Nozzle | Testimonials - read what our customers have to say

Destiny Troullos

Retention & Engagement Manager

Our goal was to find out if there were any differences in subscriber retention rates for customers coming in with Promotion A vs Promotion B. We were testing new strategies and on the surface the numbers were looking great but we wanted to be able to dig in a bit deeper and understand long term trends. The team at Nozzle went above and beyond, providing us with extra support and creating custom dashboards to help us get the answers we were looking for. Turns out, the 3 month retention rates of specific subscriber cohorts were lower than expected and we were able to pivot thanks to this finding. Being able to analyze how promotions impacted customer cohort behavior and LTV was a game changer for us, helping us to make better business decisions. Nozzle was instrumental in helping us come to these conclusions!

Jun 24, 2024

James Scarmozzino

President, The Wellness Digital

I love Nozzle and have recommended it to many companies. The analytics Nozzle provides is more in depth than what's found inside of Amazon as well as other tools that I have seen. Get this software if you want game changing analytics for your Amazon business

Feb 1, 2023

Achal Patel

Founder, Cabinet Health

Nozzle has helped us understand our customer lifetime value and our customers' repeat purchase journeys across our product range. This has allowed us to calculate an accurate breakeven ACoS, re-allocate advertising and SEO budgets and run Amazon PPC campaigns more aggressively knowing we can outspend competitors and gain market share whilst still being profitable.

Jan 30, 2023

JP Ermitanio

When was the last time you audited your merchandising strategy on Amazon? It's no secret that the marketplace is becoming competitive. Larger brands are pouring more resources into Amazon and smaller brands continue to pile on. Competitors within this particular niche doubled and the number of SKUs multiplied by 5x. With this dynamic, it's easy for SKUs with lower sell thru and new product launches to get buried down in search results. We consolidated this brand's listings from 17 down to 6 parent ASINs for a better customer experience and so far the results look great. Steps we took to execute this strategy: 1. North Star: Will this improve customer experience? 2. Analyzed "Purchased Product" report to track customer browsing behavior. 3. Analyzed Nozzle's purchase analysis report to group similar ASIN and create virtual bundles 4. Consolidated slowly. We made 3 consolidations in total: first starting with listings that had slower sell thru and eventually made our way to cash cows 5. Next steps: Build out landing pages to cross-sell ASINs and drive video traffic toward landing pages So far we're seeing a 15% overall sales lift from the consolidation, increased category rankings, and most importantly an increase in net profit margin. #amazon #amazonadvertising

