Finance for Startups Testimonials

It's been a great course, thank you Eric! It really helped me enhancing financial modeling skills. Looking forward to putting in practice everything I learned.

I took Finance for Startup last year and to date I keep revisiting the cohorts. Materials are superb and most of all, the lecturer knows finance in and out and shares a wealth of experience in Finance. I highly recommend this course.

This course has been a great refresher and source of new knowledge on how to look at startups from a finance perspective. Having worked at the two largest tech companies in Latin America, I wish I would have taken this course sooner.

Aubrey Modise - working on building a game-changing digital platform to disrupt telecom industry. Finance Startups is such a tremendous course and has helped me strengthen my financial model and implement additional monitoring functions.

My dad and I have found Eric’s course to be far greater value than originally expected. Years of his hard work and experience funneled into a series of detailed videos is something I recommend from the novice to the most experienced of individuals.

I am an accounting professional and wanted a refresh on start up finance to confirm my understanding of the models and approach for SAAS marketplace today. This course was relevant, comprehensive and easy to follow. The insights provided along the way were very helpful.

Pretty good course and resource you can always reference for people in the startups/VC landscape, particularly the financial models. Also like how Eric ties in marketing topics and doesn't just ignore it. Just have to apply what Eric taught and do the reps. Wished the messy startup models I looked/look at were as clean as these models XD

Aubrey Modise, Founder, CEO & Product Innovation Chief at EaziConnecT Mobile based in South Africa. The course was an eye opener and importantly were the practical examples demonstrated throughout. The presenter, Eric Andrews has been so superb, very passionate about sharing knowledge. I recommend this course to aspiring founders and co-founders.

Eric can explain complex financial terms in simple and straightforward language, which is a huge advantage for me coming from a non-financial background. All the materials are easy to follow and understand, plus the streaming session is a great addition for the learning process as well as for networking purposes. Do not hesitate to join the course I promise you won't regret it.

After watching a few of Eric's youtube videos, I realized he is sharing knowledge that startup founders really struggle to find elsewhere. His Finance for Startups course built upon those concepts and helped me navigate the complexities of marketing, tech and fundraising in startups. All his videos are extremely hands on and helped me become a much more effective entrepreneur. Kudos!

Exceptional course! This course taught me how to address the overall business model of a startup in financials throughout the sales funnel, which essentially fills out any gap you have if you are in the ideation phase of building a startup. I gained invaluable skills in just weeks. Most importantly, the comprehensive guideline to fundraising with all the vehicles' specifics is a gem! Thanks a lot Eric for designing this course.

I have had the pleasure to be a part of Eric's Cohort 5 Finance for Start-ups and I only wish I could have taken the course a couple of years back when I started on my entrepreneurial journey. It has really helped me understand how to define and evaluate key metrics / KPIs for an early stage start-up. Eric's deep passion and commitment to help start-ups and founders navigate the financial domain is simply unparalleled. Highly recommend the course!

I'm an FP&A Manager and enrolled on this course because I'm going to join a startup SaaS company in a few weeks. I feel I have learned so many valuable things from Eric's course. The course has all the startup insights and all the metrics needed to focus, and you won't be able to find the real case studies and insights from other online sources. Highly recommend it to anyone interested in getting more knowledge and understanding of startup business.

I had a chance to take Eric's last Finance for Startups with my Product Manager. After taking the course it is amazing how we look at our online business differently now.... We no longer focus on the sale but the Lifetime value of a customer and we have as a company analyzed and re-adjusted all of our online marketing budgets to reflect this fresh focus.... Just in the past 90 days we have seen phenomenal growth... If you are reading this.... THEN TAKE THE COURSE, YOU WILL NOT REGRET IT! Thank you Eric

This has been an incredibly fantastic course to participate in. As someone who has written on startups for years now, it's great to understand the finances behind them with these lightweight, powerful models that Eric has created and honed over his years of experience. I look forward to revisiting the course's content, especially on the SaaS Financial Models module. I look at financial models as the quantitative version of a startup's narrative. (The qualitative version is its pitch deck.) Thank you Eric for these wonderful lessons.

