6 ways to double your course sales with social proof

Most course creators are aware that social proof like testimonials can help you increase your course sales? But how do you use it effectively. This guide shows you how to use your social proof at every stage of your buyer cycle.

TLDR

Here's a summary of how to use social proof for your course

Beta launch of your course

You know you're going to need social proof to get more people to sign up for your course, but how do you have it ready for launch? A top tip is to give free beta access to your course in return for feedback and a testimonial.

Launch your course

You've launched your course course and want to drive more sales. You need more visitors to your course page, more conversions on the page, and more course completions. The good news is social proof can help you achieve all these goals

How to get more visits to your course page

Share social proof in your email and social marketing:

• Link to your Wall Of Love in your marketing emails

• Share images of your testimonials from your previous courses or beta

  • In your marketing emails

  • On your social channels

How to convert more visitors on your course page

Social proof is proven to get more people who visit your course page to sign up. Here's what you can try:

• Embed social proof widget on the page

• Add a widget next to your key CTA

• Link to your Wall of Love on your menu

• Add a social proof widget on your checkout page

How to get more people to complete your course

You need to get more people to complete your course. Using testimonials during the course process can increase completion rates and therefore word of mouth.

• Showcase success from previous students in one of your modules

• Share tips from previous students on how to get the most out of the course

  • Here's an example:

Collect new testimonials IN YOUR COURSE

Feeling fancy? Don't send a testimonial request email after people complete your course, instead, embed your collection form directly into your course software.

You can embed a testimonial collection form in platforms like Kajabi, Podia, Thinkific and collect video and text testimonials on autopilot. These platforms don't have native testimonial collection, so integrate a service like Senja.io.

Sell to people who have completed your course

You want to get people who’ve completed your course to book another course, or book your more premium offerings, like one-on-one coaching.

• Create a second Wall of Love with testimonials for your other services

• Automate an email to upsell into this service, including the Wall of Love