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Michel Prive's avatar

Drew Williams allowed my firm to help our clients progress faster by creating sharp, easily implementable sales playbooks. Drew is fun to work with, and constantly raises the value for the clients.

- Michel Prive • Founder
Duane Reiff's avatar

When I submitted my playbook, the executive coach who was also working with the client said it was the best, most professional, and had the most strategic detail of any sales playbook that had ever seen.

- Duane Reiff • President
Joe English's avatar

Drew at Sales Playbook Builder has been a great partner to work with. Through our Sales Xceleration partnership, we've delivered numerous sales playbooks to clients through a collaborative effort which created efficiency for us and a nice end result deliverable to clients.

- Joe English • Partner
Joe Muskus's avatar

Drew has the playbook process down pat. He's great at explaining the process and making it stress free. The Sales Playbook is a must have and it is part of my offering with every client going forward. Now with having it AI enabled it's a game changer. I highly recommend Drew at Sales Playbook Builder!

- Joe Muskus • Owner/Fractional CRO
David Francis Buonfiglio's avatar

These playbooks have changed the game for me. They're amazing documents for companies so that institutional knowledge doesn't just live inside employees' heads. And the folks at SalesPlaybookBuilder.com are great to work with. I highly recommend this resource.

- David Francis Buonfiglio • President
Bishop Beall's avatar

Drew & Sales Playbook Builder has become one of the most powerful weapons in my arsenal of resources that I bring to my clients. Drew is the master of simplifying the complex process of creating a custom sales playbook that goes well beyond traditional playbooks I have seen over the past decades. Based on all of the favorable client feedback, Drew & Sales Playbook Builder get 5 Stars and Two Thumbs Up!

- Bishop Beall • Fractional CRO & Trusted Advisor
Tom Daly's avatar

I finally finished up my Custom Playbook for my Florida construction company. The editing process was painful (due to the client's many delays in edits), but the Sales Playbook folks never complained and cheerfully executed to the end, and the result was stellar. Once they decide to bring it to life with AI, they will be in an excellent growth position. You all are one of my absolutely favorite partners! --Tom

- Tom Daly • Sales Growth Architect
Eduardo Parodi's avatar

Drew and Sales Book Builder AI have significantly enhanced the organization, clarity, and scalability of my client’s sales management process. By streamlining business development and customizing sales materials with precision, it has allowed me to present a more tailored, compelling solution for my clients. As a result, I have observed stronger engagement and clarity on how to achieve measurable growth across their organizations and has become an indispensable tool for them in maintaining a professional, client-centered approach to driving profitable sales growth.

- Eduardo Parodi • Managing Director
Joan Brooks's avatar

Working with Drew and Sales Playbook Builder has been a great experience. It is great to know that I have a true partner rather than tackling the job of creating a playbook for my clients. Drew's guidance and responsiveness has helped to reduce the stress that I placed upon myself throughout the entire process. I constantly felt that I didn't have enough information. When he told me to just send what I had, that truly helped me to know I didn't have to have a comprehensive suite of information to get started. I highly recommend working with Drew & Sales Playbook Builder!

- Joan Brooks • Fractional VP of Sales
Susan Cashion's avatar

Working with Drew to build my clients sales playbook was a game-changer. A strong playbook isn't just a "nice to have" — it's a critical piece of the sales infrastructure that drives consistency, speeds up onboarding, and ensures the entire team is aligned and rowing in the same direction. Drew is an incredible listener who took the time to really understand the business and customized the playbook to fit the clients specific needs. His work provided a clear, repeatable process that not only helps new reps ramp up faster but also creates continuity and accountability across the team.

- Susan Cashion • VP of Sales
Vince DeYoung Vince DeYoung's avatar

Drew is awesome! I started working with Drew two years ago when I started a local fractional sales consultancy. Since, my company has progressed into a full business consulting firm focused on rapid growth and improvement across all pillars of an organization. As my clients grew in size and complexity, Drew's solutions mapped to our methodology and wider deliverables. The addition of an AI based sales assistant for our clients has yielded even more value. I would strongly recommend Drew and Sales Playbook builder as a key component of your business. --Vince DeYoung, Zafeiri Corporation

- Vince DeYoung Vince DeYoung • Senior Partner
Pete Essex's avatar

I highly recommend Sales Playbook Builder to any Fractional professional who wants to deliver greater value, create structure quickly, and help their clients scale. The playbook framework saves time and provides a polished, professional asset that immediately elevates client engagements. The biggest impact has been the ability to deliver real results faster. Since partnering with Sales Playbook Builder, I’ve completed three sales playbooks for customers — and each one has been a fantastic experience. The customers were able to immediately apply their playbooks to drive alignment, improve sales execution, and build repeatable, scalable sales processes. It’s made a measurable difference in client satisfaction, project success, and new business growth. What I appreciate most about Sales Playbook Builder is the combination of expertise, simplicity, and real-world focus. They make building a high-impact, customized sales playbook straightforward and achievable. The process is practical, clear, and designed for immediate results — not just theory.

