Wall of Love

Laura is the real deal—her passion for coaching and her expertise for cold outreach are unparalleled. After sending just 10 cold emails using Laura's method, I got 6 replies and booked 1 sales call. My only regret is that I didn't start working with her sooner! Thank you, Laura!

This was an excellent value with some actionable tips I hadn’t heard before. No bs and nothing vague. Love that

I watched a few videos and interviews with you, refined my emails, and sent out my first refined cold email to a travel blogger I've been wanting to reach out for years now... A day later, she saw my email. She replied to thank me for reaching out, and said she was interested in a discovery call less than 4 minutes later. 😊 I just wanted to say thanks for giving those gold nuggets. (Like not using exit language on ok productive's podcast/ youtube video, which I didn't even know I was using). Just wanted to let you know that you're doing great work. I've gone to networking calls in the past that were *very* passionately against cold emailing, and you're one of the *very* few people who use it as their main strategy. You gave me a lot of encouragement, and the courage to quit networking and use cold emailing as my main source again. It's a lot of work -- with most of that work being mindset -- *but* getting her response so quickly gave me the boost and motivation I needed to send out more cold emails. If there are any days where you feel like you're not doing enough, keep this email in mind. :) Because I can only imagine how much more you're helping your paid students.

I finished Module 3 and have sent out only 5 cold pitches so far, but each one was opened within 30 minutes. I sent out follow up emails. AND, I got 1 reply after 4 hours! They asked me to send in my portfolio. #miniwin 2: Had an amazing discovery call with my cold-email prospect this morning and she is asking for a proposal. My proposal was accepted and the 50% commencement invoice was paid. That is a big, solid win for me. I’m happy, excited and nervous.

"I just listened to the masterclass you gave for Michal Eisikowitz / CopyTribe and I wanted to say thank you. It was fantastic! Clear, to the point, and overflowing with practical value!"

"I wanted to thank you personally for a great class yesterday. Your process is really clear, as well as confidence-inducing!"

“Laura Lopuch is the undisputed master of cold-pitch emails and at the Lead Liftoff Summit, she delivered a talk that not only demystified the art of cold emails but provided a practical roadmap for success. Laura’s focus on the 3 pillars—clarity, micro-yes's, and one goal—was a game-changer, breaking down the complexity of cold email strategies into actionable steps. And, Laura made her talk crystal clear by including real-life examples. Laura’'s talk was not just informative; it was a practical guide that left the audience equipped with the tools to enhance their email outreach strategies. A session that truly exemplified the essence of 'learn by doing' and left everyone inspired to elevate their cold email game. Thank you, Laura, for delivering a talk that will leave a lasting impact on our approach to finding new leads using cold-pitch emails.”

A couple of weeks ago I took part in a webinar you gave on cold pitching. I found it packed with value, and really clear. I just wanted to let you know that thank G-d, I landed a client today with a cold pitch, keeping in mind those micro-yeses (love the term!).

The class was fab. Structured, interesting, and highly actionable. You have a warm and clear presentation style.

I thought the episode you did for The Fizzle Show was ace. I'd been stuck in a bit of a mental rut and hadn't sent out a prospecting e-mail for about a month. Just couldn't bring myself to do it for some reason. You spoke a lot of sense on there and I'm already feeling better about things. In fact, I just sent two cold e-mails this afternoon!

It would be generous to call my previous attempts at cold emails "unsuccessful". I woke up this morning to see that my cold outreach, sent last night at the end of the workshop, to a potential customer received a positive response. Now I have a call scheduled because of that cold email.

Before taking Zero Opens to Full Pipeline, I was using Facebook to get clients. I'd been following Laura for a while and she'd had success with getting clients using cold email. I wanted to replicate that success in my own business. I'd highly recommend her program. Laura gives so much value and really supports you by answering all your questions. The live sessions are absolute gold. She leaves no stone unturned

"Laura's framework for cold outreach works. Using her experience I created a new channel of inbound traffic with leads that were actually excited to hear from me (and hire me)."

I read nearly all of your emails - they're some of the best ones I get!

"Muchas gracias, again, Laura, for everything! I’ve learned so much from DOING what you taught in your workshop and in your feedback email. I feel like I’ve gotten my feet wet and am excited to experiment with cold emails now…it’s kinda like fishing with gourmet bait ;)"

Fan girl here. Fan woman, I should say. Actually, fan female is way better. I'm a newbie copywriter that absolutely adores your stuff. You've been my number one go-to for emails.