My name's Julianna, and I currently work in marketing at a startup. Within the next year, I plan to start my own company, so I took Eric's course to bridge my knowledge gap on the financial ecosystems of startups. His course helped me feel more confident in an area where I lacked expertise. The best thing about the Finance for Startups is the livestreams. You can ask specific questions and connect with people that are curious about the same things as you. Highly recommend Eric's expertise, the course itself, and the community as well!

As an engineer with little experience in finance and accounting, I believe this course changed the way I look at business decisions. This course showed me how one decision will affect all financial statements so that I get the full picture. On the other hand, I had big questions to my accountant and financial manager that I didn't know how to ask because I lack the terminologies and the experience. Not anymore. I think Eric has done a fantastic job making this course clear to any body from any industry. If you are involved in startups at large YOU NEED to take this course.

While there may be tons of options for online learning in the finance and SaaS space, this course provides one of the greatest returns on investment you’ll find. Eric has essentially compiled a ‘bootcamp’, pulling from his own knowledge and experiences from the past 10+ years in the start-up space, working with a range of companies operating in different verticals in the SaaS ecosystem. It features personal case studies, uses real life examples, and provides a suite of tremendously detailed and useful Excel templates, ultimately empowering you to think, speak and work authentically and effectively.

Chief of Staff, aim of taking this course: upskill in financial management (currently managing the P&L of a Series A SaaS company) This course is a 10/10 recommendation for anyone who needs to quickly and efficiently learn the ropes of financial management, then put it straight into practice. Eric is brilliant at breaking down concepts and helping you learn by building them back up with you. Eric's ability to explain and then illustrate concepts of financial management is an effective teaching method. Not to mention the case studies that Eric has built, which are a highly effective way of putting your new skills into practice right away.

Wow! I feel like I just received a Master's in Business Finance in a faction of the time and cost. I found Eric’s class to be exceptional. I have taken a couple online classes in the past, but with this course and the curriculum using a combination of self-pace learning a live sessions was truly effective in understanding the course content. As we continue working on our own SaaS business, this course gave us the acumen to understand the drivers of a SaaS enterprise. As Eric covered ecommerce business models…it made us re-evaluate our current online businesses too. Now in our meetings everything is about understanding the Life Time Value LTV of our customers. Thank You Eric, I look forward to keeping in touch. Tom

I currently work at a FinTech Startup and Eric not only helped me enhance my finance background but also highlighted the importance of Digital Marketing, an area where I was novice at. I recently graduated from a top 3 MBA program and quickly realized that I needed someone like Eric and his experience to fill in the knowledge and concept gaps that were not covered during my 2-year MBA journey. His content, along with live sessions helped me to put the knowledge at work instantly. Additionally, I felt more confident discussing revenue projections and overall business forecast with the founders and rest of the leadership team. I am looking forward to watch The Finance for Startups grow its alumni and share future success stories.

So, I just kicked off my own accounting gig, mainly diving into the world of fractional CFO services for tech startups. And guess what? Eric's program has been a game-changer for me. His video lectures and live streams are spot-on – clear, to the point, and super helpful. What I really appreciate is that he doesn't just stop at delivering content; he's all about going that extra mile. No kidding, he takes the time to make sure all our questions get not just answered, but answered thoroughly. In the live streams, he's a trooper, never griping about staying overtime to sort out everyone's queries. If you're on the lookout for a program that'll seriously amp up your FP&A game for startups, Eric's got the goods. Check it out – totally worth it!

