The Senja world tour

Olly started the year at a marketing meetup in Cape Town, swapping testimonial stories with local founders and marketers. Some were already collecting proof with Senja. Some are now helping shape how we market it.

Olly went to two AI-in-marketing meetups in Austin and heard the same thing at both. Everyone is drowning in AI content, and real customer stories cut through. He compared notes with the growth leads at ManyChat and AppSumo, and the guy behind swipefile.com.

Olly flew to Boise for Craft+Commerce, the big conference for creator educators. He hosted a SaaSy Sauna (sauna and cold plunges for SaaS founders), went white water rafting, and kept bumping into Senja customers all week.

Ana got hold of a car and drove 500 km across Serbia, five-plus hours behind the wheel, for coffee with Stefan Djokić, the engineer behind one of the biggest .NET newsletters. She summed it up in Slack afterwards: “IT WAS FUN AND WORTH IT.”

Olly flew to Tulsa to spend a few days masterminding with Timothy, founder of LearnCraft and Senja customer, including an in-person demo of Thank Yous. He also lost an arm-wrestle. We don’t talk about it.

Back on home turf, Olly caught up with Kieran Drew, the dentist turned writer whose launches run on word of mouth. No flights required. Still counts as a tour stop.