“I've been working in the advertising and marketing industries for over 20 years now, and so often when I'm working on adverts, I wait for an idea to strike. I feel like it should be a bolt of lightning just out of the blue, when in actual fact, it's quite a logical process that you can go through. And the bonus about this course is that Shlomo has done all the hard work for you. It feels as though he must have trawled through thousands and thousands of adverts to come up with a formula. So when you're doing this course, it feels as though you're just unlocking idea after idea after idea, and soon the creative ideas just start flowing. It's amazing, and I would highly, highly recommend it to anybody creating adverts.”