From our first conversation, it was obvious Lauren wasn’t interested in surface-level brand positioning. She asked deeper questions about my values, what motivates me and how I view the world. It felt less like a brand exercise and more like someone helping me reconnect the dots between everything I’ve done and how I hope to instill those insights into the vision of my own company. She delivered a beautiful, strategic document that broke down my unique positioning, mapped out strategic content pillars, and gave me a detailed tone and voice guide I actually use. She included example post frameworks, brand vocabulary, ideal audience profiles, and even recommendations for weekly content rhythms. It articulated what I’ve always felt but had struggled to organize into a coherent framework. Lauren helped me understand that I’m not just a consultant; I’m a builder of systems that serve people, especially those often excluded from traditional finance and tech spaces. I’ve been able to leverage these insights for so many platforms, saving me hours of work in writing content, and even helping me making decisions about my own business with more clarity and confidence. If you're building something and want your brand to reflect the full depth of your vision, Lauren is the person you want in your corner. -Lisa Autz CEO & Founder Autz & Associates autzandassociates.com