Course testimonials from your students are an extremely powerful way to market your course.

In fact you can use your testimonials to get more visitors to your course landing page, increase sign ups and completion rates, and even improve your copy.

But how do you collect course testimonials?

Today I am going to focus on what proven technique to collect course testimonials - adding a form inside your course. This is a technique used by most leading course creators including Jay Clouse, Justin Welsh and many more, and works whatever your course platform.

There is a lot more to collecting text and video testimonials, but starting with collecting makes most sense.

Here's some course testimonial examples that are worth reviewing alongside this post.

Collect testimonials in your course

Create a form

You can ask your students for a testimonial over email, but if your course is popular, a form well help reduce hassle and admin for you and your students.

With a form you can ask structured testimonial questions, collect student info, make it easy to leave a video testimonial, collect consent to share and keep all responses in one place. You can use a free Senja form to start.

Embed your form in a course module

You can email your form or link it to your website, but the good news is, most course software allows you to embed forms inside a lesson (or module).

This makes the leaving a testimonial part of the course and will significantly increase the number you collect.

Heres some guides to collecting testimonials inside Podia, Kajabi, Thinkific, Teachable and LearnDash.

Manage your testimonials

First, you want your testimonials in one place - whether thats a spreadsheet or testimonial software. You should tag them, analyze them, translate them, and add highlights to make them more scan-able. If you have a marketing or sales team, you should invite them to your document or account too.

Here's a summary of how to manage your testimonials:

Share share share!

Don't leave your testimonials to digital dust. Testimonials are proven to increase conversion so share them as testimonial widgets, or use testimonial image templates. Here's 27 more places to share testimonials in your business.

Here's more ways to use your course testimonials…

Use your course testimonials (5 ways)

Once you've started collecting testimonials, you want to use them. It seems obvious but many course owners collect testimonials 'because' and don't use them to grow their business. Here's 5 tips you can use testimonials, plus a visual guide with the ideas:

1. Share your course testimonials as images and videos on your social channels: X, LinkedIn, Instagram. Include testimonials from beta students to build excitement for your new course

2. Share your course testimonials in your launch and sales emails. Build trust and got more clicks using testimonials from happy students

3. Increase sign ups with course testimonials on your landing pages and pricing pages. Testimonials are proven to increase conversion on sales pages

4. Don't just collect testimonials, collect tips. Ask current students for their best tip to complete the course, and include that in an early module

5. Use testimonials to improve your marketing copy. Use real customer language in your marketing material by analysing your testimonial. Senja includes testimonial analysis.

Here's an image that summarises these ideas and this blog post: