken with Ash was the best combination of FUN and practical. I got actionable strategies and a clear roadmap that was delivered in a way that lit a massive bonfire in my belly! I can’t wait to implement and have never been more proud about putting an idea out into the world than I am the ones I’ve come up with using Ash’s guidance and support. 10/10 recommend any course she puts out!! In just a month I not only had my own newsletter, but also a clear plan for fast monetization!

- Kimberly Crossland • Chief publisher
Shaw Lester's avatar

Class with ash has been INCREDIBLE. Seriously - the amount of information Ash shares to support folks to get started, the ongoing check-ins and weekly new information, it’s comprehensive, it’s accessible, and it’s just bloody WOW 👏💯🔥 I’ve gone from never having written a newsletter to - having written my first two editions and having a sense of the workflow I’ll use to continue them. I’ve learned how to use Kit (hadn’t done that before), and have begun creating email sequences and automations. And we’re still not done!

- Shaw Lester • Publisher
Kristi K.'s avatar

For anyone on the fence about taking this class, please just tell yourself YES. The twenty minute video in lesson #5 alone was worth the money I spent on this course. It actually made me realize that while I don't have "intellectual" property to sell, I definitely have the means to DO WHAT I WANT, remotely, from anywhere, and be comfortable AF while doing it! Ash asks you to ask yourself, "What do you REALLY want," about a hundred times. Just that ONE twenty minute segment alone has given me the balls to go forth and live more boldly.

- Kristi K.
Irfan A.'s avatar

Biggest reality check that will save your sanity & life. A kick in the nuts for zombified social crowd marching off the dopamine cliff straight to poverty hell with empty pockets, 1000s of likes while taking awesome selfies. Get it while you can. I watched it straight for 5 hours. After midnight. Simple map for anyone anywhere to make a great living while actually having a life. No carpal tunnel. No crazy clients. No stiff back. And no starving bank account either. All meat and lots of flair. Loved it. I'll implement, kick ass and take names.

- Irfan A. • Email Manager
Brittany N.'s avatar

If Bridget Jones and Bellatrix Lestrange had a baby that grew up to be a business guru/fairy godmother, it would be Ash Ambirge. Every time I feel stuck, frustrated, and ready to surrender to eating my body weight in cheese, she comes along with another brilliant way to reignite my potential and help me unapologetically press on. Selfish School is no exception. Ash demystifies normally overwhelming ideas with her signature cheeky, no-nonsense approachability. (Pro tip: do yourself a favor and plan to purchase anything she ever offers. Your business, intellect, and sense of humor will thank you.)

- Brittany N. • Brand Storyteller / Professional Provocateur
Jane Manthorpe's avatar

Awesome class by Ash on how to monetise your expertise by automating your marketing systems to work for you, and for making your reputation as THE go to expert in your area of expertise. And other ways to get others to promote your offerings to result in high volume sales with no effort on your part! Gave me so many aha moments of how I can do this in my business. I especially liked how Ash showed you how to package your current expertise as a business model. Ie. rather than teach "how to do pet sitting", but to repackage into "how start a pet sitting agency." You can have both sides of the business model too. Great stuff Ash, and thanks for the insights, super useful class.

- Jane Manthorpe • Professional Pet Sitter
Teri Vanhall's avatar

As a newbie who's been overwhelmed trying to figure out where to start, Ash's insights, tried and true, have really helped me put things into perspective - especially her overview of the various iterations of online biz formats (blogging, community leader, etc). No wonder I've been flailing around in WTF LaLaLand - so many options to choose from! But Ash makes clear why earlier methods simply aren't as effective (and why I've been shaving the back of my knees with a chesecutter in a salt bath instead) and outlines what actually IS most profitable, in time AND moola. Highly recommend if you want the most current, strategic, and efficient map for building your life around how you want to spend your time.

- Teri Vanhall • Deliberate MirthMaker
Amanda S.'s avatar

Gosh, I thought I was a big fan of Selfish when I first stumbled across Ash in a magazine article. I fell HARD for the idea of a selfish life: making 6-figures, working 4 hours a day and f_cking off to Europe on a whim for 3 months...what a concept! I immediately subscribed to the newsletter and religiously read all the newsletters Ash sent out and checked back every week to see if the Selfish School had opened up yet. Could I BE anymore on the selfish-train?! Selfish did not disappoint! It's only whet my appetite for more of Ash's wit and wisdom! I LOVE how much of her authentic personality comes out in her lessons. I felt like I had been sitting with my cool-ass mentor for the last 2.5 hours. CANNOT wait for more!

- Amanda S. • Copywriter
Quinn Kelly's avatar

I've loved how clear the lessons were. Instantly, it was like, "Oh! THAT'S why the selfish way is better than all these other avenues I've wandered down." Now I have a new approach that feels doable and fun. Finally! The math lessons were also huge because there can be such a huge difference between what we think the math is, verses what it actually is. For example, turns out I needed $30K less than my goal number. Not that I'd turn down the extra, but it's a game changer to know what's extra and what's essential. And on a chef's special sauce note the aesthetics are on point, which helps me learn. Makes me want the core tenants of Selfish School on a banner in my office to remind me that brilliance is possible ALWAYS.