Your emails to me were a voice of courage. When I felt low, you lifted me up a bit. To witness that happening in my life, I like that, because I like you. It’s harder to accept help from somebody you don’t like, right? It makes you feel ashamed. But I like who you are, what you stand for, what you are doing. Like, overcoming the fear of public speaking ;-) And I thought about that saying “the courageous one is not the one who has no fear, but the one who overcomes it” and it kinda “clicked" for me in a new way… …that courage is born out of doing. Which is a hard reality for me, who likes the thinking so much. And something else. It’s important to fight for the things one already has. Use it or loose it. To realize I could do that, encouraged me as well. And I thought, I have to reply to Laura… …what for? To tell her, that she encouraged me. It was not brought to waste. It was well done.

Just wanted to let you know I enjoy receiving your emails. It's nice to see someone being human in my inbox once in awhile.

this was one of the best emails I've read lately. It's crisp, filled with humor and knowledge

Laura, that webinar was amazing, clear and actionable - it actually got me cold emailing, and I've already gotten a positive response! This is epic!

First off, your emails are amazing. This made me tear up a bit. I'm a brand new copywriter and just landed my first real email copywriting job. Your story made me emotional because I feel like I'm on that bike and I'm teetering. But.....I'll learn. And next time, I'll be stronger and faster. Thank you for doing what you do. It really helps those of us trying to find our way into this magical world of email copywriting.

"I'd like to say thanks for sharing your cold email template. Your way of doing it gave me hope to find clients as I now realize I've been writing and using cold emails the wrong way before."

Hey Laura, I watched your “Tutorial Tuesdays” episode on cold emails and thought it was great. So I subscribed to your email list. It’s also pretty rad he says while dating himself. Just wanted to drop you a line to thank you for emails like this. What a great reminder of why I’m doing this.

Laura, I meant to email you a couple of times. And got a case of cold feet. To say firstly.. Thanks for the great 'cold emailing' tips you reveal to us. I'm a freelance copywriter, when I'm not at my day job. And inspired by your stories, I emailed a couple of entrepreneurs - like just outa the blue. (keeping with your advice - making it contextual and stuff) Anddd, I landed 2 gigs! Woohoo 💥 Wasn't like winning the lottery or anything. But they were good gigs and made me valuable contacts. Full disclosure: I can't afford your course yet. But it's on my radar. But where to next? Can I ask some freebie advice? 🙏🙏🙏 Thanks, you rock. Zak

I used your video on Predictable Revenue during an interview process for an SDR position, where I have to make two “Cold Emails” from a prompt that will be given to me. I killed the exercise with the interview and got the job. Your templates really helped :)

I'm a (work-at home mom) podcast editor and I'm trying to reach out to podcasters to build my client base. I've used your templates as cold email for reaching out to them, and BOOM! Out of 7 podcasters that I've sent the cold email to, 6 of them responded! Like what?!?? That is unheard of! (in my case). Well, out of the 7 that I've sent to, I had 1 conversion. I had the chance to edit one of her episodes already :-) That's my gratitude email for you. You're also one of my blessings. Thank you, thank you, thank you!

I sent out quite a few last month with little success; then I read your article and realized focusing on the numbers game was making my emails too impersonal. I reworked my original template this weekend and sent out 3 emails today —- and boom —- got one positive reply already and now we’re setting up a call 😉 Well, I got 2 clients after sending 12 cold emails + follow-ups 😉 Thanks to your post and one extra secret trick of mine I sadly cannot share atm!

I've sent about 40 emails of about 100 so far. Currently, the open rate stands at 60% with an 11% reply rate and three meetings scheduled. I'm pretty happy with those results, and if they continue this way, I actually might have to put things on hold! After years of fearing cold emails, it's actually quite ...dare I say it... fun!

Also, I have to tell you ... I downloaded your cold email template a few days ago. I sent three emails on Monday, and I've already gotten two responses!

"Laura's insight on how to write a cold email landed my first $5K client! Hard to believe that ONE email to a stranger can result in that much but with Laura's expertise on what to write and how to write it, it did! Before Laura's course, I was fiddling with a word here or there in my cold emails. But Laura's insight completely revamped my process. She's smart and strategic and helped me land real, willing and my ideal clients. What an incredibly powerful feeling! If you're in need of clients and don't know where to start, start HERE. With Laura."

Laura, The workshop last night was SO helpful! Cold emailing has always felt really daunting and heavy to me. Now it feels almost like a fun project. The personal attention was so appreciated, too. I sent my first cold email this morning (even though Fridays can be tough for open rates.) Thanks again!!

