Marketing

This is just to set the scene. You should include the job title and team name with the testimonial to enrich the testimonial.

We want to ensure that potential candidates are able to understand the job role of the person whose testimonial they are reading. So let's ask your team member to explain their job in one, simple sentence.

This is simple. We just want to capture how long the person has worked for your company. You can also ask them to share the roles they've had. This creates context in the testimonial.

Showcase the career paths of your current team members, and allow them to contrast their old job to their work with you. Help candidates on similar pathways understand the opportunity.

Try to uncover the things you do differently and avoid describing your company using generic. corporate language.

Ask this to identify unique work processes, tools, and practices. This can help your applicant understand if your team's way of working is a good fit for them. And establish if they have competency in the tools and processes you use.