Wallet-Opening Words Reviews

Science packaged into super easy to digest PDF!

A good inclusive program that helps you develop your copywriting skills that are required for marketing, even though you are not a copywriter

Looking forward to making my vids with these wallet opening words!

Just started my youtube & wallet opening words has gotten my views!!!

One of the best books if not the best book on buyer psychology i have read in recent times. Katelyn knows her stuff and knows how to deliver it. Great Book! Highly recommended. On the fence? Don't be.

WOW has been really helpful

I clicked "buy" after I felt myself being pulled down the Wallet Opening Words sales funnel like a canoe into a whirlpool. I could sense persuasion wizardry at play, and I needed—at minimum—to know I wasn't missing out. I just finished reading the 26.5 chapters. While I didn't find any new principles I hadn't already noticed naturally across the millions of ads throughout my life, I feel sharper having these 26.5 frameworks at my fingertips. I'd recommend this to any copywriter who wants to move from just sensing what works to actually naming it—the kind of sharp that lets you stop guessing and start steering.

Amazing info, gets straight to the point, and easy to understand even if you're not a marketing expert. This book is a must read.

Amazing material!

Good product and guide

Wow is great. I bought to help me improve my copy on my website. First., I uploaded to Claude and said follow these principles. The results have been great so far.

Awesome worth every penny

Such a great breakdown of key concepts that helps you write your own copy instead of spending all your time RESEARCHING how to write your own copy. Great for new copywriters, content writers, social teams and business owners.

WOW is incredibly practical and easy to follow. It’s full of real-life examples and gets straight to the buyer psychology behind purchasing decisions. No fluff, just actionable insights that you can apply immediately. Definitely worth it.

I always open Katelyn's emails and I wanted to know how she gets me to do that. WOW is amazing it's helped me connect the dots and level up as a copy scientist. I can't wait to test out these strategies as I market WOMEN x AI.

I didn't expect it to be this good! Very actionable no fluff playbook. Learned a lot even though I already was in the copywriting world :)

One of the best consolidated forms of marketing speak. It hits the mark!

So good! I don't even know what else to say. I bought it on an upsell for one of Katelyn's other products and I'm blown away by how useful it's been already... really got me thinking and making easy changes to my copy (haven't even touched the AI bots yet but keen to check them out too). Total steal for the price.

Wallet Opening Words is full of wisdom without the hype. Study this and you won't be lost for ideas any time soon.

Already such a helpful tool and I am just hours after downloading it! Don't sweat this purchase, and don't sleep on it!

WOW, what can I say?! I was struggling with writing compelling, persuasive copy for my business, and here comes Katelyn and Phill with Wallet Opening Words that changes everything! These tips are so f***king easy to implement, and already generating more enquiries from my social posts. Best £96.42 I've spent in my business - ever!

I've used Katelyn's products before (the Why We Buy course) and got so much frickin' value out of that for positioning my new brand, I thought don't sleep on a course that will help me turn my product listing into a conversion machine. Can't wait to put this into action. Just get it - you'll thank yourself later! Cheers

Love how easy it is to go through the whole product. Yes, my brain is buzzing with ideas, jumping all over the place. So much so that I need a cup of tea to settle down.

It's great, well worth the price

jam packed with tons of helpful ideas

I choose this course because it stands out from the rest. Most copywriting advice sounds alike, and I want something that truly helps my writing get noticed. What I like most is how easy it is to follow. It never feels overwhelming or filled with unnecessary stuff. Everything is useful, like real advice from someone who genuinely knows their craft. The lessons are clear and practical, and I never feel lost. I can apply what I learn right away, which is honestly really refreshing.