- Quinn Kelly
Alyssa Kulesa's avatar

Selfish was 100% worth the price of admission. Inside, Ash pulls back the curtain on her (genius) Selfish Method while supplementing with plenty of substance. If the thought of sitting through a webinar makes running a 5K sound more appealing, take solace in the fact this is not a fluffy class poking all of your pain points without giving any starting steps toward a solution. If you want to stop the pattern of every new strategy being a shiny object that steals all of your attention and focus so you stay locked in front of your screen instead of living your life, take this course. Ash's teachings are quick to move through and designed to help you simplify. In a world that loves to make things more complex, Ash's radical simplicity feels as good as stepping into the crystal clear waters of Aruba.

- Alyssa Kulesa • Color Analyst & Image Consultant, creator of Communicate in Colors, lover of peanut butter cups
Susanne Devlin's avatar

I've been taking Ash's courses for almost ten years now, and what I love the most is the way she makes writing feel really fun and achievable for someone who doesn't do it as their day job (like me). She creates a space and an environment that makes me feel like I can achieve my career and entrepreneurship goals, in a way that feels authentic - and her content is extremely thorough!! I'd 100% recommend Ash's work to anyone looking for direction in creating a business that's unique, tailored to their lifestyle, and FUN to run. I really liked the setup of the course, that it enabled me to follow at my own pace. My newsletter is launching a little later than others, but I always felt able to drop in to the community, pick up tips, listen to the Live recordings, and feel like I was still making progress.

- Susanne Devlin • Public Sector & Learning Designer
Melissa Slawsky's avatar

This is the reset button every online business owner needs! (If you're not interested in the overhead, hamster-wheel, or rigamarole that you see all the 7- and 8-figure gurus promoting, this is for you.) If you value your privacy, dignity, and desire to do business on your own terms, this is the reminder that you can do business in a way that works for you and actually plays to your strengths. If you're looking for a different way to do online business (and are tired of the 24/7, always-on, content-creation grind, and are not interested in building a huge team), this is the reminder you need to hear (and play on repeat.) If you want to create real assets for your business, create value for your clients, and deliver them seamlessly, using technology, (without having to spend a ton of time on social media) this is for you.

- Melissa Slawsky • Growth & Performance Strategy Consultant
Caitlan Hester's avatar

I've been reading your newsletter for five years. It's the only newsletter in my inbox that I make sure I don't miss. Whether you're writing about marketing, creative writing, giving the "typical" work-life the middle finger, or vanquishing self-doubt, I leave your emails feeling inspired and refreshed. Now, as a member of your latest course, I can also say that you're generous. You're generous with your knowledge and your time. The courses are fun, and you even make the tricky tech user-friendly. The best part is that I feel like I'm making progress at light speed and leapfrogging my competition. This is thanks to having access to Ash's experience and expertise. I was able to blast past the initial trial and error I would have suffered through, thanks to Ash's course. I'm also pumped about the automations. Love the idea of simplifying so that I have time to enjoy the fun parts of business, like creative writing!

- Caitlan Hester • Publisher
Neil Gowans's avatar

Been subscribing to Ash and buying from her for over 8 years now (including her fabulous book!) - she not only gives the low down on what you need to know, but she also fizzes with natural enthusiasm that is massively inspiring! A combination that is is as empowering as it is energising - and damn hilarious too! I keep a stash of her emails and other bits of wisdom, because there's so many 'Oooh, that's clever' moments... She's brilliant and that's the top and bottom of it - so don't hesitate buying her classes or workshops; they work. And get on her mailing list! In typical Ash fashion, her course is brilliantly observed, and she shares all her experience from writing, emailing, list building, marketing, design, automating, selecting the best platforms, selecting channels for promotion - and so much more. What I'm finding most inspiring is her creative and imaginative ideas to go out and do things - nothing short of brilliant!

- Neil Gowans • Founder
Kim Neumann's avatar

My favorite thing about Ash’s teaching style is her mega powerhouse of energy, enthusiasm and expertise. There’s no other like Ash! If Ash is offering a LIVE course and you’re even 5% interested –– take it. This is a rare opportunity, and to list all the benefits from my own experience would be impossible – but to highlight a few: 1. expert-level consulting at a nano-fraction of what it should cost 2. a lifetime’s worth of brilliant, creative lessons that actually sink in real-time and that I’ll carry forth in my work & personal projects 3. SO MUCH FUN. The camaraderie of this group—the skills, feedback, and generosity everyone brings to the table—adds up to an experience that simply can’t be replicated, even in person! I HAVE been reading your newsletters for 15 years and have taken a handful of classes (all AMAZING). I discovered the value of pacing myself—huge for me, actually, since my instinct is usually to jump in, put my skills to work, and just get it done. Giving myself space to let my brand breathe and evolve into something that truly feels like me has made a big difference. I feel way more confident putting it out there now—and excited to keep going and see where it leads.

