“I would choose 8020 as a strategy because it gives you permission to focus by using data in place of interpretations. Generally speaking, sales has a voice, product has a voice, marketing has a voice. But if you let the voice become more important than what the data says, you oftentimes are influenced by the loudest voice. I want the data to be the loudest voice within our strategy and planning compared to who told me what. I would choose it because it allows me to focus, permission to be different, and using the data to drive decisions.”