Damn. This playbook is 98.79% better than I hoped. It's actionable. Immediately actionable. It's so good I haven't even closed the tab to open up my latest post and make it more WOW. Nope. Cover to cover in one sitting. They're not here to waste anyone's time. Each example is concise and illustrates the logic. The sources are a friggin master class in buyer psychology. And then there's a challenge to apply the lesson. Not a thousand designed pdfs to fill in so you feel like they really put a lot of effort into this beauty. Actionable challenges that a copywriter in any industry could use. Meaning you know what to do with what you just learned and yet you keep reading instead of heading down the rabbit hole or applying each new WOW to another piece of writing. If you're like me, this will be one of the few digital courses you actually finish and it'll show in your writing. Plus, I so appreciate not being interrupted with a pitch for the next product right in the middle of digesting this one. Amazing resource. This one is staying on my desktop forever.

I'd been following Katelyn for ages and when the opportunity to grab Wallet Opening Words at a discount I jumped on it! WOW is a game-changer for my business. So much value in this pack. Do yourself a favour and BUY THIS NOW!!

I bought WoW because I wanted to understand buyer psychology on a deeper level. I felt like this was the missing link for me. And honestly, I love, love, love this product. I wish I had this book 3 years ago! I cannot wait to apply what I learned and dive deeper into buyer psychology. Highly recommend. Thank you. 🩷

I bought this WoW because I wanted to learn more about buyer's psychology since I felt this was still a missing link for me. I love love love this product - everything is backed by science and also it showed me that I have been following many of those principles already intuitively but now I see why they work and how to include them even more consciously into writing copy. This program is worth every dollar and goes a lot deeper into writing copy that converts than many other programs that are a lot more expensive. And believe me, I have spent lots of money on copywriting programs. My mood was a bit low lately but WoW gave me an immediate 'feel better' effect and now I am excited to put into action everything I have learned here. And I wanna dive deeper into buyer's psychology. WoW is a great start! Love it!

If you want to unlock the secrets to becoming more than just an average copywriter in just 4 hours, WOW is the perfect shortcut. I DO love it because it's practical, backed by evidence, and the Bots are a fantastic tool for exploring many angles in minutes. Worth its weight in gold, and this time it’s true, not just told.

Best bang for your buck - absolutely no nonsense and immediately useful!

I read so many articles about power words. But this is still new and has some highly impactful words. Psychology is connected with words. You have to pick carefully. A jaw-must-dropoing course. Thanks for the book and the whole course.

I wish I hadn’t held off for as long as I did. First email out the door came back with almost 40% response rate 😳. Sales asked “what kind of “juju” did you work on that email?” I just smiled and winked! Thanks for such an easy, fun and effective tool.

I'm not a copywriter yet (learning) but I feel like I just got a head start. This impressed me while reading the whole thing today. What I love? These techniques are very actionable and damn simple, so it won’t be difficult to apply.

Looking to upskill my attention-seeking and money-grabbing game! The course is simple and easy to digest.

This is an easy-to-use resource from two of the best minds in marketing. I definitely recommend Wallet-Opening Words to other coaches and online service providers.

This playbook is a legitimate cheat code. It manages to take dense academic research on buyer behaviour and turn it into a visual, easy-to-read guide that you can actually use the same day. If you want to stop guessing what to write and start using proven psychological levers, this is a no-brainer.

Love how simple YET totally powerful these ideas are. Immediately applicable. I was writing an email promo sequence and landing page when I bought this product, and was able to apply at least 5 of the methods. And they worked. We launched a new community, and members joined after receiving a newsletter promoting it.

This is worth every cent and then some!! I have taken long copywriting courses, read books, and worked under experienced pros and none of that has taught me as much as this jam-packed manual. I can't wait to start putting these tips into practice. Thank you!!

I really like the idea of this book as it helps me as a media buyer understand the customers I am targeting better and know what drives action... I like how practical the techniques are, I don't have to feel lost or misuse the techniques.

Wallet opening words is true to its name. I have started implementing the recommendations and have started seeing modest growth in engagement with my copies. Can't wait to see what lies ahead.