- Kim Neumann • Publisher
Claudia's avatar

I love Ash's teaching style. It's: - articulate - logical -ultra fun -super entertaining -like finally finding the oxygen mask - useful and applicable It's refreshing and relieving to learn there's another way to run a business that's profitable, fun, helping others and that doesn't require me to remain stuck on my chair for decades, wondering if I should (or not) eat another jar of hazelnut spread. This was one of the most helpful, clear, concise online business courses I have taken in a long time. I love that it shows how you don't have to be on social media all. the. freaking. time. Ash's advice is to the point, the course is quick & easy, and a lot of the advice is eye opening and PURE GOLD for re-energizing my efforts to get my powerful healing work out into the world. I've created things and sold them online since 2013, and am exhausted. Ash's Selfish School was exactly what I needed to confirm (from the person I most respect online) that the next chapter I'd penciled out was possible. Highly, highly recommend to anyone looking to either improve their online business (as in, make it more livable!) or start one this year. It is life-changing.

- Claudia • NeuroArchitect
Anne P.'s avatar

This class reaffirmed so many of the things my gut was saying about business, but didn't have the specific know-how for. I'm deeply spiritual and believe that business - and everything in life - can be spiritually aligned. But my brain does love a good strategy and despite years of being immersed in marketing and obsessively learning about it, nothing quite made the cut in terms of matching both strategy and alignment with how my life needs to feel (which I also second guessed because it seemed unrealistic). I've recently been surrendering more to chaos and to my spirituality, trusting that the puzzle pieces would land on my path at the right time. Selfish School was that missing puzzle piece, and I'm so grateful for the seeds it plants, the fact that it's the entire process broken down (if you're a DIYer this would likely be enough), and how holistic it is (not just focused on heartless data but also on creating fulfilment). It revived my love for an old career path by helping me understand how I can combine future passions with old skills, and that is a link I hadn't quite found before (I've always felt like it was either an option of doing the soul-destroying stuff I hated for the money I have the experience to command OR doing something I love but while staying broke for a while, lol). I'm buzzing with possibility - thank you, Ash, for always staying committed to doing things differently.

- Anne P. • Hospitality Consultant
Lisa McKenna's avatar

I’ve been an unapologetic Ash Ambirge devotee for over a decade. Every single one of her products and workshops have been a game-changer for my graphic design business. Her latest courses, Selfish School and Lick didn’t just get results: they gave birth to two brand-new businesses I never expected would get underway so quickly! But the real magic is the community. It’s like finding your people in a room full of strangers who also curse and dream big. Ash isn’t just the rabble-rouser of online courses, she’s the kind of generous firestarter who shows up, shares the real stuff, and dares you to go make something wild and meaningful. I went back and forth on hitting that Enroll button. I wasn’t sure it was for me. But then I kept getting this itch to re-read the sales page (multiple times, obsessively!) and finally realized: that wasn’t hesitation. That was my gut saying, “Do. It!” And I’m so glad I did. The community Ash has built is pure gold. The support that’s grown organically among members is like having a brain on call. The weekly course drops are a shot of creative adrenaline. But what I love most is getting an unfiltered look at how Ash structures things behind the scenes, especially newsletters. Since enrolling, I’ve built the structure, writing style, and brand for my own newsletter—and that happened in less than two weeks. It all came so naturally. What sets this course apart is the live format. Without it, I wouldn’t be anywhere near where I am now.

- Lisa McKenna • Founder
Lucy Lue's avatar

Tired of Digital Charlatans? Meet Ash Ambirge! In today's noisy, oversaturated digital world, many of us yearn to contribute meaningfully to society while also boosting our bottom line. The challenge? Finding that one person, product, or course that truly guides you without draining your bank account. I know I'm not alone in feeling overwhelmed by the endless, often ridiculously overpriced, promises that flood our inboxes daily. It takes a strong filter to avoid getting caught up in the hype and unfulfilling promises. That's why I can honestly say: Whew! What a relief to find the real deal! There are so many charlatans out there, but Ash Ambirge is genuinely different and a real person! Her over 20 years of experience in the digital world shines through in everything she delivers. I've followed Ash for a few years, but it wasn't until recently that I finally mustered the courage to "pull the trigger" on one of her offerings. And she did not disappoint. As someone of a "certain age group" (alright, I'll admit it – a Baby Boomer!) who generally prefers in-person interactions, I was initially hesitant about an online course. However, Ash made me feel like we were talking one-on-one. Even though I was likely one of the oldest participants in her recent course, you'd never know it. She delivers energetic, straightforward content that's essential for moving forward. Whether you're in your 20s or 70s, or any age in between, Ash truly knows her stuff and is incredibly generous in sharing it, consistently delivering more than you'd ever expect. Logging in and seeing her bubbly personality and sincerity always brought smiles and joy to my tasks. And honestly, who couldn't use more joy and help these days? Stop wasting time endlessly searching – Ash is your gal! What makes Ash Ambirge stand out: Valuable & Knowledgeable: Her extensive experience is evident. Sincere & Genuine: She builds a real connection. Engaging: Her bubbly personality, delightful flair, and laughter are infectious. Reliable: Always on time and welcoming. Exceeds Expectations: Consistently delivers more than you pay for. P.S. Fair warning: you just might find a few tears running down your leg occasionally. How fun is that!?! Ash, girl, I need to have you over for dinner. I love your delivery, your sense of humor, your energy. What a delight!