Nov 11, 2022

Brian Martinez

VP of Client Services, Channel Key

We wouldn't be able to come up with this information without the help of Nozzle

Aug 18, 2022

Video transcript: Hello. My name is Brian Martinez. I'm the vice President of client services at Channel key. Channel key is a full service channel management agency that focuses on helping brands and manufacturers operate on the Amazon and Walmart platforms. We do everything from overall strategy to approaching the category that they're in or the product that they're competing against to listing creation to add strategy creation to add execution through Pvc and Dsp. So we're looking at all areas of customers businesses and ways that we can find advantages, find efficiencies, and that's really kind of where Nozzle came into play. So we were looking for a solution that could help us understand the long term value that we would get out of the efforts that we have for brands. We work with brands who serve or who operate in the replenish area, you know, pet treats and things of that nature where the customer is not necessarily coming and buying from you just one time. Like they would for maybe headphones or a camera. They're coming back and buying from you on a regular basis. So understanding your Lt data and how that is impacting your overall strategy and how effective your strategy is and really how often they're coming back when they're coming back has been something that we've been looking to identify and really that's where nozzle has come up. So Nozzle has provided us with those insights. We can understand when a customer or what percentage of customers come back and purchase from us two times three times four times five plus times. So as we're looking at our efficiency from an advertising campaign. We're not just looking at that initial purchase anymore. We're looking at really how many times those customers are coming back. On average, how much are they purchasing from us and then extra out the Lt of that campaign with that data. It's also been helpful and understanding us, understanding what the profit per customer is when we're acquiring them. What our cost to acquire the customer is. And one thing that we've used as well is the timing of when they're coming back and buying from us again. So with that, we've been able to do a couple different strategies. One of the strategies that we were able to implement or use nozzle for to help us understand our strategies is really retargeting based on a purchases campaign through sponsor display. So we know on average for one of our brands, the best time for them to come back and purchase from us again is forty days after that initial purchase. So we're able to re target them if they haven't purchased by day forty. So, you know, looking at day forty five, if they haven't purchased again, going ahead and giving them a nudge with an ads. So that way, we're getting back front of mind and maybe they just haven't realized it and they haven't thought of going in place an order. But once they see our ad, they come back and they buy again. Another thing that we've done is we've been able to extrapolate out a strategy where we're going after top of search placements. So it's top placements when you look at it at face value, you know, your Roi let's say around a one. So when you're spending a dollar to get a dollar back, you may not be happy with that efficiency in that performance. But knowing how many people come back and buy from us a second time then a third time than a fourth time has allowed us to then say, okay. If we drove a hundred new to bring consumers, what does that look like six months from now? What does that look like nine months from now? And what does that look like a year from now. So Nozzle has been great and giving us those insights in that data, and we wouldn't really be able to come up this with this information in these analysis without the help of nozzle.

Yehuda

Co-founder, Rosso Caffe

They've helped us have really deep, quality insights into our customers' behavior

Aug 15, 2022

Anonymous founder

We sell a $20 product, CPCs are getting ridiculous, its crazy out there and to be top of search we just can't breakeven on the first purchase, its uneconomical. We have to think about LTV.

Jul 18, 2022

Gavin Bloem

Founder, Nature Provides

The results we've seen have been nothing short of amazing

Jul 6, 2022

Tejesh Adavi

Sales Director, Nutravita

As any business that engages with the Amazon marketplace knows, data provided by Amazon is quite limited, therefore it is crucial to ensure you are extracting as much useful analysis as possible. Nozzle have been able to extract useful insights to address hard-to-answer questions (e.g. LTV of Amazon customers), that other providers/agencies could not. Plus it doesn’t hurt they are a great bunch of people to work with.

Feb 27, 2022

Steve Bolton

CEO and Co-Founder, Buddy and Lola

We have been well and truly blown away by Nozzle’s tool. As DTC experts we didn’t realize we could get that level of customer insight on Amazon. The data they give us is game-changing for our business and is allowing us to take Buddy & Lola to the next level!

Dec 1, 2021

Juan Giraldo

Founder, Waku

Nozzle has allowed us to identify whether our "gateway" products were generating sales of the full product further down the line. By identifying our customer acquisition costs and customer lifetime value across all products, we now have the information we need to make decisions about our business much earlier than would otherwise be the case including allocating ad budgets to the right ASINs at the right time.

Nov 1, 2021

Raul Del Cid

CEO & Founder, Runtime

As a performance nutrition business, Amazon is a key channel for us and we needed someone with the technology and expertise to help us navigate and win. We have shifted our focus from sales growth to profitability and the nozzle team has smashed our targets every time. Their flexibility and know-how have helped us grow.

Oct 25, 2021

Brett Bohannon

VP Amazon, Power Digital Marketing

Nozzle's tool was an invaluable resource in helping me win new business. It saved me loads of time and provided a level of granularity not found anywhere else. The beautiful design is the icing on the cake!

Oct 25, 2021

Mohamed Jajbha

CEO, AMS

Not only did my return on investment increase significantly but I saved a bunch of time and learnt best practices in the process. I highly recommend Nozzle.

Oct 25, 2021

Jess Doulton

eCommerce Manager, Universal McCann

Nozzle's tool gave us a quick and detailed view of our brand's activity. We were delighted that it showed us that we were not wasting much spend but did uncover revenue opportunities through product targeting and harvesting non-converting search terms.

Oct 25, 2021

Our growing wall of love