I've been through TONs of copywriting courses. All making that big promise, "You'll become an expert copywriter" None of them lived up to it. Wallet opening words was eye opening. It's interesting how very subtle changes can make a HUGE different. It lived up to its promise. Thanks Kate and Phill

I first saw Katelyn on X. I subscribed to her newsletter and I expected to be sold. However her recent e-mail campaign for Wallet-Opening Words really stood out of the many other sales e-mails I am subscribed to (as someone that wants to up their copywriting skills) I learned a lot from the sales process and just opening the course and seeing how it is structured. I have skimmed the book and it seems like it delivers on its promise of concise actionable insights. I am happy with my purchase.

BEst Best Bes

Loved every framework offered in this book. the ref. helped me alot. i can see the difference in our conversation rates.

Liked it a lot because Katelyn did her absolute best to find all the research for us. I didn't need to put in the effort to read all those long articles of research papers because she did. I knew a lot of the stuff already because you got detail freaks in your Katelyn, but really, some things in the Magic section, like "Because" or "You earned it," were definitely new, plus many more, of course. Those types of things. Curious to check out Wallet-Closing Words now!

I am not sure what impresses me more - the "ready-to-use" knowledge, the science behind it or the engaiging way this guide is written. 🙂 It is funny, but I realized that instinctively I had already been using some of these methods without really knowing what's behinf them and why they work. WOW helped me see things from a new perspective, and I already started applying some of the insights in ads and landing pages. Can't wait for the launch and results, but more importantly, it made me feel excited about writting again. 🙂

WOW is entertaining, an easy read, and clear enough that I could rewrite copy and profiles easily. I got WOW because I want to get better at communicating to my customers in their own words, and not have my messaging fall flat or fail to hit the mark. I already understand a lot about what they want, but not how they want to see it marketed to them. WOW helped me understand why certain concepts work and how to develop ads in a way that captures attention.

As a self-proclaimed nerd and former pharmacist turned email marketer, I'm always looking for science-backed ways to up my copywriting/marketing strategy. WOW definitely did not disappoint! This was a quick 1-2 punch of knowledge that can be easily implemented without having to sit through a BA-jillion modules of snooze-inducing lectures (I'm a nerd...but I also have raging ADHD...my squirrel brain can't handle boring). Bonus points for Mr. Sparky being there to lend a helping hand. F*ing stoked for this purchase and I can't wait to test out my new WOW magic on my next email sequence 🪄

I have spent thousands on courses and books to help me market my services for my new business. I could have saved myself a lot of time, effort and money, started with this, and hit the ground running. As with Katelyn's other products that I've recently discovered, they overdeliver and give me hope that anything is possible with the right and effective marketing. Love the entertaining way that it's all been delivered and LOVE, LOVE, LOVE all the examples as this really cements the learning for me. Thank you.

I give Wallet Opening Words 5.5 stars out of 5! I love this playbook to easily incorporate behavioral science into my writing!

Fun read! I am really enjoying it. It was f*cking worth the money

It's been a journey getting here. Katelyn's post on "ownable ideas" inspired me to discover my own. I hit the 5-hour max with Claude, so I started poking around on Why We Buy and found the $0 Ouchy Pain Finder Bot. It helped me refine my positioning (once I could use Claude again). Now I'm hooked — if the free content is this f*cking awesome and helpful, shut up and take my money. I just finished reading Wallet-Opening Words, and I'm excited to start applying what I've learned to my website and LinkedIn. They did a great job distilling studies into easy-to-understand bites. Absolutely phenomenal content. P.S. Katelyn and Phill also got me to make a social media post and leave a review. I never do either; they're that good.

Amazing tool to feel reassured that what you are doing is science-backed to more likely convert — especially to quote the scientific names and percentage rates :) Very simple and easy reading.

This book is so f***ing good, although I haven't even finished reading it. I've read several books on copywriting and psychology, but man, this one just blew my mind. The insights this book shares are as rare as hen's teeth. Reading this book not only makes you a copy scientist, but a copy doctor.