- Lucy Lue
Anke Ernst's avatar

For a long time I've wanted to sell my courses on evergreen, but I didn't have the strategy. Selfish School gives me that!

- Anke Ernst • Writer and Writing Coach @ Die Welt in Deinen Worten
Janelle Holden's avatar

Ash made this engaging and fun. Brilliantly taught. A great concept for anyone who wants to get out of the creator rat race.

- Janelle Holden • Freelance Business Developer and Author of From Montana to Portugal newsletter on Substack
Sally Evans's avatar

What I've loved most about Selfish School is the idea of setting up automated systems and reusing the gold that is already within my grasp.

- Sally Evans • Artist and Creative Guide, SallyEvansArt.com
Robin P.'s avatar

This class inspired me to believe that I can make an online business that works for me and that will be successful even though I am not an expert in any part of the process. Thank you, Ash!

- Robin P. • Building Permit Consultant
Jess Daniels's avatar

Really enjoyed the course. The thing I took from it most is that concentrating on the on the marketing activities is not the same thing as concentrating on the money activities. Very helpful.

- Jess Daniels • Brand Photographer & Offers & Messaging Strategist
Peg Leach's avatar

Feeling frustrated and exhausted to the point where you are actually thinking of giving up? Look no further. Learn a system on how to have an online business without losing your mind. Ash knows her stuff!

- Peg Leach • Gift & Events
Dr. Rebecca York's avatar

This course set the tone and ignites the dream of digital nomad! I finally feel THIS LIFESTYLE IS POSSIBLE. I say yes to auto-piloting my workload and focus on intentional travel—and yes to Selfish School!

- Dr. Rebecca York
Jess Daniels's avatar

This was one of the first classes I've downloaded that I couldn't (virtually) put down! Instead of ending up in my digital course graveyard, I buzzed through it, and generated a ton of new ideas about what I can create and package. I can't wait for more!

- Jess Daniels • Brand Photographer & Offers & Messaging Strategist
Ashley De Filippis's avatar

HOORAY for a fresh approach to business building! Ash has a magical way of making things feel fun, exciting and oh-so-possible (no matter what stage you're in). After a few slogging years, I'm ready to breathe new life into my biz with the Selfish Method!

- Ashley De Filippis • Life & Business Coach
Fani Nicheva's avatar

Ash has a laser focused, fail-proof system which takes all the doubt, all the angst out of the equation. AND this system lets you make it your own, add your personal flavor of audacity to it in a way that makes prospects eager to pay for it! Honestly, take the course!

- Fani Nicheva • Brand Strategist at Brave Brand
Sarah Ratermann Beahan's avatar

This is soooooo exciting! Everything about this got all my ideas percolating. I realized that I have the content for a course (more than one, in fact!), I just need a roadmap for how to get it out into the world. I'm so grateful for this encouraging, illuminating class!

- Sarah Ratermann Beahan • Founder of Bewonderment
Jen Liddy's avatar

Easy to understand teaching and organization of ideas. Very implementable and got me thinking about how to put my Selfish IP into play ASAP. My head almost came off my neck in the first two sections nodding along to the iterations of online business and how it's negatively affecting us!

- Jen Liddy • Brand Message & Content Strategist
Lori R's avatar

If you have been playing with the idea of working for yourself, don't miss out on this one! Ash makes everything crystal clear on how-to, all you have to do is find your passions. Ash has your back on the rest. Get ready to be set free!! Bless you Ash! I am really looking forward to learning more.

- Lori R
Anne P.'s avatar

I've been in love for years with the idea of an online business that sells on autopilot and I've tried giving it a go a few times. The problem was feeling defeated by the notion of constantly churning out content to get noticed. Finally someone has created a path for making sales, not endless blog posts or TikTok videos. Thank you, Ash!!!

- Anne P. • Hospitality Consultant
Susan G.'s avatar

This class was so helpful! It gives you a high-level view of how to setup a business system without having to spend all of your time dealing with pointless social media activities. I love that it focuses on the stuff that will actually generate income and it can be done in a streamlined and focused way. I feel more peaceful already!

