How’s your latest launch going? Wish more people were clicking through on your promo emails? Have no fear, Senja is here!

You can grab your testimonial bank right from Senja and pull the quotes right into your sales emails. From heading off hesitations to celebrating your success stories, you'll see more click through when you add in more social proof to your marketing.

This is a recap post from Senja's Open Office Hours. Every week, we dive into how to collect, manage and share testimonials so you can sell with social proof. Watch the replay from this session and join us for the next one!

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Top Takeaway: Add more social proof into your sales emails!

Now that you have some spectacular testimonials, it's time to activate them into your sales! Testimonials are more than nice quotes people said about you—they help your potential buyers get a practical, detailed sense of why they should buy from you.

Testimonials in your promotions can help you:

• Tell the story of your offer in different ways

• Showcase multiple personas

• Highlight the best parts and benefits of your offer

• Knock down hesitations

• Boost trust via past buyers

Three tricks for getting more clicks in your promo emails

💌 The Scroll Stopper

What it means: Use an eyecatching quote to stop the glazing over that's happening in your buyer's inbox!

How to do it: Head into Senja Studio, select your testimonial and download the image. You can customize colors, backgrounds, sizing and even the quote that shows up in the image!

See it in action: David Elikwu from The Knowledge used this scroll stopping quote at the top of his promo email for the Decision Hacker

Pro tip: Try our ConvertKit integration and you can insert these testimonial snapshots from right inside your email composer.

Pictured above: screenshot of David Elikwu's email

💌 The Hesitation Handler

What it means: Head off and knock down issues potential buyers have that could prevent a purchase.

How to do it: Tag your testimonials inside Senja by buyer hesitations like "price" or "speed" and easily search your tags to pull in the right testimonials when you're selling your offer.

You can use testimonial quotes as the hesitation line in your email like "Cassie thought 'this might be too much work'" and you can use them as the answer like "Turns out Cassie managed to get the outcome she wanted in less than half the time!"

See it in action: Justin Moore from Creator Wizard sent this gorgeous hesitations email about his Wizard's Guild program. This is easy to create when you have your testimonials tagged.

Pro tip: Try our Chrome extension and pull up your testimonials by tag anywhere you're selling!

Pictured above: screenshot of Justin Moore's email

💌 The Success Signaler

What it means: Show off how successful you and your customers are

How to do it: Grab one of your best testimonials and write a story around it, then feature the testimonial in your email OR load in a few (3-5) testimonial highlights back to back to show how much uptake an offer has. Using volume is great if you are starting to see sales pick up and want to show growing excitement during a launch.

Try our ConvertKit integration or open Studio inside Senja to easily download these from any of your testimonial.

See it in action: Whitney Bateson, creator of The Wellness Pro Website System featured one of her client's success stories alongside the final result of their work and a testimonial.

Pictured above: screenshot of Whitney Bateson's email

When you start thinking of your testimonial bank as a messaging hub for all of your marketing and sales, you're able to boost up that click through rate and get your offers flying off the shelves faster. Keep Senja handy and be ready to sell at a moment's notice anytime.

Want to sell more with social proof? Come to Senja's Open Office Hours! This is a recap of one of those live sessions. Every week, we dive into how to collect, manage and share testimonials so you can sell with social proof. Watch the replay from this session and join us for the next one!

Not yet using Senja? Sign up free and start collecting testimonials today.