“Lauren and I met through our mutual friend. And I can tell you that from, like, the very first day we met, she was already looking for ways to add value to my business. You know, I knew she was good at content writing. I just didn't know she was, like, that good. So I started working with Lauren a little over a year after we met, actually, and she asked me a lot of really interesting, difficult, but productive questions that helped me get a really good idea of my brand voice and my authentic self. And I feel like if, you know, I hadn't had her come in and do that, I probably would have, you know, done something along the lines of, like, writing out my thoughts around how I write and topics that I'm interested in, and it would have felt a lot less authentic. So it's really helpful to have her perspective. And just the way that she asked those questions really made me think hard about who I am, what I care about, and how I express myself. And she was really able to translate that well into a set of themes and kind of guidelines for how I can write content, which was incredibly valuable because, like I said, I don't think I could have done this by myself. I just would have imparted too much of my own bias into it. So having her, you know, there not just to bounce ideas off of, but also, like, probing me with questions, I think was, you know, really fruitful. And, you know, I'm looking forward to taking, you know, her brand voice guide that she created for me and using it to write some awesome content. Content. You know, I know already that a lot of these stories need to be told now. I know how to tell them, which I think was really the missing piece all along.”