- Susan G. • Web Designer & Developer
Don Giannatti's avatar

I rarely take online courses, but I have taken several from Ash. I find the no-nonsense approach to doing business in internet world a refreshing change from the fake gurus and their rented Lambos selling dreams like they were popsicles on a hot Miami beach. Ash is the real deal, and I suggest you jump on this ship before another single day passes by.

- Don Giannatti • Mentor to Photography Gods
Donna T.'s avatar

I've been longing to start my own business for years, but never got any of my 'brilliant ideas' off the ground, because I'm sooooo resistant to building a following on social media. Now, Ash is showing me a new way to bring my ideas into reality (and into a money-making business) without burning out on social media -- mind-blowing! I can't wait to get more detail in Ash's Selfish School!

- Donna T. • Corporate Slave & Wannabe Selfish Forever Business Owner
Lisa Even's avatar

There have been sooo many ah-ha moments! I have never stood back and said, how can I make money in this way...and I realize that I have more ideas for this than I imagined. I was also one of the people who signed up for your creative writing course (got a lot of value by-the-way) and my mouth about dropped open hearing how much you made....the realness and relatability of this program is perfect.

- Lisa Even • Speaker, Coach, & JOY Connoisseur
Barbara 'Birdy 🐦' Cox Diamond's avatar

Do eet! Ash is always amazing and with this class has even managed to outdo herself. If you are over the online rat race or have health issues that prevent you from joining it in the first place, consider this course! My husband and I are excited at all the potential here - finally, what we've been looking for is here: a way to become our own patrons, supporting our own art. So happy to begin!!!!

- Barbara 'Birdy 🐦' Cox Diamond
Patti P.'s avatar

Insanely excited! Ash delivers the goods in a relatable way with a style all her own. I have been a fan and follower for years. I read her book, took another course and every second invested in this course was well worth it! I can tell you just going through Selfish School 101, I knew this is exactly what I’ve been looking for. Selfishly ready to hit the ground running with Ash Ambirge!

- Patti P.
Robert's avatar

I've been following Ash for many years now, get her newsletters and have taken a couple of her classes and can confirm that the whole experience is amazing! Smart, original, engaging and useful content, conveyed with generosity, wit and a signature style that buzzes and fizzes with energy. Can't recommend highly enough. I never follow through on courses, but much to my surprise...the momentum is there!

- Robert
Gina Bono's avatar

I have been following Ash's work for about 5 years now and what stands out is her real live human heart. Sure, you can learn branding, tech skills, and marketing from a robot but you would be missing out on the most important factor-the emotional depth that drives us all to act. Ash models this, teaches this, and is also having a hell of a good time. Working with her is the easiest decision you'll make.

- Gina Bono
Kristen Girard's avatar

Even if you don't know if you can do Selfish School yet or not, very much worth the time to go through! In this class Ash Ambirge throws open the doors, shoves up the windows and gets fresh air moving through the house of your business and how you think about it and what it can be. And it's wonderful spring in full bloom kind of fresh air - you know the kind that brings hope and possibility and energy to try things anew. Highly recommend!

- Kristen Girard • Artist and Astrologer
Astrid Schwarz's avatar

The biggest take away for me (for now, as I am sure with time, and as the knowledge seeps in, there will be more realizations) from this course was the bigger thinking around "how we package things" and the importance of that. I have been thinking, for so long, along the lines of "how do I market my ideas", this change in approach is going to alter everything going forward, for the better. Thanks for the knowledge shared, Ash.

- Astrid Schwarz • Graphic Designer
Krysta Voskowsky's avatar

Selfish School is so packed with helpful information and opened me up to whole new world of possibilities. Ash is such a fantastic teacher, and makes it so easy to see how I can make a living doing something I'm actually passionate about--not just something I think the marketplace might pay for. This course includes helpful prompts and exercises, lots of charts and statistics, and helpful examples to make it all click. Mind blowing value and totally fun to watch!

- Krysta Voskowsky • Memoirist + Certified Author Coach
Kimberly Crossland's avatar

Every single course I’ve taken with Ash was the best combination of FUN and practical. I got actionable strategies and a clear roadmap that was delivered in a way that lit a massive bonfire in my belly! I can’t wait to implement and have never been more proud about putting an idea out into the world than I am the ones I’ve come up with using Ash’s guidance and support. 10/10 recommend any course she puts out!! In just a month I not only had my own newsletter, but also a clear plan for fast monetization!

- Kimberly Crossland • Chief publisher
Shaw Lester's avatar

Class with ash has been INCREDIBLE. Seriously - the amount of information Ash shares to support folks to get started, the ongoing check-ins and weekly new information, it’s comprehensive, it’s accessible, and it’s just bloody WOW 👏💯🔥 I’ve gone from never having written a newsletter to - having written my first two editions and having a sense of the workflow I’ll use to continue them. I’ve learned how to use Kit (hadn’t done that before), and have begun creating email sequences and automations. And we’re still not done!