I get this playbook because I want copy that grabs attention fast. As a marketer, I can’t waste hours staring at a blank screen. The best part? It’s straight to the point and packed with examples that actually f***ing work.

Don't buy this. Now I have a shit ton of copy to rewrite

I am very excited to try some of these new-to-me rules. They seem intuitive and yet I needed it to be written down like this. My only wish was that there were more examples, because my industry is so different.

Katlyn’s courses are some of the most unique classes I have ever taken. Jam-packed with goodness.

I wish I had this book 5 years ago! Everything we do from ads, emails, website conversion is to get buyer behavior action. Now we have some firepower and reason for choosing certain words over other.

You hooked me on saving myself 256 hours of research (ahh, your wallet opening ways worked on me!). I love the way Katelyn presents information in bite-sized pieces that pack a punch. NO FLUFF (finally!). The Sparky Bot IS awesome. This (WOW) plus Painkillers=total game changer for my business! EVERYTHING I write feels tight, clear, and optimized. WOO HOO!

Many of the best writing related behavioral nuggets, distilled into an easy to use form. A great reference tool before or during writing.

I'm enjoying reading through these Wallet Opening Words. I love how digestible this ebook is and how each section is short enough to keep my attention without getting bored or going cross-eyed with too much technical jargon. Thanks for spending the time to do the research and put together this PDF for us. it's very helpful!

At first I was sceptical about it. But when I purchased immediately changed my mind. It’s literally a workbook that can make you more precise and useful to your audience and your sales will be more easy 😇 Congrats

I have been eyeing off WOW for the last few months and finally decided to buy it. I'm so glad I did. I am loving the little 'bots' sprinkled throughout, as this helps integrate what I'm learning faster. So f**king awesome to have it in my toolbox!

Very cool i like it

so good, 11/10

I've followed Katelyn for a while, and her advice and insight are always bang on. I LOVE that WOW had actionable lessons and I could start tweaking my copy right away! Super Sparky also gave me some good ideas on how to use better persuasive words to improve conversion. I'm thrilled I finally took the plunge.

Absolutely great stuff in the WOW Playbook.

the best sales book for noob like me

EXTRA ORDINARY

In love with WOW playbook! Easy to read, absorb, and apply science-backed changes right away. Also love the playbook visuals - refreshingly unique and well-branded. I'm excited to apply and test what I'm learning to all of our media - web, email, and social!

I run a small charity that is focused on education and awareness. Unfortunately I'm a one-person marketing team and have to admit that I fall into the routine of just getting it out there. I heard the recent interview with Katelyn on the Social Media Examiner and was intrigued. I am glad that I was, the WOW package is the inspiration that I needed to up my game for our work. I'm sure that some of these techniques will help us increase our reach and generate more participation in our programs. (Perfect timing too since we are just starting our new year).

Don’t buy the WOW guide if you want to write the same copy as everyone else. You get clear, actionable ideas backed by brain science to change your copy today so that you attract more eye balls and write copy that converts browsers into buyers.

I did the audit of my messaging, and it was already pretty good. But not perfect. And I want it to be great. I want people to buy my digital products. I really liked the number of tools presented, the detailed examples, and how easy it was to understand and hopefully, implement them in the future. It's an absof**lutely great product that I'd recommend to anyone who wants their products and services to sell.

The best copywriting book i ever read

Great Course

I found WOW to be a refreshing take on copywriting. It will be my tool to test my copywriting as a marketer who can write, but does not yet have the confidence. Great Product!

I loved your training. I’m already applying it in my business to increase sales.

I wanted to learn more about marketing in an easy to understand format. This did not disappoint! Thank you so much for all the thoughtful resources that accompanied the workbook. It was a fast read, but combined with the tools, meant that the learnings were much easier to apply in practice. Not every technique is relevant to my business/industry, and I appreciated the recognition and reminders to apply judgment and common sense within the context of our own branding goals.

