I switched my squishy subscription business, DoughLab, from Shopify to Subbly and honestly I wish I'd started here. In about a week I went from nothing to a live store: three subscription tiers, gift vouchers, gift wrapping add-ons, and a fully animated website Subbly's AI built from one brief. I'm a solo founder in Christchurch, NZ and I don't have a dev - I don't need one. The AI Web Builder even understood "make buttons squish like a squishy toy." Squish. Create. Repeat.