You added a testimonials section to your site, so why aren’t conversions budging?

You handpicked your best reviews. Formatted them into neat cards. Even threw in a star emoji or two.

But traffic still bounces. Revenue doesn’t move. And it feels like no one’s reading them.

The problem? Most testimonials are written for decoration, not persuasion.

They’re vague. Generic. Forgettable.
They don’t overcome objections.
They don’t build trust.
They don’t give the reader a reason to act.

But done right, testimonials are one of the highest-ROI content upgrades you can make.

In this guide, you’ll get:

• 10 real-world testimonial examples that convert like crazy

• The science behind why they work

• Pro-tips for collecting your own with tools like Senja.io

Let’s turn your nice compliments into conversion machines.

Why testimonials matter

• 95 % of consumers read reviews before purchasing.

• Pages that showcase real customer voices can lift conversion rates by 58 % and revenue per visitor by 62 %.

• Placing at least five reviews on a product page can increase conversions by 270 %.
  Source: aggregated research highlighted in Webflow’s “8 stellar examples of testimonials on a website” article.

1 - Senja

Social proof on Senja's landing page: short testimonials with start ratings.

2 - Bento

A wall of testimonials that moves is embedded on the Bento landing page. The testimonials are very well written - and the heading focuses on switching.

3 - Sleeknote

Short testimonials built as a Wall of Love. Some link through to case studies. Includes a link to 947 more.

4 - Ruttl

Ruttl's landing page features a testimonial widget where you can toggle based on the buyer stories, as well as awards.

5 - Bannerbear

Bannerbear's social proof - bold styled testimonials from Twitter.

6 - Around

Around uses testimonials in the form of tweets from happy users.

7 - MagicSpace SEO

MagicSpace SEO directly displays covered keywords and a case study for each client right on the homepage.

8 - Chatbase

Chatbase, a customer service agent displays numbers and their best reviews.

9 - Vercel

Vercel shows results achieved with a deeper case study for their best customers.

10 - Dub

Dub has a very beautiful testimonial page for all their best customers, sorted by type.

How to collect & manage testimonials the easy way (Senja.io)

1. Send a branded survey link – Senja lets you email a one‑click form asking for text, image or video feedback.

2. Automate follow‑ups – Gentle reminders boost response rates without manual chasing.

3. Curate & tag – Filter testimonials by product, feature or pain‑point to drop the perfect quote onto any page in seconds.

4. Embed with one snippet – Paste Senja’s lightweight script once; then add, hide or reorder testimonials from the dashboard—no more CMS edits.

5. Repurpose everywhere – Auto‑generate social media graphics or export to PDF for proposals.

Pro tip: Add a Senja capture widget to your post‑purchase “Thank‑you” page while enthusiasm is highest.

5 quick design practices to copy

Next steps

1. Audit your site, identify one page with high traffic but low trust signals.

2. Collect five testimonials with Senja this week.

3. Embed them using one of the 10 layouts above that matches your brand.

4. A/B test placement (hero vs. mid‑page vs. checkout) and watch conversion lift.

Authentic voices turn curios visitors into confident customers, let these examples inspire you, and let Senja make the process friction‑free.