Wallet Opening Words is so simple and easy to use that I can't believe the pain I used to go through to come up with marketing copy to help my clients message resonate with their audience. Not only does WOW help me decide quickly on the right direction for the message the Sparky Bot is such a valuable tool that my boss thinks I'm now a copywriting genius.

I have to start with Katelyn, who has the personality that is never boring. I have ADHD and find it hard to stay focused, but through her videos and with the choice of words in WOW, it made learning enjoyable. Also, it is written in a way that allows me to take action right away.

I´m reading WOW and I´m f*cking stunned by all the inisghts Katelyn and Phil provide in it. I was hoping to learn more about persuation techniques and they deliver like hell. I especially like, that they give examples and tips for immidiate actions to implement it into my writing.

This has been incredible helpful. I just started my journey in marketing and this gave me an arsenal of techniques to try out in my copy.

Was wondering what a short book can do. But after 13 Years in marketing and reading lot or books. This is one of the most effective books I would come back to keep referring to use.

WoW has been a game-changer for me during our product launch (the flash sale couldn’t have come at a better time!) It’s packed with quick, actionable insights that really make a difference. I haven’t even finished reading it yet, but I’ve already applied a few concepts to one of our newsletters and saw one of our highest CTRs ever. I highly recommend it!

I wanted to write better copy...I haven't gotten through the whole course yet...it offers a lot of value. Highly recommend!

I just started an online map store. I'm good at making maps. I am not good at marketing. Yet. But I am very teachable! This package is a crash course in best-practices. Read it. Explore the bots. Think a bit, but otherwise do what you're told as a first step and you'll make GINORMOUS steps in the right direction. My landing page is already sooo much better. It went from a 1 (it technically exists, but doesn't do much else) to an 8 (it's actually a sales page. It's got intention. It's got motivation. It WANTS to sell maps). No, it's not a 10. Yet. I'm sure I can improve it. WOW is totally worth the money. Very grateful to be able to have a reliable source with clear direction. Now I can ignore all the ads/courses/workbooks/gimmicks that the ad machine is pushing across my feeds. Also, extra points for being Canadian!

Very simple yet very useful and eye-opening. Not just for marketing but for persuasion in general.

This Powerhouse Pair is the f**king best! Don't miss their fresh takes on writing that sells. The playbook is witty and engaging, and their AI bots are like an army of tiny copywriting geniuses waiting to assist you.

Super fast to digest and apply insights. No fluff, straight to action. Love it!!!

I knew a handful of these from Katelyn's newsletter already, but reading it now I'm getting so much more out of it. Really glad I bought.

Absolutely incredible and invaluable resource that every single business owner, marketer and entrepreneur needs in their copy arsenal. I generally buy stuff and let it collect dust but this - I finished in a day and implemented right away. Loved it so much that I printed out a physical copy so it's now a beside-my-desk bible for easy reference whenever I write (which is, everyday).

Brilliant resource! There are a lot of resources and tools I've tried to use over the years. WOW not only beats them all in efficacy, but the ease of use... Amazing! For the price this is a ridiculously good investment, an absolutely must-buy for anyone writing copy of any description!

I'm amazed by how awesome this book is! And the bots are incredible. It even works on things like signage for events. I am a tarot reader/astrologer and I used this to help me create more interesting, eye catching signs to draw people into my booth. Mind fucking blown,

This becomes my go to reference whenever I am writing a message to sell or even thinking about what to speak to sell. All in one single book.

Great

I'm going through WOW now, item by item, and through my landing pages to see what I can tweak to make my copy more convincing. I have high hopes :-)

Amazing!

Great book, full of insights and examples that you can use in your everyday life. 100% reccommend!

