Why Word of Mouth marketing?

Growing your creator business requires marketing.

I know you love creating, but you can't just sit there and hope people will discover you and your amazing offers.

And there's one marketing channel that every creator needs to nail... word of mouth.

Sales of courses, info products, coaching and community memberships are driven by happy customers sharing their own experiences.

Not only is word of mouth an extremely effective and free marketing channel, but if you create something great it may happen anyway.

That's because happy customers love to share what they've bought and learnt.

But (and this is important...)

The best creators make sure to ask their happy customers to share their support, rather than hoping it happens.

Ideas: Word of Mouth marketing for creators

So you're awesome and your product is great, but what can we do the make it a no-brainer for your customer to share the love?

Here's a collection of tips from leading creators:

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Turn your testimonials into Word of Mouth

If you're collecting testimonials from customers, they're already sharing what they love about you, directly with you.

But as well as sharing with you, we should empower customers to share directly with their own followers and network.

That's why, after you collect a testimonial you should encourage customers to share it on LinkedIn, X, Instagram or email. This is one of the simplest ways to drive word of mouth.

Automate Word of Mouth

In fact, with Senja you can enable our Word of Mouth feature to drive word of mouth from your existing customers.

Here's how:

1. Enable the testimonial thank you page

2. Record and upload a thank you video

   1. Thank your customer

   2. Ask them to share their testimonial

3. Enable one-click sharing to the platform your customers hang out on

4. That's it, you've just turned testimonials into a Word of Mouth engine.

Here's what it looks like: