Wall of Love

Video transcript: Hi. I just wanted to let you know, Paul, that I hate you right now only a little bit. I also love you a little bit as well. Why? Because I feel like a builder right now with a half finished kitchen. I've been watching my video of you critiquing my website from behind the sofa and behind my fingers. Why? Because I know these things. Of course I know these things. Conversion rate optimization has been one of the backbones of many of the businesses that I've run over the past 24 years. I've been involved in more than 60 small businesses. And, yeah, improving the conversion rate, certainly on a lot of them, was the differentiator. I've written entire books on this topic, and yet you're there going, where's your headline? You've got some reviews and testimonials here, but you've hidden them at the bottom of the page. You've got one thing that you want people to do, and yet you're doing seven different call to actions. I've made a ton of notes, mate, so thank you. Thank you ever so much. My entire ethos now is around leaving my business and indeed encouraging my readers to leave their businesses 1% better each and every week. So I now have a folder full of ideas, and front of that folder is to list the look. That's how much stuff you gave me to do. Some of that is going to be nice, quick, easy fixes. Some of it's going to be a lot more digging up the patio, shall we say. But I will be working my way through that. There's tons of 1% improvements there. So thank you. Thank you, Paul. I do still hate you a little bit as well, because I really wanted you to just do a 15 minutes video saying, John, you know everything. Your website is perfect. There's nothing I can think of that would make it better. Thank you, Paul.

Video transcript: You've probably heard of SEO, but have you heard of CRO? I know I'd never heard of it before until I met Paul Bryant and he did CRO on my website. Conversion rate optimization. Who knew it was even a thing? But Paul's got these special eyes that actually look at your website in a totally different way that you and I look at it. Simple things like an image at the front of the page needs to be something else because it needs to be text. We want to do it. Too many buttons, too confusing button not working. The video was incredible. It was worth every single penny that I paid to do it. And now I know what I need to be doing on my website. And it's not just that one page, it's other pages as well. In my business, I do a review of people's LinkedIn profile and I'm saying exactly the same things. So I'm not even practicing what I preach on my website. How silly is that? But Paul was able to get to the bottom of the problem and absolutely amazing. In fact, Paul was so good, he's even been on my show where we talked about conversion rate optimization. It's a bit of a mouthful, but as the CRO genie, Paul is an expert. Don't hesitate. Get your website done today.