How Kristina & Manuel got funded on Shark Tank using their Billion $ Story and an airtight Q&A system

Goals

1. Raise money to move from organic growth to scaling their well-run business on a massive opportunity

2. Prepare for Shark Tank in 3 weeks when they didn’t have a pitch or a way to handle the (90 min) Q&A

3. Create a pitch deck, pitch and strategy while being completely new to fundraising

Obstacles

1. "We were super blurry about what to focus on, what our real value proposition was, and which investors to approach.”

2. "We didn’t know how to address potential objections or how to present our numbers and context effectively.”

3. "We had this really weak founder story and had blocked out everything significant that led us to founding the business.”

Results

1. "We got feedback that we were super impressive during the Q&A. Now, we’re even teaching other founders on how to answer tough questions!”

2. "You helped us unpack our real story and create a tangible, convincing, and authentic narrative that we could confidently share.”

3. "You didn’t sweet talk us. You told us exactly what worked and what didn’t, which gave us clarity and authority in our discussions with investors.”

4. "Working with you is fun which makes it more digestible but it's also profound in its clarity. To be pointed to what's REALLY important is what I find most helpful. I also noticed you step in whenever we are stuck at some point (which then threatens to disrupt the flow of our session) and sprinkle in some creative thoughts"

5. "This process felt like an investment in ourselves at a level we never experienced before. Money well spent, money well invested."