There's no form of advertising more powerful, than word of mouth. And while having a team of roaming clowns shouting our praises from the rooftops would be cool, it's just not practical.
So instead, you've decided to collect a bunch of glowing testimonials from satisfied customers and display them proudly on your website. That way, people can see for themselves that your not just blowing smoke up your, well, you know. Plus, it'll make you look way more legit than those clowns ever could.
But where exactly should you place those testimonials?
This article will show you 6 great places to start, along with examples you can steal. Let's get started!
Why you should add testimonials to your website
In the world of online shopping, trust is everything.
Customers want to know that they can rely on a company's products or services before they make a purchase. That's where testimonials and social proof come in.
According to a study by Brightlocal, 92% of customers read testimonials before making a buying decision. So if you're not including testimonials or social proof anywhere on your website, you're practically leaving money on the table!
By showcasing the positive experiences of your satisfied customers, you can give visitors the reassurance they need to take the plunge and make a purchase.
Testimonials also help address any concerns or objections that potential customers may have, and can give them the confidence they need to choose your product or service over the competition.
Where to place testimonials on your website
Chances are, your homepage is the most visited page on your website. The majority of your customers will come in contact with this page before they make a decision.
So adding testimonials to this page should be a no-brainer. Here are a few examples of how leading companies do this.
Above the fold
When it comes to adding testimonials to your website, location is everything.
By placing your reviews above the fold (the area of the screen that is visible without scrolling), you ensure that they will be seen by every single visitor to your site.
This prime real estate is perfect for building trust with potential customers at first sight.
Basecamp's hero section does this perfectly. They showcase three short testimonials that compliment their value proposition perfectly.
The folks at ImmiTranslate use their 1000+ testimonials in a really resourceful way. They show a list of avatars from their customers just beneath the call to action.
Below the fold
If you get your visitor to scroll below the fold, congrats! They're engaged. Now keep them engaged by including testimonials from happy customers.
By including testimonials below the fold, you encourage visitors to scroll down and explore more of your website.
When you have long pages with a ton of content, this can be especially effective, as it gives visitors a reason to keep reading.
Adding a testimonial dedicated testimonial section after you talk about what you have to offer can be especially effective.
Mural does this amazingly. After they talk about their key features, they:
- They include a list of popular companies using their tool (represented by their logos).
- They include one key testimonial that highlights a user's success with their tool.
Senja is another great example. Right after we talk about our features, we have a carousel featuring success stories from our users.
Let's face it. Most people are hesitant to pull out their wallet.
Adding your testimonials to your pricing page will help your customers feel a little more generous before they decide to go all Scrooge on you.
By placing testimonials on your pricing page, you can show potential customers that your product or service is worth the investment. Plus, it's a great way to assuage any fears or doubts they may have about making a purchase.
Lemonsqueezy does this with a list of scrolling testimonials right under their pricing section.
Studies show that 70% of online shoppers abandon their carts without making a purchase for a variety of reasons.
So, if you're not adding social proof to your checkout page, you're probably leaving money on the table.
We do this at Senja, with one key testimonial on our upgrade page.
Your Contact Page
Who doesn't love a little reassurance before reaching out to a company?
By adding testimonials to your contact page, you can give potential customers the confidence they need to take the first step and get in touch with you.
Appraisd does this with a list of company logos and three great testimonials right under their contact form.
A Dedicated Testimonials Page
Yes, people still read testimonial pages.
People want to get a better understanding of what to expect when they try a product or service. Testimonial pages do a great job at satisfying that desire.
They provide a firsthand account of what it's like to use a product or service from real customers.
Tools like Senja make it easy to create a dedicated page from your reviews in minutes, like this:
It's easier with Senja
Senja makes it incredibly easy to add your testimonials to your website for free.
- Import your reviews wherever they are (Google, G2, Facebook, Capterra etc)
- Create a widget with 100s of styles to pick from.
- Add it to your website, with no coding skills required.