- Shaw Lester • Publisher
Kristi K.'s avatar

For anyone on the fence about taking this class, please just tell yourself YES. The twenty minute video in lesson #5 alone was worth the money I spent on this course. It actually made me realize that while I don't have "intellectual" property to sell, I definitely have the means to DO WHAT I WANT, remotely, from anywhere, and be comfortable AF while doing it! Ash asks you to ask yourself, "What do you REALLY want," about a hundred times. Just that ONE twenty minute segment alone has given me the balls to go forth and live more boldly.

- Kristi K.
Irfan A.'s avatar

Biggest reality check that will save your sanity & life. A kick in the nuts for zombified social crowd marching off the dopamine cliff straight to poverty hell with empty pockets, 1000s of likes while taking awesome selfies. Get it while you can. I watched it straight for 5 hours. After midnight. Simple map for anyone anywhere to make a great living while actually having a life. No carpal tunnel. No crazy clients. No stiff back. And no starving bank account either. All meat and lots of flair. Loved it. I'll implement, kick ass and take names.

- Irfan A. • Email Manager
Brittany N.'s avatar

If Bridget Jones and Bellatrix Lestrange had a baby that grew up to be a business guru/fairy godmother, it would be Ash Ambirge. Every time I feel stuck, frustrated, and ready to surrender to eating my body weight in cheese, she comes along with another brilliant way to reignite my potential and help me unapologetically press on. Selfish School is no exception. Ash demystifies normally overwhelming ideas with her signature cheeky, no-nonsense approachability. (Pro tip: do yourself a favor and plan to purchase anything she ever offers. Your business, intellect, and sense of humor will thank you.)

- Brittany N. • Brand Storyteller / Professional Provocateur
Jane Manthorpe's avatar

Awesome class by Ash on how to monetise your expertise by automating your marketing systems to work for you, and for making your reputation as THE go to expert in your area of expertise. And other ways to get others to promote your offerings to result in high volume sales with no effort on your part! Gave me so many aha moments of how I can do this in my business. I especially liked how Ash showed you how to package your current expertise as a business model. Ie. rather than teach "how to do pet sitting", but to repackage into "how start a pet sitting agency." You can have both sides of the business model too. Great stuff Ash, and thanks for the insights, super useful class.

- Jane Manthorpe • Professional Pet Sitter
Teri Vanhall's avatar

As a newbie who's been overwhelmed trying to figure out where to start, Ash's insights, tried and true, have really helped me put things into perspective - especially her overview of the various iterations of online biz formats (blogging, community leader, etc). No wonder I've been flailing around in WTF LaLaLand - so many options to choose from! But Ash makes clear why earlier methods simply aren't as effective (and why I've been shaving the back of my knees with a chesecutter in a salt bath instead) and outlines what actually IS most profitable, in time AND moola. Highly recommend if you want the most current, strategic, and efficient map for building your life around how you want to spend your time.

- Teri Vanhall • Deliberate MirthMaker
Amanda S.'s avatar

Gosh, I thought I was a big fan of Selfish when I first stumbled across Ash in a magazine article. I fell HARD for the idea of a selfish life: making 6-figures, working 4 hours a day and f_cking off to Europe on a whim for 3 months...what a concept! I immediately subscribed to the newsletter and religiously read all the newsletters Ash sent out and checked back every week to see if the Selfish School had opened up yet. Could I BE anymore on the selfish-train?! Selfish did not disappoint! It's only whet my appetite for more of Ash's wit and wisdom! I LOVE how much of her authentic personality comes out in her lessons. I felt like I had been sitting with my cool-ass mentor for the last 2.5 hours. CANNOT wait for more!

- Amanda S. • Copywriter
Quinn Kelly's avatar

I've loved how clear the lessons were. Instantly, it was like, "Oh! THAT'S why the selfish way is better than all these other avenues I've wandered down." Now I have a new approach that feels doable and fun. Finally! The math lessons were also huge because there can be such a huge difference between what we think the math is, verses what it actually is. For example, turns out I needed $30K less than my goal number. Not that I'd turn down the extra, but it's a game changer to know what's extra and what's essential. And on a chef's special sauce note the aesthetics are on point, which helps me learn. Makes me want the core tenants of Selfish School on a banner in my office to remind me that brilliance is possible ALWAYS.

- Quinn Kelly
Alyssa Kulesa's avatar

Selfish was 100% worth the price of admission. Inside, Ash pulls back the curtain on her (genius) Selfish Method while supplementing with plenty of substance. If the thought of sitting through a webinar makes running a 5K sound more appealing, take solace in the fact this is not a fluffy class poking all of your pain points without giving any starting steps toward a solution. If you want to stop the pattern of every new strategy being a shiny object that steals all of your attention and focus so you stay locked in front of your screen instead of living your life, take this course. Ash's teachings are quick to move through and designed to help you simplify. In a world that loves to make things more complex, Ash's radical simplicity feels as good as stepping into the crystal clear waters of Aruba.