“I’ve had the pleasure of working with Laura for several years at various publications. As my editorial roles have shifted, she’s become someone that I seek out when I’m looking for someone to tackle a new project. She is, without fail, on time with her submissions. She always produces quality work and there is clear engagement with readers. Laura has shown herself eager to tackle extra projects and is flexible when the terms of a particular project shift mid-stream. She is a team player and is willing to work at the editorial process, back and forth, when necessary. She is someone I intend to continue to work with as we both grow forward in our careers and someone I would, without hesitation, recommend as a valuable addition to any team.” — Jennifer Miller, editor for Packsmith, Vagablogging, BootsnAll

“Staying on top of the actual business while CREATING new business is tough. There is only so much time in the day. Laura Lopuch has saved me. Her marketing and business solutions get results. She is easy to work with and organized. This helps keep me on track while adding the flexibility to change my mind. If you’re looking for a partner to help you with your business, she’s your girl!” — Jennifer Stenbak, 5280 Magazine Denver Five Star Real Estate Agent for 2014 and 2015

"When I sent out my cold emails, I used these tips and saw a 66% reply rate -- with really positive replies." -- Katie Callaghan, Sales Funnel Strategist for Growth-Stage Startups

"Laura quickly nailed my unique Southern voice and very successfully "channeled" me in my emails!"

"We really enjoyed working with Laura: the quality of her work, her attention to details and her professionalism. Highly recommended." – Étienne Garbugli, Highlights Co-founder & CEO

I signed 2 new retainers and 2 return clients with multi-thousand-dollar projects over about 2 weeks.

"Laura's writing for Tortuga has driven more than $70K of revenue. Her articles and guides always hook me from the first paragraph by using personal examples to make any topic, even something as dry as packing, into a relatable story."

Laura was a miracle worker working within my tight deadlines while still delivering a great product. She was so easy to work with and open to feedback along the way. -- Stephanie Halligan, author of Art of Self and financial education consultant

The Cold E-mail Toolkit is worth $300+ dollars. Easy. Reading it, I almost cried. Not kidding. The word “hallelujah,” sung by some epic chorus, doused in cathedral reverb, came to mind. But lemme rewind. I work in research & development. So what was I even thinking purchasing--much less devouring, and going all evangelical on--said kit in the first place? I was thinking of the cost of not staying curious, of shying away from uncertainty, of not resolutely seeking ways to broaden my skillset, not bringing as much value to my team as I could, of limiting, instead of contributing to growth. Who wants to bring the opposite of awesome? Show of hands? Anyone? Yeah, that’s what I thought. Best way I know of to guard against that: NEVER STOP LEARNING. Stay humble, and maintain a sense of humor: also winning protocols (abundantly evident in your stand-out copy, BTW). The secret sauce, at least for me: finding just the right resource at just the right moment to level up my game and demystify whatever target skill previously had me scratching my head, or succumbing to the fetal position. As Tim Ferriss put it in Tribe of Mentors, the big things “are accomplished when you deconstruct them…and focus on each ‘moment of impact,’ one step at a time.” Enter the Cold E-mail Toolkit. Right item, right on time. Massive value. MASSIVE gratitude!!

Marketing copywriting requires a storytelling approach. Laura focuses on getting technical language to stand out and keep readers' attention in the technology, software, law and consulting industries. One of Laura's many strengths is her ability to write with a positive and helpful attitude. Any manager is fortunate to work with Laura like I have. - Rachel Garcia, marketing manager for infoedge

"There's huge ROI for email copy… unless you get it wrong. That's why we love Laura. She's had soooo much experience writing and testing emails that 'getting it wrong' just isn't an option for her. She's the obvious go-to for business emails (especially the cold variety)."

We developed a cold email system with a VA that runs itself. The main benefit is that even though I'm fully booked up, the system is still getting my business in-front of 7-10 new prospects a week. Should help prevent the boom bust cycle. Laura's a great teacher and very easy to work with because of her professionalism. She also put in the extra effort to help me get results, like when she personally rewrote my outreach email.

"Before I found Laura, I thought 2% conversion was just how cold emailing worked. I thought I had to spend hours finding hundreds of prospects just to maybe get a client or two in the end. Then when I implemented her system, I got a 33% response rate on THE FIRST DAY. I'm booking discovery calls left and right, my pipeline is full, and my system is almost automatic now. I didn't know cold emailing could work this well, or get me new clients this quickly. Thanks, Laura!"

"Laura's cold email coaching program is spectacular. In the very first month, my response rate went from 4% to 20% -- and I'm thrilled with the results. She breaks down every step of creating an effective business email: from the subject line to grabbing the recipient's attention and also how often to followup (something I've been way too shy about in the past!) All her advice is based on data she's collected from sending and testing thousands of emails. Working together over 3 months gives us time to finetune the best possible email approach, one that I will use for the rest of my career. And to wrap it off, Laura is lots of fun as a coach and always comes through when I have a question. If you want more clients, sign up for Laura's course!