Just finished reading Wallet Opening Words for the 2nd time today.....and man..my head is exploding with ideas to try!! I am a founder, not a marketer and I have always known my copywriting needed help...many failed attempts later, I stumbled upon Katelyn on X and bought WOW and I finally feel empowered with serious ammo to edit copy across my channels and speak more directly to the right customers. So excited for what this will unlock

I’m so impressed by the quality of this product!!! And by how much value is packed into it for this price. I’ve spent a lot of money on copywriting courses (and most of the time regretted it), but this is definitely the best investment I’ve ever made. And I haven’t even had the chance to dive into everything yet!

Love the Wallet Opening Words. Finally, 26.5 science-backed copywriting techniques in 1 Binder and not 27 different books or articles. Thanks, Susanne

WOW truly transformed the way I approach writing copy. I was initially skeptical, but I'm now a huge fan! My favorite part were the AI bots to save lots of time and still get valuable output. It has seriously boosted my confidence and I'm looking forward to applying what I've learned from this system to enhance my copywriting and improve my sales.

I’m new to making landing pages for my small business and quickly became frustrated since I have no copy experience. While reading WOW, so many ideas came to me to improve my copy and I feel like a smarter business owner now!

I bought Wallet-Opening Words because I was so ready to stop guessing with my marketing copy and finally write texts that actually work — and damn, I wanted it to feel fun, not stiff or overcomplicated. I was hoping for hands-on tips that help me boost conversions without spending weeks buried in theory. What I love about the product? It’s practical, to the point, and honestly, fun to read. No dry marketing jargon, no endless theory — just actionable advice you can try right away. And let’s be real: the fact that they openly talk about using a bit of profanity in copy? Love it. That alone made me think: yep, this was a f***ing good investment. It’s the kind of guide that makes you want to roll up your sleeves and just do it — and that’s exactly what I need in my work.

Ok, this playbook is f**cking genius! Now I want to know the "one tooth-cleaning hack that only dentists use". Would you mind sharing the link to the article, please? If you want to know what I'm talking about, grab your WOW playbook. Or don't... and keep stumbling while writing your copy...

WOW is a solid collection of reminders and concepts, even for someone like who's been writing copy for years (and made just a few sales ;) during that time). The additional videos and bonuses offered in the course add useful context, and the AI bots really help take the words in the ebook from hypothetical to action.

Incredible!

WOW is a quick, easy read with actionable tips and science-backed research. Nudge is one of my favourite podcasts and I'm also really enjoying Katelyn's email newsletter. Thanks, friends!

Great content.

I wanted to know the secrets of effective copywriting based on behavioral science. The guide is very practical and the tips are ready to use.

Here are 5 things I f'ing love about Wallet Opening Words: 1. It's a playbook meaning each chapter contains one method to improve your copy. 2. Each chapter is short and punchy; it's very digestible. 3. They share the science behind each method; links to the research. 4. Each chapter hits the point home not just with theory but with a case-studies demonstrating real-world proof. 5. The chapters contain a taking action section to guide you to put the lesson into practice.

I got PAINKILLER first and then saw WOW as an offer. Just when I thought I had an armor of copywriting amo, I turn the corner with WOW and there's so much more amo! Before I wasn't feeling confident in coming up with direct marketing copy but now I'm eager to try it all. Bit by bit of course, that's how much tools there are.

I'm brushing up on conversion copy tactics so I can better serve my clients, and I'm looking for quick, actionable advice that wouldn't ask me to wade through 10k words of waffle. Because I love learning, but struggle to implement if I'm not told HOW I can implement what I've learned. WOW does all that, and more. I've learned as much from WOW as I have from taking in-depth courses. This is a bloody brilliant product and I wish more educational products were this easy to implement.

Right in the thick of a launch, I needed an extra boost—and WOW was just that. The layout and design add so much spark and energy! Such a fun, insight-sparking read. I’m looking forward to going back to it time and again to sprinkle a little magic dust into my copy in subtle, creative ways.

Wanting research-based insights, this guide teaches me tons of tips that I would not have been able to find just by searching through peer-reviewed journals. I'm excited to start implementing these in all of my copywriting :)