- Alyssa Kulesa • Color Analyst & Image Consultant, creator of Communicate in Colors, lover of peanut butter cups
Susanne Devlin's avatar

I've been taking Ash's courses for almost ten years now, and what I love the most is the way she makes writing feel really fun and achievable for someone who doesn't do it as their day job (like me). She creates a space and an environment that makes me feel like I can achieve my career and entrepreneurship goals, in a way that feels authentic - and her content is extremely thorough!! I'd 100% recommend Ash's work to anyone looking for direction in creating a business that's unique, tailored to their lifestyle, and FUN to run. I really liked the setup of the course, that it enabled me to follow at my own pace. My newsletter is launching a little later than others, but I always felt able to drop in to the community, pick up tips, listen to the Live recordings, and feel like I was still making progress.

- Susanne Devlin • Public Sector & Learning Designer
Melissa Slawsky's avatar

This is the reset button every online business owner needs! (If you're not interested in the overhead, hamster-wheel, or rigamarole that you see all the 7- and 8-figure gurus promoting, this is for you.) If you value your privacy, dignity, and desire to do business on your own terms, this is the reminder that you can do business in a way that works for you and actually plays to your strengths. If you're looking for a different way to do online business (and are tired of the 24/7, always-on, content-creation grind, and are not interested in building a huge team), this is the reminder you need to hear (and play on repeat.) If you want to create real assets for your business, create value for your clients, and deliver them seamlessly, using technology, (without having to spend a ton of time on social media) this is for you.

- Melissa Slawsky • Growth & Performance Strategy Consultant
Caitlan Hester's avatar

I've been reading your newsletter for five years. It's the only newsletter in my inbox that I make sure I don't miss. Whether you're writing about marketing, creative writing, giving the "typical" work-life the middle finger, or vanquishing self-doubt, I leave your emails feeling inspired and refreshed. Now, as a member of your latest course, I can also say that you're generous. You're generous with your knowledge and your time. The courses are fun, and you even make the tricky tech user-friendly. The best part is that I feel like I'm making progress at light speed and leapfrogging my competition. This is thanks to having access to Ash's experience and expertise. I was able to blast past the initial trial and error I would have suffered through, thanks to Ash's course. I'm also pumped about the automations. Love the idea of simplifying so that I have time to enjoy the fun parts of business, like creative writing!

- Caitlan Hester • Publisher
Neil Gowans's avatar

Been subscribing to Ash and buying from her for over 8 years now (including her fabulous book!) - she not only gives the low down on what you need to know, but she also fizzes with natural enthusiasm that is massively inspiring! A combination that is is as empowering as it is energising - and damn hilarious too! I keep a stash of her emails and other bits of wisdom, because there's so many 'Oooh, that's clever' moments... She's brilliant and that's the top and bottom of it - so don't hesitate buying her classes or workshops; they work. And get on her mailing list! In typical Ash fashion, her course is brilliantly observed, and she shares all her experience from writing, emailing, list building, marketing, design, automating, selecting the best platforms, selecting channels for promotion - and so much more. What I'm finding most inspiring is her creative and imaginative ideas to go out and do things - nothing short of brilliant!

- Neil Gowans • Founder
Kim Neumann's avatar

My favorite thing about Ash’s teaching style is her mega powerhouse of energy, enthusiasm and expertise. There’s no other like Ash! If Ash is offering a LIVE course and you’re even 5% interested –– take it. This is a rare opportunity, and to list all the benefits from my own experience would be impossible – but to highlight a few: 1. expert-level consulting at a nano-fraction of what it should cost 2. a lifetime’s worth of brilliant, creative lessons that actually sink in real-time and that I’ll carry forth in my work & personal projects 3. SO MUCH FUN. The camaraderie of this group—the skills, feedback, and generosity everyone brings to the table—adds up to an experience that simply can’t be replicated, even in person! I HAVE been reading your newsletters for 15 years and have taken a handful of classes (all AMAZING). I discovered the value of pacing myself—huge for me, actually, since my instinct is usually to jump in, put my skills to work, and just get it done. Giving myself space to let my brand breathe and evolve into something that truly feels like me has made a big difference. I feel way more confident putting it out there now—and excited to keep going and see where it leads.

- Kim Neumann • Publisher
Claudia's avatar

I love Ash's teaching style. It's: - articulate - logical -ultra fun -super entertaining -like finally finding the oxygen mask - useful and applicable It's refreshing and relieving to learn there's another way to run a business that's profitable, fun, helping others and that doesn't require me to remain stuck on my chair for decades, wondering if I should (or not) eat another jar of hazelnut spread. This was one of the most helpful, clear, concise online business courses I have taken in a long time. I love that it shows how you don't have to be on social media all. the. freaking. time. Ash's advice is to the point, the course is quick & easy, and a lot of the advice is eye opening and PURE GOLD for re-energizing my efforts to get my powerful healing work out into the world. I've created things and sold them online since 2013, and am exhausted. Ash's Selfish School was exactly what I needed to confirm (from the person I most respect online) that the next chapter I'd penciled out was possible. Highly, highly recommend to anyone looking to either improve their online business (as in, make it more livable!) or start one this year. It is life-changing.