- Pete Essex • Fractional VP of Sales
Michel Prive's avatar

Drew Williams allowed my firm to help our clients progress faster by creating sharp, easily implementable sales playbooks. Drew is fun to work with, and constantly raises the value for the clients.

- Michel Prive • Founder
Duane Reiff's avatar

When I submitted my playbook, the executive coach who was also working with the client said it was the best, most professional, and had the most strategic detail of any sales playbook that had ever seen.

- Duane Reiff • President
Joe English's avatar

Drew at Sales Playbook Builder has been a great partner to work with. Through our Sales Xceleration partnership, we've delivered numerous sales playbooks to clients through a collaborative effort which created efficiency for us and a nice end result deliverable to clients.

- Joe English • Partner
Joe Muskus's avatar

Drew has the playbook process down pat. He's great at explaining the process and making it stress free. The Sales Playbook is a must have and it is part of my offering with every client going forward. Now with having it AI enabled it's a game changer. I highly recommend Drew at Sales Playbook Builder!

- Joe Muskus • Owner/Fractional CRO
David Francis Buonfiglio's avatar

These playbooks have changed the game for me. They're amazing documents for companies so that institutional knowledge doesn't just live inside employees' heads. And the folks at SalesPlaybookBuilder.com are great to work with. I highly recommend this resource.

- David Francis Buonfiglio • President
Bishop Beall's avatar

Drew & Sales Playbook Builder has become one of the most powerful weapons in my arsenal of resources that I bring to my clients. Drew is the master of simplifying the complex process of creating a custom sales playbook that goes well beyond traditional playbooks I have seen over the past decades. Based on all of the favorable client feedback, Drew & Sales Playbook Builder get 5 Stars and Two Thumbs Up!

- Bishop Beall • Fractional CRO & Trusted Advisor
Tom Daly's avatar

I finally finished up my Custom Playbook for my Florida construction company. The editing process was painful (due to the client's many delays in edits), but the Sales Playbook folks never complained and cheerfully executed to the end, and the result was stellar. Once they decide to bring it to life with AI, they will be in an excellent growth position. You all are one of my absolutely favorite partners! --Tom

- Tom Daly • Sales Growth Architect
Eduardo Parodi's avatar

Drew and Sales Book Builder AI have significantly enhanced the organization, clarity, and scalability of my client’s sales management process. By streamlining business development and customizing sales materials with precision, it has allowed me to present a more tailored, compelling solution for my clients. As a result, I have observed stronger engagement and clarity on how to achieve measurable growth across their organizations and has become an indispensable tool for them in maintaining a professional, client-centered approach to driving profitable sales growth.

- Eduardo Parodi • Managing Director
Joan Brooks's avatar

Working with Drew and Sales Playbook Builder has been a great experience. It is great to know that I have a true partner rather than tackling the job of creating a playbook for my clients. Drew's guidance and responsiveness has helped to reduce the stress that I placed upon myself throughout the entire process. I constantly felt that I didn't have enough information. When he told me to just send what I had, that truly helped me to know I didn't have to have a comprehensive suite of information to get started. I highly recommend working with Drew & Sales Playbook Builder!

- Joan Brooks • Fractional VP of Sales
Susan Cashion's avatar

Working with Drew to build my clients sales playbook was a game-changer. A strong playbook isn't just a "nice to have" — it's a critical piece of the sales infrastructure that drives consistency, speeds up onboarding, and ensures the entire team is aligned and rowing in the same direction. Drew is an incredible listener who took the time to really understand the business and customized the playbook to fit the clients specific needs. His work provided a clear, repeatable process that not only helps new reps ramp up faster but also creates continuity and accountability across the team.

- Susan Cashion • VP of Sales
Vince DeYoung Vince DeYoung's avatar

Drew is awesome! I started working with Drew two years ago when I started a local fractional sales consultancy. Since, my company has progressed into a full business consulting firm focused on rapid growth and improvement across all pillars of an organization. As my clients grew in size and complexity, Drew's solutions mapped to our methodology and wider deliverables. The addition of an AI based sales assistant for our clients has yielded even more value. I would strongly recommend Drew and Sales Playbook builder as a key component of your business. --Vince DeYoung, Zafeiri Corporation

- Vince DeYoung Vince DeYoung • Senior Partner
Pete Essex's avatar

I highly recommend Sales Playbook Builder to any Fractional professional who wants to deliver greater value, create structure quickly, and help their clients scale. The playbook framework saves time and provides a polished, professional asset that immediately elevates client engagements. The biggest impact has been the ability to deliver real results faster. Since partnering with Sales Playbook Builder, I’ve completed three sales playbooks for customers — and each one has been a fantastic experience. The customers were able to immediately apply their playbooks to drive alignment, improve sales execution, and build repeatable, scalable sales processes. It’s made a measurable difference in client satisfaction, project success, and new business growth. What I appreciate most about Sales Playbook Builder is the combination of expertise, simplicity, and real-world focus. They make building a high-impact, customized sales playbook straightforward and achievable. The process is practical, clear, and designed for immediate results — not just theory.

- Pete Essex • Fractional VP of Sales