How Eoin went from 21 NO’s to 4 term sheets and oversubscribed in 8 weeks with a few simple tweaks and a killer vision story
Eoin Bara
Tipple
Eoin Bara is the CEO of Tipple, a company building the cross-border infrastructure for the alcohol industry, so brands can sell directly to consumers and businesses across countries.
4 Term Sheets
within 8 weeks
Oversubscribed
"You gave me the clarity to tell the story investors wanted to hear — not just a jumble of thoughts but a concise, compelling narrative."
Goals
Raise $4 million in a challenging fundraising environment for a cross-border alcohol infrastructure startup.
Eoin knew he was sitting on a massive opportunity and didn’t want to waste time fundraising
Find a way around investors’ objections and stop receiving pass emails
Obstacles
"We hadn't really put together a process. We smashed together a deck but were very operationally busy and weren’t taking fundraising seriously."
Eoin didn’t really know WHY investors kept passing on him because they always seemed excited in the meeting
Frequent rejections made the fundraising process discouraging: "You start thinking, 'Is it me? Is there an issue?' and the course corrections helped realign us.”
He had gotten some bad advice from “advisors” and VCs he knew. Advice that turned out to steer him down a completely wrong path with investors.
Results
As soon as we removed the major dealbreakers from his pitch and crafted a compelling vision story for Eoin, the pass emails stopped overnight and investors started chasing him.
8 weeks after we started working together Eoin got 4 term sheets from VCs wanting to lead the round.
"Tailoring the story to the audience was critical. You helped us check the boxes investors were looking for while staying authentic."
"The biggest change was shifting from a two-year operational plan to a global domination vision. That fundamentally changed our fundraising.”
He also won SaaStock’s global pitch competition and closed his $4.4 million round soon after.