How Ansgar changed his fundraising process into a machine that turns leads and signed checks
Ansgar Oberholz
St. Oberholz
Ansgar Oberholz is founder and CEO of St. Oberholz, a flex office provider and real estate partnership born out of Berlin's creative and tech scene.
Oversubscribed
"In the end I had more contacts than I needed to close the round. Fundraising turned out to be totally the opposite of what I feared. I’m really thankful to you for that."
Goals
Raise a successful round for St. Oberholz while scaling the company aggressively
Stop relying on “one or two contacts” and build a real investor pipeline
Learn how to pitch the company “not like dropping numbers or just sending the deck out” but through a compelling founder story investors actually get excited about
Obstacles
“I was often stuck to one or two contacts and I thought these must be the ones that solve the fundraising thing.”
It was “really painful” chasing a few warm investors who kept delaying decisions
He was afraid talking to too many investors would “devaluate” the company and make the round look weak
Even though he already had a strong network, he didn’t yet know how to properly leverage it to generate consistent investor momentum.
Results
Ansgar closed his round oversubscribed which allowed the company to scale even more aggressively than planned.
“To learn how to get more intros and good intros was huge. You are really feeling much better, much more confident. So others can feel that, too.”
“Working on the founder story was a big aha moment for me. I really, really enjoyed working on that and really enjoyed using it.”