How Selcuk found his confidence and fundraised while pivoting his business from B2C to B2B
Selcuk Aciner
Wellspent
Selcuk is the founder and CEO of Wellspent, a mobile app dedicated to helping individuals manage their screen time and mindless scrolling.
"In hindsight, I know this was one of the best investments we’ve made. If you feel insecure about your fundraising story or want others to see what you see, talk to Uli. He brings incredible clarity."
Goals
"I wanted to feel more confident in every step of the process, from outreach to meetings to getting a term sheet."
"We needed a clear story so investors could see what we see, a massive opportunity in mental health."
Selcuk also wanted to learn how to navigate VC meetings effectively, without pitching too aggressively, and position the company as a unique opportunity.
Obstacles
"I felt insecure about pitching to VCs because we had never done it before. Angels were one thing, but this felt different.”
"We had a big vision, but I didn’t know how to make it simple and easy for others to understand.”
Knowing that unresolved objections can kill deals Selcuk was concerned: "Even though I’m good at sales, I wasn’t sure how to handle objections or how to position ourselves as unique without overselling.”
Results
"You didn’t just make me confident about meetings, you gave me confidence in every part of the fundraising funnel — from outreach to closing term sheets.”
"The process was so clear that I could focus fully on the meetings, and we made real progress with VCs.”
"You gave us the right words and analogies to make our story clear. Investors started nodding along in meetings. That was huge for me. Every time I saw it, I knew they got it, and it hyped me up even more.”
"From you, I learned how to structure a fundraising process that works and how to identify and address core objections before they become deal-breakers.”