Wall of Love

One of the best emails in my inbox this week. And I religiously read so...many...newsletters (kinda my job).

You are a rockstar. You have a way of making complex things sound so clear. You are the best. It's so amazing working with you.

Crystal and I worked together on Peloton's SEO (big success, I vouch for all her hard work there!). [She's] among my favorite former coworkers, and I'm genuinely excited to connect you.

“I have never worked with a more knowledgeable SEO expert, and you are making life so much easier on the Google Ads front, so thank you!! All your work is incredible and so insightful!”

Crystal is a true SEO pro. Her support in helping my team was tremendous as she was able to run with strategy development providing a comprehensive plan in a short period of time. Excited to continue to work with her in the future!

It was an immense joy to get to write a guide for Crystal Ortiz on How to Launch a Product for Health and Wellness brands. Not only was Crystal an absolute dreaaaam to work with, but it feels great to see it live and ready for reading!

Oh my god... Holy smokes. It's so cool to see ideas just sort of put together in a way that makes sense because I feel like there’s so much swirling in my head, and I have such a hard time breaking it all down. So this is fantastic. I’m really just like, blown away.

Crystal's kindness, attention to detail and overall abilities are second to none. While working with her on a large project over 12 months, I was able to see her diligence and aptitude to all things SEO and how it relates to the larger digital strategies she incorporated into the work we produced. With her knowledge, she was able to set the foundation for growth for a fortune 500 company and provide all the necessary assets and direction to take them to the next level. Not only, she's a pleasure to work with, is prompt and can navigate all forms of situations - from crisis management to delivery of stellar results and everything in between! Thank you, Crystal!

Before working with Crystal, SEO was something we knew mattered at our agency, but didn't have someone who could own it end to end, someone who could think strategically about it and also get into the technical weeds when needed. The aha moment came watching how she worked with clients and built trust in a way that resulted in even more business for us. She doesn't wait for a bigger mandate. She builds the case for it through the work itself. With New Tradition, she started with a straightforward SEO audit and it grew into a 4-month project that provided the client with a strong foundation for their website relaunch. On the Peloton account, Crystal's involvement helped us scale a one-time SEO audit into a multi-year client engagement. She kept finding more ground to cover, and our partnership expanded into a global SEO scope, blogs, video optimization, technical work across markets. That's the kind of account you only keep long term if the work is actually landing. InvestBev showed a different side of her range. She built out the CRO strategy and messaging for their accelerator program from scratch, mapping the entire webinar to enrollment funnel and setting up the tracking to prove it out. That's not something you hand to someone who only thinks in keywords. Crystal's impact hasn't stayed contained to her own accounts either. She now leads our SEO and Web pod, and she was the first person on our team to earn her Claude AI certification, setting the pace for the rest of the team to follow. She leads the way she works with clients: quietly, by example, and by making people want to keep up with her. If you're considering hiring Crystal, know that you're getting someone who treats SEO as a growth lever, not a checklist. She finds the next opportunity before you ask for it, and she's been an incredible addition to our team.

One of the best emails in my inbox this week. And I religiously read so...many...newsletters (kinda my job).

You are a rockstar. You have a way of making complex things sound so clear. You are the best. It's so amazing working with you.

Crystal and I worked together on Peloton's SEO (big success, I vouch for all her hard work there!). [She's] among my favorite former coworkers, and I'm genuinely excited to connect you.

“I have never worked with a more knowledgeable SEO expert, and you are making life so much easier on the Google Ads front, so thank you!! All your work is incredible and so insightful!”

Crystal is a true SEO pro. Her support in helping my team was tremendous as she was able to run with strategy development providing a comprehensive plan in a short period of time. Excited to continue to work with her in the future!

It was an immense joy to get to write a guide for Crystal Ortiz on How to Launch a Product for Health and Wellness brands. Not only was Crystal an absolute dreaaaam to work with, but it feels great to see it live and ready for reading!

Oh my god... Holy smokes. It's so cool to see ideas just sort of put together in a way that makes sense because I feel like there’s so much swirling in my head, and I have such a hard time breaking it all down. So this is fantastic. I’m really just like, blown away.

Crystal's kindness, attention to detail and overall abilities are second to none. While working with her on a large project over 12 months, I was able to see her diligence and aptitude to all things SEO and how it relates to the larger digital strategies she incorporated into the work we produced. With her knowledge, she was able to set the foundation for growth for a fortune 500 company and provide all the necessary assets and direction to take them to the next level. Not only, she's a pleasure to work with, is prompt and can navigate all forms of situations - from crisis management to delivery of stellar results and everything in between! Thank you, Crystal!

Before working with Crystal, SEO was something we knew mattered at our agency, but didn't have someone who could own it end to end, someone who could think strategically about it and also get into the technical weeds when needed. The aha moment came watching how she worked with clients and built trust in a way that resulted in even more business for us. She doesn't wait for a bigger mandate. She builds the case for it through the work itself. With New Tradition, she started with a straightforward SEO audit and it grew into a 4-month project that provided the client with a strong foundation for their website relaunch. On the Peloton account, Crystal's involvement helped us scale a one-time SEO audit into a multi-year client engagement. She kept finding more ground to cover, and our partnership expanded into a global SEO scope, blogs, video optimization, technical work across markets. That's the kind of account you only keep long term if the work is actually landing. InvestBev showed a different side of her range. She built out the CRO strategy and messaging for their accelerator program from scratch, mapping the entire webinar to enrollment funnel and setting up the tracking to prove it out. That's not something you hand to someone who only thinks in keywords. Crystal's impact hasn't stayed contained to her own accounts either. She now leads our SEO and Web pod, and she was the first person on our team to earn her Claude AI certification, setting the pace for the rest of the team to follow. She leads the way she works with clients: quietly, by example, and by making people want to keep up with her. If you're considering hiring Crystal, know that you're getting someone who treats SEO as a growth lever, not a checklist. She finds the next opportunity before you ask for it, and she's been an incredible addition to our team.