Collecting testimonials is hard. But it doesn't have to be. By incentivizing your testimonial collection, you can get significantly more responses than you would without.

In this blog post, we share seven unique ways to incentivise your satisfied customers to leave you testimonials.

These ideas can help you drive more testimonials to grow your business.

TLDR

Here's a visual showing you the key incentive types you can use to collect more testimonials:

#1. Ask with purpose

Remember to explain why you're collecting testimonials, that is, they help you reach new customers and grow your business.

Connecting your current customer with the purpose of leaving a testimonial actually acts as a strong motivator.

For example, private chef Chris Martin reminds his clients that his business lives off referrals.

https://twitter.com/Aintitdelicious/status/1537033500431470592

#2. Offer a discount code

Everybody loves a good discount or coupon, and your customers are no exception. Offer a discount or coupon code to your customers in exchange for leaving a testimonial in your testimonial collection form.

This is a great way to incentivise customers to share their positive experiences with others while also increasing repeat sales for your business.

#3. Trade exclusive content

Offer exclusive content to your customers in exchange for a testimonial.

This can be in the form of a lead magnet, a video tutorial, or access to a private community. Exclusive content is a powerful way to show your customers that you appreciate their feedback and value their loyalty.

#4. Run a competition

Run a competition where customers can win a prize for leaving a testimonial. You could offer vouchers, discount codes, experiences or free product access. This could be run as part of a campaign, and mentioned in your emails and social posts, or part of your always-on testimonial collection flow.

This is a great way to encourage your customers to share their positive experiences with your brand while also increasing engagement with the process.

#5. Offer a donation to charity

Consider donating to a charity in exchange for a testimonial from your customers. This not only incentivises customers to share their positive experiences with your brand but also shows that your company is socially responsible.

#6. Provide early access

Offer early access to your new product, service or content in exchange for a testimonial. This is a unique way to reward your loyal customers, show them that you value their feedback, and generate social proof for when you launch.

#7. Feature them on your website

Feature your customers on your website in exchange for a testimonial. This can be in the form of a case study, a blog post, or their testimonial itself. Featuring your customers not only shows that you value their feedback but also helps to build trust with potential customers.

Adding a link to your customers' websites also helps them improve their domain ranking or authority, which can improve their search rankings.

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