How Daniel shifted from technical jargon to a clear investor story and secured momentum in his fundraise after months of frustration
Daniel Somos
Dash
Daniel Somos is the founder and CEO of Dash, a software that lets you create 3D worlds in 5 minutes instead of 17 hours.
"Having someone on your side during this process was game-changing. I felt like I wasn’t alone anymore, and it was a huge relief."
Goals
After creating a defensible product and some revenues they needed investors to buy into the fact that they’re at an inflection point.
Move away from a technical, product-heavy pitch to something that gets investors excited about meeting him and coming on board.
Have a story that positions Dash as a key player in the broader market trend.
Obstacles
In a company full of developers he felt alone in tackling the fundraise and wasn’t sure where to start.
“It kind of felt like... no one is on your side... But having someone that holds your hand during the process, that was my challenge.”
“Investors often didn’t seem to ‘get it’ and I took that personal—and it was frustrating to see other companies with less to offer raising huge amounts.”
Results
"I realized so much of it is about the story. In venture capital, it’s really about how well you tell your story, not just the product.”
"The original pitch deck? We threw it out. It looked nothing like what we ended up with — and for the better. Now we have a way to describe our business that excites investors.”
"We learned that investors don’t care how revolutionary your tech is. They want to see that the train is already moving. That shift in thinking made all the difference.”
"The process initially felt overwhelming, but by breaking it down, it became cathartic. We finally knew how to tell our story, and I felt fired up about the business all over again.”