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Iva Krasteva's avatar

Still in the process of completing the course but I love that it fills knowledge gaps on my part, puts things into perspective, and the practical parts are 🔥 Great work!

- Iva Krasteva
Nadia Mojahed ‘Crazy is the most true thing’'s avatar

@lazarinastoy is the reference on the merge of SEO and Data science. Her @Brightonseo speech about creating topic models, finding links with machine learning is extremely useful! Well done Lazarina!!

- Nadia Mojahed ‘Crazy is the most true thing’ • @SeoTransformer
Caitlin Hathaway's avatar

completed weekly innovation time exploring ✨Machine Learning ✨ solutions made easy by the incredible @lazarinastoy @MLforSEO I followed Lazarina's Text Classification template to instantly label categories across multiple URLs for a project, saving hours of time. Guide below!

- Caitlin Hathaway • @CaitlinTheSEO
Emina Demiri's avatar

I recently took the Introduction to Machine Learning Course by Lazarina Stoy and I have to say I’m super pleased with it. I’d give it a full 5/5. What I really liked is that the course has something for everyone. If you’re just starting out, the way the theory is explained makes it really easy to follow and you get plenty of resources to apply learnings straight away If you’re more experienced, there are plenty of opportunities to dig deeper and explore more advanced use cases, plus lots of ready-made code and examples you can adapt. I even integrated some of the resources directly into my own projects, which was a huge time-saver. ML can be a dense and complicated subject, but Lazarina explains everything in a way that feels engaging and accessible. Not overwhelming but also not watered down. She is great at breaking things down clearly, which makes the subject far less intimidating. The learning materials are really well thought out and cater to different learner styles. There are clear slides and transcript if you like to take things in step by step, videos if you prefer to watch and listen, and labs/notebooks if you’re more hands-on and like to learn by doing. I found the mix super helpful. I could watch a video (and it was understandable even at 1.5 speed!), then jump straight into the code to apply it myself, and still have the slides as a quick reference later. Plus, the Slack community is a nice bonus for bouncing around ideas with others, and the newsletter helps keep the learning going even after the course. All in all, it’s been a brilliant experience. I’d definitely recommend it to anyone in SEO who wants to level up with ML, whether you’re a beginner or already working in the field.

- Emina Demiri • Head of Digital Marketing
Iva Krasteva's avatar

Still in the process of completing the course but I love that it fills knowledge gaps on my part, puts things into perspective, and the practical parts are 🔥 Great work!

- Iva Krasteva
Nadia Mojahed ‘Crazy is the most true thing’'s avatar

@lazarinastoy is the reference on the merge of SEO and Data science. Her @Brightonseo speech about creating topic models, finding links with machine learning is extremely useful! Well done Lazarina!!

- Nadia Mojahed ‘Crazy is the most true thing’ • @SeoTransformer
Caitlin Hathaway's avatar

completed weekly innovation time exploring ✨Machine Learning ✨ solutions made easy by the incredible @lazarinastoy @MLforSEO I followed Lazarina's Text Classification template to instantly label categories across multiple URLs for a project, saving hours of time. Guide below!

- Caitlin Hathaway • @CaitlinTheSEO
Emina Demiri's avatar

I recently took the Introduction to Machine Learning Course by Lazarina Stoy and I have to say I’m super pleased with it. I’d give it a full 5/5. What I really liked is that the course has something for everyone. If you’re just starting out, the way the theory is explained makes it really easy to follow and you get plenty of resources to apply learnings straight away If you’re more experienced, there are plenty of opportunities to dig deeper and explore more advanced use cases, plus lots of ready-made code and examples you can adapt. I even integrated some of the resources directly into my own projects, which was a huge time-saver. ML can be a dense and complicated subject, but Lazarina explains everything in a way that feels engaging and accessible. Not overwhelming but also not watered down. She is great at breaking things down clearly, which makes the subject far less intimidating. The learning materials are really well thought out and cater to different learner styles. There are clear slides and transcript if you like to take things in step by step, videos if you prefer to watch and listen, and labs/notebooks if you’re more hands-on and like to learn by doing. I found the mix super helpful. I could watch a video (and it was understandable even at 1.5 speed!), then jump straight into the code to apply it myself, and still have the slides as a quick reference later. Plus, the Slack community is a nice bonus for bouncing around ideas with others, and the newsletter helps keep the learning going even after the course. All in all, it’s been a brilliant experience. I’d definitely recommend it to anyone in SEO who wants to level up with ML, whether you’re a beginner or already working in the field.