I'm Ron Harris, CFO of a SaaS startup. During most of my financial career, traditional financial metrics such as free cash flow, contribution margin and costs behaviors (fixed vs variable costs) have been the best tools to use for understanding business drivers. Through Finance for Startups, Eric Andrews introduces the students to the concept of unit economics (CAC, CLV, cohort tables including Net Dollar Retention and others). Traditional financial metrics will continue to be important for all businesses but unit economics analysis and reporting help leaders of new economy businesses (ecommerce, digital marketing and SaaS) understand the true value drivers of these new business models. I strongly recommend Finance for Startup to anyone trying to gain a solid foundation on the emerging concept of unit economics.

I would recommend Finance for StartUps, hands down. I first came across Eric's finance videos on Youtube. If you haven't seen any of those, go check them out. Eric has a way of explaining complicated subjects very clearly and concisely. If any questions come up while going through the course, Eric is super responsive and happy to help talk through any questions. There are multiple live sessions that allow for two-way dialogue on the subjects being taught. Also, it's nice that you can download the excel docs referenced throughout the course and use them as templates. I've taken other finance and accounting courses while getting an MBA and I can say with confidence that the Finance for Satrups curriculum is more applicable to my role as Director of Retail and founder of my own ecom company. Definitely a great value for the price paid.

I have been working in corporate FP&A for many years. While working on business case modeling at my current job, I found Eric’s YouTube channel and followed it. I immediately signed up as soon as I found out that he was starting his course. I am very impressed with the quality of material, detail, and depth of his knowledge in this course. All material is based on real-life scenarios. The course reviews how to build models from scratch for various types of startups: SaaS, e-commerce, and marketplace. It also covers the main KPIs for each type of business, explaining how to calculate KPIs and what to measure and track. I come from Saas industry, and I spent a lot of time building and analyzing the right KPIs for the business in the past couple of years. I wish I had discovered this course several years ago. It would have saved me so much time and made me better finance professional. Another great feature offered in the course is live sessions with Eric. You get to meet with him and all current or past members of the class regularly and address any questions you might have on the course material or on anything you are currently working on at your job. The best part is that you get to join these sessions and be a part of this wonderful finance community in the future (which I am definitely planning to do). Thank you, Eric!

It's been a great course, thank you Eric! It really helped me enhancing financial modeling skills. Looking forward to putting in practice everything I learned.

I took Finance for Startup last year and to date I keep revisiting the cohorts. Materials are superb and most of all, the lecturer knows finance in and out and shares a wealth of experience in Finance. I highly recommend this course.

This course has been a great refresher and source of new knowledge on how to look at startups from a finance perspective. Having worked at the two largest tech companies in Latin America, I wish I would have taken this course sooner.

Aubrey Modise - working on building a game-changing digital platform to disrupt telecom industry. Finance Startups is such a tremendous course and has helped me strengthen my financial model and implement additional monitoring functions.

My dad and I have found Eric’s course to be far greater value than originally expected. Years of his hard work and experience funneled into a series of detailed videos is something I recommend from the novice to the most experienced of individuals.

I am an accounting professional and wanted a refresh on start up finance to confirm my understanding of the models and approach for SAAS marketplace today. This course was relevant, comprehensive and easy to follow. The insights provided along the way were very helpful.

Pretty good course and resource you can always reference for people in the startups/VC landscape, particularly the financial models. Also like how Eric ties in marketing topics and doesn't just ignore it. Just have to apply what Eric taught and do the reps. Wished the messy startup models I looked/look at were as clean as these models XD

Aubrey Modise, Founder, CEO & Product Innovation Chief at EaziConnecT Mobile based in South Africa. The course was an eye opener and importantly were the practical examples demonstrated throughout. The presenter, Eric Andrews has been so superb, very passionate about sharing knowledge. I recommend this course to aspiring founders and co-founders.

Eric can explain complex financial terms in simple and straightforward language, which is a huge advantage for me coming from a non-financial background. All the materials are easy to follow and understand, plus the streaming session is a great addition for the learning process as well as for networking purposes. Do not hesitate to join the course I promise you won't regret it.