Hi Laura. This is a great article. Clear, concise and inspirational. It outlines an achievable action plan that we can all learn from regardless of experience. Thanks!

Laura, thanks a lot for this great help. You restored my faith in cold emails because I'm also making a list these days and I want to pitch landing page and website content writing services to law firms. This post was so revealing that I expected some sort of booby trap in the end e.g. learn more through a paid course, but I guess it was the "course". Kudos to you for this. Keep rocking.

Love the detail in this. I've been sent a bunch of cold emails recently and only one of them was relevant enough for me to immediately want to book a call with them, and I did. Why did it work so well? It started with "what's in it for you (the reader)". They'd done their homework. Awesome posts Laura.

I sent out quite a few last month with little success; then I read your article and realized focusing on the numbers game was making my emails too impersonal. I reworked my original template this weekend and sent out 3 emails today --- and boom --- got one positive reply already and now we're setting up a call 😉

Laura Lopuch is THE expert and genius of cold emails. Seriously. She has a cold email toolkit that is packed with value. If you're planning on doing a lot of cold emailing it might be worth the investment ($99) and I'm pretty sure I got a 50% discount (don't quote me) on it when I signed up for her mailing list awhile back. HIGHLY recommended. www.lauralopuch.com/

As someone who loathed the idea of cold outreach - it is now my biggest lead source. I took a workshop by Laura Lopuch and she gave me a framework and confidence in cold emailing. Last week I made over $1,000 from one cold email client. It's still a bit uncomfortable but the results are hard to ignore now.

This is gold, Laura. Now I feel more comfortable with sending cold emails. Thank you so much!

Quickly sharing a win. An email landed in my inbox that I knew could be written better. The sender knew it too. I sent a cold email along the lines of Laura Lopuch's advice. Not only did I get a response within 20 minutes, I got a call within an hour of that response and an invitation to their office to hammer out some email copy for an Oct. 1st launch!

Laura Lopuch is a cold emailing superstar! she helped me nail the whole process, from initial outreach to followups.

Freelance Copywriters: do you struggle to fill your sales pipeline or drum up new business each month? I want to share these two posts by Laura Lopuch with you. copyhackers.com/2017/09/c... www.lauralopuch.com/.../5... Read these two blog posts, and you'll learn enough to fill your sales pipeline through cold email outreach. It's completely spelled out for you. For free. I'm kind of amazed at how much value Laura packed into each of these. They're prime examples of "beacon content" and we can learn a lot from them. Not only to utilize and grow our writing biz, but also keep as an example of quality, informative content. Something to strive for when we write our own blogs or for clients. I know that I've struggled a lot at "keeping the hopper full" with new business. As business owners, we need to secure actionable, consistent ways to prospect. Or else we fall victim to saying "yes please" to every project offered to us (usually at a rate lower than we'd like). There's nothing better than having the ability to say "No thanks" and mean it. Because you have plenty of options and new business coming in. Laura also did a segment on Tutorial Tuesday's with CopHackers about this topic. Here is the link: copyhackers.com/how-to-wr... I probably sound like I'm cheerleading for Laura at this point lol (maybe I am, so what?) But honestly, these content pieces are too good not to share. And we can benefit from implementing this stuff right away. I know I'll be putting them to use soon! Cheers.

Golden knowledge. Just used your template with a few changes and have gotten 25% response rate on average so far. Thanks Laura. You're awesome for sharing this!

Brilliant piece, Laura. Thanks much. Didn't at all occur to me to reach out to prospectives through email. Will be giving it a hard go.

Hey Laura, Not sure if you respond to replies, but please don't feel the need to. I watched your "Tutorial Tuesdays" episode on cold emails and thought it was great. So I subscribed to your email list. It's also pretty rad he says while dating himself). Just wanted to drop you a line to thank you for emails like this. What a great reminder of why I'm doing this. Happy all things Stars and Stripes day, Simon

Just wanted to let you know I enjoy receiving your emails. It's nice to see someone being human in my inbox once in awhile.

“I got a 33% response rate on the first day. I’m booking discovery calls left and right, my pipeline is full, and my system is almost automatic now. I didn’t know cold emailing could work this well, or get me new clients this quickly.”

“I’m very grateful for her help! Laura is a solid copywriter, who assisted with several major projects and launches.”

“Laura’s the obvious go-to for business emails (especially the cold variety). There’s huge ROI for email copy… unless you get it wrong. That’s why we love Laura. She’s had soooo much experience writing and testing emails that ‘getting it wrong’ just isn’t an option for her.”