The Testimonial Blog
The Testimonial Blog
What we learned analyzing 1,000 customer testimonials collected on Senja
What we learned analyzing 1,000 customer testimonials collected on Senja
Written by Wilson Wilson
Cofounder of Senja
I analyzed over 1,000 testimonials collected by our customers in the last 3 months on Senja. Here's a few interesting things I found that might just help you collect better testimonials, faster.
First, what is Senja?
Senja is a free testimonial collection software that helps founders, business owners makers, creators and freelancers collect more social proof. You can then manage and share your social proof with our tools.
What did we learn?
Video testimonials are less common
Out of the testimonials collected in the last three months, only 8% are videos. What's even more interesting is that most of the campaigns don't explicitly request video testimonials, but they do mention that their endorsers can send one if they'd like.
Video testimonials are harder to collect. But that’s exactly why they tend to stand out more and can be more effective than written ones. If you're looking to collect testimonials that will have a big impact, definitely ask for videos.
Incentives drive more testimonial collection
Offering an incentive is a fantastic way to increase your response rate.
The most popular incentive we found people using is a discount, but we found a campaign that had massive success by giving away a freebie.
Remember, video testimonials are harder to get but tend to be more impactful than written ones, so incentivizing people to leave one with a gift can make collecting them much easier
Typical testimonial length is short!
The average length of testimonials varies from industry to industry , but they are typically short.
The average length of the text testimonials collected with Senja is 43 words and 3 sentences while the average length of a video testimonial collected with Senja is 45 seconds.
The best way to ask
The testimonial campaigns with the most success don't have long paragraphs of text asking users what to write and what not to. They typically ask 2-3 questions, and sometimes, no questions at all. Keep it simple silly!
Tips for collecting better testimonials
You’ve seen the stats. Here are the key takeaways:
Keep it simple. You don’t want long paragraphs of text. A few questions will do.
Make it easy for people to leave video testimonials - they convert better than written ones.
Offer incentives - they’ll increase your response rate.
I analyzed over 1,000 testimonials collected by our customers in the last 3 months on Senja. Here's a few interesting things I found that might just help you collect better testimonials, faster.
First, what is Senja?
Senja is a free testimonial collection software that helps founders, business owners makers, creators and freelancers collect more social proof. You can then manage and share your social proof with our tools.
What did we learn?
Video testimonials are less common
Out of the testimonials collected in the last three months, only 8% are videos. What's even more interesting is that most of the campaigns don't explicitly request video testimonials, but they do mention that their endorsers can send one if they'd like.
Video testimonials are harder to collect. But that’s exactly why they tend to stand out more and can be more effective than written ones. If you're looking to collect testimonials that will have a big impact, definitely ask for videos.
Incentives drive more testimonial collection
Offering an incentive is a fantastic way to increase your response rate.
The most popular incentive we found people using is a discount, but we found a campaign that had massive success by giving away a freebie.
Remember, video testimonials are harder to get but tend to be more impactful than written ones, so incentivizing people to leave one with a gift can make collecting them much easier
Typical testimonial length is short!
The average length of testimonials varies from industry to industry , but they are typically short.
The average length of the text testimonials collected with Senja is 43 words and 3 sentences while the average length of a video testimonial collected with Senja is 45 seconds.
The best way to ask
The testimonial campaigns with the most success don't have long paragraphs of text asking users what to write and what not to. They typically ask 2-3 questions, and sometimes, no questions at all. Keep it simple silly!
Tips for collecting better testimonials
You’ve seen the stats. Here are the key takeaways:
Keep it simple. You don’t want long paragraphs of text. A few questions will do.
Make it easy for people to leave video testimonials - they convert better than written ones.
Offer incentives - they’ll increase your response rate.
I analyzed over 1,000 testimonials collected by our customers in the last 3 months on Senja. Here's a few interesting things I found that might just help you collect better testimonials, faster.
First, what is Senja?
Senja is a free testimonial collection software that helps founders, business owners makers, creators and freelancers collect more social proof. You can then manage and share your social proof with our tools.
What did we learn?
Video testimonials are less common
Out of the testimonials collected in the last three months, only 8% are videos. What's even more interesting is that most of the campaigns don't explicitly request video testimonials, but they do mention that their endorsers can send one if they'd like.
Video testimonials are harder to collect. But that’s exactly why they tend to stand out more and can be more effective than written ones. If you're looking to collect testimonials that will have a big impact, definitely ask for videos.
Incentives drive more testimonial collection
Offering an incentive is a fantastic way to increase your response rate.
The most popular incentive we found people using is a discount, but we found a campaign that had massive success by giving away a freebie.
Remember, video testimonials are harder to get but tend to be more impactful than written ones, so incentivizing people to leave one with a gift can make collecting them much easier
Typical testimonial length is short!
The average length of testimonials varies from industry to industry , but they are typically short.
The average length of the text testimonials collected with Senja is 43 words and 3 sentences while the average length of a video testimonial collected with Senja is 45 seconds.
The best way to ask
The testimonial campaigns with the most success don't have long paragraphs of text asking users what to write and what not to. They typically ask 2-3 questions, and sometimes, no questions at all. Keep it simple silly!
Tips for collecting better testimonials
You’ve seen the stats. Here are the key takeaways:
Keep it simple. You don’t want long paragraphs of text. A few questions will do.
Make it easy for people to leave video testimonials - they convert better than written ones.
Offer incentives - they’ll increase your response rate.
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The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.
Testimonials Made Easy
The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.