After watching a few of Eric's youtube videos, I realized he is sharing knowledge that startup founders really struggle to find elsewhere. His Finance for Startups course built upon those concepts and helped me navigate the complexities of marketing, tech and fundraising in startups. All his videos are extremely hands on and helped me become a much more effective entrepreneur. Kudos!

Exceptional course! This course taught me how to address the overall business model of a startup in financials throughout the sales funnel, which essentially fills out any gap you have if you are in the ideation phase of building a startup. I gained invaluable skills in just weeks. Most importantly, the comprehensive guideline to fundraising with all the vehicles' specifics is a gem! Thanks a lot Eric for designing this course.

I have had the pleasure to be a part of Eric's Cohort 5 Finance for Start-ups and I only wish I could have taken the course a couple of years back when I started on my entrepreneurial journey. It has really helped me understand how to define and evaluate key metrics / KPIs for an early stage start-up. Eric's deep passion and commitment to help start-ups and founders navigate the financial domain is simply unparalleled. Highly recommend the course!

I'm an FP&A Manager and enrolled on this course because I'm going to join a startup SaaS company in a few weeks. I feel I have learned so many valuable things from Eric's course. The course has all the startup insights and all the metrics needed to focus, and you won't be able to find the real case studies and insights from other online sources. Highly recommend it to anyone interested in getting more knowledge and understanding of startup business.

I had a chance to take Eric's last Finance for Startups with my Product Manager. After taking the course it is amazing how we look at our online business differently now.... We no longer focus on the sale but the Lifetime value of a customer and we have as a company analyzed and re-adjusted all of our online marketing budgets to reflect this fresh focus.... Just in the past 90 days we have seen phenomenal growth... If you are reading this.... THEN TAKE THE COURSE, YOU WILL NOT REGRET IT! Thank you Eric

This has been an incredibly fantastic course to participate in. As someone who has written on startups for years now, it's great to understand the finances behind them with these lightweight, powerful models that Eric has created and honed over his years of experience. I look forward to revisiting the course's content, especially on the SaaS Financial Models module. I look at financial models as the quantitative version of a startup's narrative. (The qualitative version is its pitch deck.) Thank you Eric for these wonderful lessons.

My name's Julianna, and I currently work in marketing at a startup. Within the next year, I plan to start my own company, so I took Eric's course to bridge my knowledge gap on the financial ecosystems of startups. His course helped me feel more confident in an area where I lacked expertise. The best thing about the Finance for Startups is the livestreams. You can ask specific questions and connect with people that are curious about the same things as you. Highly recommend Eric's expertise, the course itself, and the community as well!

As an engineer with little experience in finance and accounting, I believe this course changed the way I look at business decisions. This course showed me how one decision will affect all financial statements so that I get the full picture. On the other hand, I had big questions to my accountant and financial manager that I didn't know how to ask because I lack the terminologies and the experience. Not anymore. I think Eric has done a fantastic job making this course clear to any body from any industry. If you are involved in startups at large YOU NEED to take this course.

While there may be tons of options for online learning in the finance and SaaS space, this course provides one of the greatest returns on investment you’ll find. Eric has essentially compiled a ‘bootcamp’, pulling from his own knowledge and experiences from the past 10+ years in the start-up space, working with a range of companies operating in different verticals in the SaaS ecosystem. It features personal case studies, uses real life examples, and provides a suite of tremendously detailed and useful Excel templates, ultimately empowering you to think, speak and work authentically and effectively.

Chief of Staff, aim of taking this course: upskill in financial management (currently managing the P&L of a Series A SaaS company) This course is a 10/10 recommendation for anyone who needs to quickly and efficiently learn the ropes of financial management, then put it straight into practice. Eric is brilliant at breaking down concepts and helping you learn by building them back up with you. Eric's ability to explain and then illustrate concepts of financial management is an effective teaching method. Not to mention the case studies that Eric has built, which are a highly effective way of putting your new skills into practice right away.

