“Ryan. I'm Ryan Arnold. I'm the president of DeSoto and State Communications. We are an independent PR firm in Chicago. We've used Presley exclusively for media outreach for all but two of our 12 years in business, and they were a rough two years. It seems to be that Presley was created by journalists and the people whose job it is to pitch journalists because it's intuitive and it makes everything we need to do to have a journalist say yes to carry our stories. It makes it possible for a small team or a solo practitioner to pitch media every day and with good results. With respect to the database, again, journalists and media outreach people seem to have built it. Everything that we need to organize a database that stretches into the thousands. We can find who we're looking for quickly. We can create groups and tags that are unique to us and to our clients and really just help us pitch great stories every day. If you are thinking about Presley, I'm telling you, at our company, we would forego something else before we even thought about not having Presley. It is absolutely a tool that needs to be in the arsenal of any public relations firm who wants to just be that much better than the next one when you're pitching stories.”