Different types of testimonial software

Testimonial collection software can be classified into a 5 key categories based on the specific features and functionality they offer:

Review and ratings platforms

These are tools that allow businesses to collect and manage customer reviews and ratings. They often include features for analyzing customer sentiment and identifying areas for improvement. Examples include TrustPilot, Yelp, and Google Reviews.

Survey and questionnaire tools

These are tools that allow businesses to collect customer feedback and testimonials through online surveys or questionnaires. They typically include features for creating and distributing surveys, analyzing results, and visualizing data. Examples include Jotform, Google Forms, and Wufoo.

Customer experience management platforms

These are tools that provide a holistic view of the customer experience, including tools for collecting and analyzing customer feedback and testimonials. They often include features for managing customer journeys and identifying areas for improvement. Examples include Qualtrics, UserTesting, and CustomerSure.

Testimonial and review management platforms

These are tools that allow businesses to collect, manage, and display customer testimonials and reviews on their website. They often include features for collecting feedback through various channels, such as email and social media, and for integrating the testimonials into marketing materials. Examples include Shoutout, Endorsal, and FameWall.

Video testimonial platforms

These are tools that allow businesses to gather and display customer feedback in the form of video testimonials. They typically include features for managing and organizing the video testimonials, and for integrating them into marketing materials. Examples include Boast Video and Vidyard.

Read our complete guide to testimonial collection software.