Wow! I feel like I just received a Master's in Business Finance in a faction of the time and cost. I found Eric’s class to be exceptional. I have taken a couple online classes in the past, but with this course and the curriculum using a combination of self-pace learning a live sessions was truly effective in understanding the course content. As we continue working on our own SaaS business, this course gave us the acumen to understand the drivers of a SaaS enterprise. As Eric covered ecommerce business models…it made us re-evaluate our current online businesses too. Now in our meetings everything is about understanding the Life Time Value LTV of our customers. Thank You Eric, I look forward to keeping in touch. Tom

I currently work at a FinTech Startup and Eric not only helped me enhance my finance background but also highlighted the importance of Digital Marketing, an area where I was novice at. I recently graduated from a top 3 MBA program and quickly realized that I needed someone like Eric and his experience to fill in the knowledge and concept gaps that were not covered during my 2-year MBA journey. His content, along with live sessions helped me to put the knowledge at work instantly. Additionally, I felt more confident discussing revenue projections and overall business forecast with the founders and rest of the leadership team. I am looking forward to watch The Finance for Startups grow its alumni and share future success stories.

So, I just kicked off my own accounting gig, mainly diving into the world of fractional CFO services for tech startups. And guess what? Eric's program has been a game-changer for me. His video lectures and live streams are spot-on – clear, to the point, and super helpful. What I really appreciate is that he doesn't just stop at delivering content; he's all about going that extra mile. No kidding, he takes the time to make sure all our questions get not just answered, but answered thoroughly. In the live streams, he's a trooper, never griping about staying overtime to sort out everyone's queries. If you're on the lookout for a program that'll seriously amp up your FP&A game for startups, Eric's got the goods. Check it out – totally worth it!

I'm Ron Harris, CFO of a SaaS startup. During most of my financial career, traditional financial metrics such as free cash flow, contribution margin and costs behaviors (fixed vs variable costs) have been the best tools to use for understanding business drivers. Through Finance for Startups, Eric Andrews introduces the students to the concept of unit economics (CAC, CLV, cohort tables including Net Dollar Retention and others). Traditional financial metrics will continue to be important for all businesses but unit economics analysis and reporting help leaders of new economy businesses (ecommerce, digital marketing and SaaS) understand the true value drivers of these new business models. I strongly recommend Finance for Startup to anyone trying to gain a solid foundation on the emerging concept of unit economics.

I would recommend Finance for StartUps, hands down. I first came across Eric's finance videos on Youtube. If you haven't seen any of those, go check them out. Eric has a way of explaining complicated subjects very clearly and concisely. If any questions come up while going through the course, Eric is super responsive and happy to help talk through any questions. There are multiple live sessions that allow for two-way dialogue on the subjects being taught. Also, it's nice that you can download the excel docs referenced throughout the course and use them as templates. I've taken other finance and accounting courses while getting an MBA and I can say with confidence that the Finance for Satrups curriculum is more applicable to my role as Director of Retail and founder of my own ecom company. Definitely a great value for the price paid.

I have been working in corporate FP&A for many years. While working on business case modeling at my current job, I found Eric’s YouTube channel and followed it. I immediately signed up as soon as I found out that he was starting his course. I am very impressed with the quality of material, detail, and depth of his knowledge in this course. All material is based on real-life scenarios. The course reviews how to build models from scratch for various types of startups: SaaS, e-commerce, and marketplace. It also covers the main KPIs for each type of business, explaining how to calculate KPIs and what to measure and track. I come from Saas industry, and I spent a lot of time building and analyzing the right KPIs for the business in the past couple of years. I wish I had discovered this course several years ago. It would have saved me so much time and made me better finance professional. Another great feature offered in the course is live sessions with Eric. You get to meet with him and all current or past members of the class regularly and address any questions you might have on the course material or on anything you are currently working on at your job. The best part is that you get to join these sessions and be a part of this wonderful finance community in the future (which I am definitely planning to do). Thank you, Eric!