- Emina Demiri • Head of Digital Marketing
Emina Demiri avatar
Emina Demiri
Head of Digital Marketing
Rated 5 out of 5

A brilliant experience

I recently took the Introduction to Machine Learning Course by Lazarina Stoy and I have to say I’m super pleased with it. I’d give it a full 5/5. What I really liked is that the course has something for everyone. If you’re just starting out, the way the theory is explained makes it really easy to follow and you get plenty of resources to apply learnings straight away If you’re more experienced, there are plenty of opportunities to dig deeper and explore more advanced use cases, plus lots of ready-made code and examples you can adapt. I even integrated some of the resources directly into my own projects, which was a huge time-saver. ML can be a dense and complicated subject, but Lazarina explains everything in a way that feels engaging and accessible. Not overwhelming but also not watered down. She is great at breaking things down clearly, which makes the subject far less intimidating. The learning materials are really well thought out and cater to different learner styles. There are clear slides and transcript if you like to take things in step by step, videos if you prefer to watch and listen, and labs/notebooks if you’re more hands-on and like to learn by doing. I found the mix super helpful. I could watch a video (and it was understandable even at 1.5 speed!), then jump straight into the code to apply it myself, and still have the slides as a quick reference later. Plus, the Slack community is a nice bonus for bouncing around ideas with others, and the newsletter helps keep the learning going even after the course. All in all, it’s been a brilliant experience. I’d definitely recommend it to anyone in SEO who wants to level up with ML, whether you’re a beginner or already working in the field.
Vinnie Wong avatar
Vinnie Wong
Rated 5 out of 5

Crazy amounts of value

One of the best courses I’ve bought and is helping me stay relevant as an SEO. There’s crazy amounts of value, and Lazarina shares a ton of info. Many of the templates are free, so it’s a mostly hands-off process to get started. Really cool way to rethink keyword research and SEO strategy, especially in this time when machine learning is so prevalent in our industry.
Sarah Carvalho avatar
Sarah Carvalho
linkedin
After a little while, I've finally wrapped up the Semantic AI/ML-Enabled Keyword Research Course created by Lazarina Stoy, and as an SEO Content Strategist, I couldn't be happier! The course was well-structured, engaging and provided many valuable insights. It covered the concept and application of semantic keyword research, query expansion, and SERP feature analysis. The clear explanations and real-world examples made everything so much easier to understand. Lazarina was not only incredibly knowledgeable but also approachable, which really helped me understand the concepts and hands-on exercises. I loved gaining this fresh perspective on keyword research. I would definitely recommend this course to beginners in SEO! ✨
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Sarah Carvalho avatar
Sarah Carvalho
wordpress
Rated 5 out of 5
A fantastic course that equips you with all the tools to become a ‘trendsetter’ when developing your SEO strategies. Lazarina is, as always, extremely knowledgeable and provides clear explanations for complex concepts. Definitely a great course if you are looking for the next steps in your projects and keyword research.

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Giada La Vite avatar
Giada La Vite
linkedin
Just completed the Introduction to Machine Learning for SEO course taught by the brilliant Lazarina Stoy! What drew me to the course was the opportunity to explore how machine learning can help uncover deeper insights in SEO, while also gaining a better understanding of the fundamentals behind it. It was fascinating to see practical applications of ML in the SEO space - from classification using the Google Natural Language API to fuzzy matching for redirect mapping. Grateful for the opportunity to keep learning and developing new skills! 💡
Introduction to Machine Learning for SEO overview and completion bar.
Britney Muller avatar
Britney Muller
@BritneyMuller
twitter
Huge fan of Lazarina's AI/ML content! It's so so well researched, written, and accessible:
Iva Krasteva avatar
Iva Krasteva
Rated 5 out of 5
Still in the process of completing the course but I love that it fills knowledge gaps on my part, puts things into perspective, and the practical parts are 🔥 Great work!
Caitlin Hathaway avatar
Caitlin Hathaway
@CaitlinTheSEO
twitter
completed weekly innovation time exploring ✨Machine Learning ✨ solutions made easy by the incredible @lazarinastoy @MLforSEO I followed Lazarina's Text Classification template to instantly label categories across multiple URLs for a project, saving hours of time. Guide below!
Roxana Stingu avatar
Roxana Stingu
@RoxanaStingu
twitter
How good is @lazarinastoy at bringing relatable context to ML? There’s a full room of SEOs here who will be playing with ML on Monday thanks to her. #BrightonSEO
Lidia Infante avatar
Lidia Infante
twitter
I adore @lazarinastoy's communication style 💙 She is the biggest nerd among us, but she'll take you from 0 to hero on any technical topic and make it sound easy and exciting. This time, learn about fuzzy matching! lazarinastoy.com/ultimate...
Nadia Mojahed ‘Crazy is the most true thing’ avatar
Nadia Mojahed ‘Crazy is the most true thing’
twitter
@lazarinastoy is the reference on the merge of SEO and Data science. Her @Brightonseo speech about creating topic models, finding links with machine learning is extremely useful! Well done Lazarina!!
Greta Koivikko avatar
Greta Koivikko
twitter
For the first time in my life, machine learning is starting to make sense 🤯 The brilliant @lazarinastoy got a room full of SEOs excited about ML 🔥
Caitlin Hathaway avatar
Caitlin Hathaway
twitter
@lazarinastoy my daily 10 minute machine learning habit starts today 😂🔥 absolutely incredible talk on machine learning for beginners! #WTSFest