Building energy hardware Florian got lost in tech until a new story and sharper customer focus let him raise

Goals

1. Build a pitch for their wind energy hardware startup that’s pre-revenue, that would impress institutional investors

2. Know exactly what to say and how to say it when talking to investors or government decision-makers

3. Stop guessing and finally have a clear, confident process for raising money

Obstacles

1. “We always struggled with our pitch deck — the story wasn’t clear, and it felt unstructured. We were just figuring it out as we went.”

2. They were great at explaining the technical side of their business, but often went into too much detail, which made the pitch feel long and hard to follow.

3. “I was hesitant at first because we’ve had bad experiences with consultants… but this time, I felt comfortable and convinced by your approach.”

Results

1. “For the first time, I have a really smooth, clear story in the pitch deck. It has a great flow and actually leads people into the topic.”

2. “We knew how to talk about the tech, but not how to talk to investors. Now I understand what they need to hear — and how to give it to them.”

3. "Before we worked together, I was very shy at events — I'd stand in a corner thinking, 'what am I even doing here, how am I supposed to approach people?' That's changed completely."

4. "Our pitch deck got so much praise that it became the benchmark — at events, people would say, 'look, this is how it's done.'"

5. To founders who are on the fence: “Don’t wait too long. I wish we had done this back in December — it would’ve taken so much pressure off.”