- Claudia • NeuroArchitect
Anne P.'s avatar

This class reaffirmed so many of the things my gut was saying about business, but didn't have the specific know-how for. I'm deeply spiritual and believe that business - and everything in life - can be spiritually aligned. But my brain does love a good strategy and despite years of being immersed in marketing and obsessively learning about it, nothing quite made the cut in terms of matching both strategy and alignment with how my life needs to feel (which I also second guessed because it seemed unrealistic). I've recently been surrendering more to chaos and to my spirituality, trusting that the puzzle pieces would land on my path at the right time. Selfish School was that missing puzzle piece, and I'm so grateful for the seeds it plants, the fact that it's the entire process broken down (if you're a DIYer this would likely be enough), and how holistic it is (not just focused on heartless data but also on creating fulfilment). It revived my love for an old career path by helping me understand how I can combine future passions with old skills, and that is a link I hadn't quite found before (I've always felt like it was either an option of doing the soul-destroying stuff I hated for the money I have the experience to command OR doing something I love but while staying broke for a while, lol). I'm buzzing with possibility - thank you, Ash, for always staying committed to doing things differently.

- Anne P. • Hospitality Consultant
Lisa McKenna's avatar

I’ve been an unapologetic Ash Ambirge devotee for over a decade. Every single one of her products and workshops have been a game-changer for my graphic design business. Her latest courses, Selfish School and Lick didn’t just get results: they gave birth to two brand-new businesses I never expected would get underway so quickly! But the real magic is the community. It’s like finding your people in a room full of strangers who also curse and dream big. Ash isn’t just the rabble-rouser of online courses, she’s the kind of generous firestarter who shows up, shares the real stuff, and dares you to go make something wild and meaningful. I went back and forth on hitting that Enroll button. I wasn’t sure it was for me. But then I kept getting this itch to re-read the sales page (multiple times, obsessively!) and finally realized: that wasn’t hesitation. That was my gut saying, “Do. It!” And I’m so glad I did. The community Ash has built is pure gold. The support that’s grown organically among members is like having a brain on call. The weekly course drops are a shot of creative adrenaline. But what I love most is getting an unfiltered look at how Ash structures things behind the scenes, especially newsletters. Since enrolling, I’ve built the structure, writing style, and brand for my own newsletter—and that happened in less than two weeks. It all came so naturally. What sets this course apart is the live format. Without it, I wouldn’t be anywhere near where I am now.

- Lisa McKenna • Founder
Lucy Lue's avatar

Tired of Digital Charlatans? Meet Ash Ambirge! In today's noisy, oversaturated digital world, many of us yearn to contribute meaningfully to society while also boosting our bottom line. The challenge? Finding that one person, product, or course that truly guides you without draining your bank account. I know I'm not alone in feeling overwhelmed by the endless, often ridiculously overpriced, promises that flood our inboxes daily. It takes a strong filter to avoid getting caught up in the hype and unfulfilling promises. That's why I can honestly say: Whew! What a relief to find the real deal! There are so many charlatans out there, but Ash Ambirge is genuinely different and a real person! Her over 20 years of experience in the digital world shines through in everything she delivers. I've followed Ash for a few years, but it wasn't until recently that I finally mustered the courage to "pull the trigger" on one of her offerings. And she did not disappoint. As someone of a "certain age group" (alright, I'll admit it – a Baby Boomer!) who generally prefers in-person interactions, I was initially hesitant about an online course. However, Ash made me feel like we were talking one-on-one. Even though I was likely one of the oldest participants in her recent course, you'd never know it. She delivers energetic, straightforward content that's essential for moving forward. Whether you're in your 20s or 70s, or any age in between, Ash truly knows her stuff and is incredibly generous in sharing it, consistently delivering more than you'd ever expect. Logging in and seeing her bubbly personality and sincerity always brought smiles and joy to my tasks. And honestly, who couldn't use more joy and help these days? Stop wasting time endlessly searching – Ash is your gal! What makes Ash Ambirge stand out: Valuable & Knowledgeable: Her extensive experience is evident. Sincere & Genuine: She builds a real connection. Engaging: Her bubbly personality, delightful flair, and laughter are infectious. Reliable: Always on time and welcoming. Exceeds Expectations: Consistently delivers more than you pay for. P.S. Fair warning: you just might find a few tears running down your leg occasionally. How fun is that!?! Ash, girl, I need to have you over for dinner. I love your delivery, your sense of humor, your energy. What a delight!

- Lucy Lue