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Employee testimonials - the complete guide
Aug 26, 2023
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In today's highly competitive job market, it's crucial for companies to differentiate themselves and stand out as employers of choice. One effective way to do this is by sharing the experiences and perspectives of current employees through testimonials.
These firsthand accounts can provide potential candidates with a glimpse into the company culture, work environment, and growth opportunities.
However, collecting and sharing powerful employee testimonials requires a strategic approach to make sure they're genuine and impactful.
Whether you're a founder, HR manager, Head of People or recruiter, this guide will help you understand how to collect employee testimonials and share them to potential employees.
What is an employee testimonial?
An employee review is an endorsement from member of your team saying what they like about working for your company. It can be in the form of text or video.
These testimonials from your happy employees can include details about:
• The culture and work environment
• Opportunities for professional development
• Company values and mission
• Benefits or perks of working with the company
• Reasons why others should join the team
Example employee testimonials - careers at Mixmax
According to a report by The Talent Board, when asked to identify the most valuable recruitment marketing content, 24% of candidates said employee testimonials.
Employee stories can be an invaluable asset to your recruitment strategy. By collecting and sharing insights from real employees, you can give job seekers a realistic view of what it's like to work for the company. This can help you attract the best talent and foster trust in your organization.
You can use employee testimonials on your website, and on your recruitment pages and platforms to drive more high quality job applications, and to help with onboarding new team members.
Best formats for an employee testimonial
When it comes to collecting and sharing employee testimonials, there are a variety of formats you can choose from. The best format depends on your goals, target audience, and the type of content you want to showcase.
Video testimonials
Video testimonials are one of the best ways to bring employee experiences to life. They provide a more personal and engaging experience for the audience. Seeing employees speak passionately about their experiences adds authenticity and credibility to the testimonials.
Text interviews/Articles
These allow for a comprehensive and in-depth exploration of an employee's experiences and insights. Through well-crafted narratives, you can showcase the employee's journey, their contributions to the organization, and the impact they've made. Articles and blog posts provide ample space to include quotes, anecdotes, and relevant details that can inspire and resonate with the readers.
Quotes
Quotes are a great way to quickly and concisely communicate the key points of an employee testimonial. They can be used in both text and video formats, and they serve as powerful sound bites that allow you to capture the essence of the employee’s experience in just a few words. Quotes are also particularly effective when used on social media, as they can easily be shared and spread
Employee image reels
Pictures are worth a thousand words. By collecting images of employees in action – whether it’s in office events, workshops, or other activities – you can provide a glimpse into the personality and energy of your team.
Example: Testimonials from Employees of Linear
How to collect testimonials from your employees
The most common way to collect employee testimonials is requesting them over an email.
However, this means you'll have to manually sort through the responses, copy and paste them to a document, and manage them there.
This also means that if you're collecting testimonial videos your team member will have to film, upload, and send the video file to you manually.
More simply, you can use atestimonial collection tool like Senja to collect, manage and share your employee's positive experiences in seconds. You'll get a beautiful collection form, employees can leave text and video testimonials in seconds, and you can share them anywhere you like without code.
12 amazing testimonial questions to ask your employees
The questions you ask your employees will either break or make your testimonial.
Rather than just ask "What do you love about working here?" you can instead use a series of focused questions. Here are some great testimonial questions you can use when gathering employee testimonials.
What is the best thing about working for our company?
What is one thing you wish you had known in your first week?
What does a 'day in the life' look for you?
What is your favourite perk, policy or process?
What tools do you use day to day?
What were your doubts about working here? How were they addressed?
What have you learnt since working for our company?
What are your colleagues like?
In your opinion, what are the growth opportunities that this company offers?
What is a milestone or project at work that you're proud of?
See more employee testimonial questions in Senja's testimonial question directory.
What makes a good employee testimonial
As well as asking the right questions, it's really important you give your employee good direction regarding the tone, when you request a testimonial. Here are a few important things to note:
It should be authentic. Avoid corporate speak and business lingo. Just be plain and honest.
It should be written in the first person.The employee should be sharing their story, so make sure their testimonial is written in the first person.
It should highlight specific accomplishments and contributions
It includes details about the employee. Their skills, current role/job title
It provides concrete examples and anecdotes to support the testimonial.
Where can I share employee testimonials? Tips and examples
There are many places you can share employee testimonials. Here are the most common ones:
Your website recruitment pages
The obvious one! If you want to recruit better candidates, then you need to demonstrate that your company is a great place to work. First-hand employee experiences are authentic and engaging. So remember to share employee testimonials on your recruitment pages.
Testimonials from Webflow employees
Your recruitment platforms
If you a recruitment platform like Workable, Greenhouse or Breezy, you can either embed employee testimonials, or link to your employee Wall of Love, to get more high quality candidates. Your competitors are already doing it, so don't get left behind. Videos can relay your team's energy, culture and humour more authentically than 100s of words.
Your new employee onboarding guides
Don't just use employee testimonials to recruit! Use them to ensure new hires have a great first week and onboarding experience. Share your team's top tips for a great first week in a video remix, and help your new hire get started.
Your social posts when recruiting
Posting new roles on social channels like LinkedIn? Include visual or video testimonials. Senja has a free Image Maker that can turn any testimonial into a beautiful image in seconds.
Link to an employee Wall of Love
More and more companies are creating a Wall of Love with customer testimonials to share with employees or on their website. But a new trend is to collect employee testimonials and turn it into an employee Wall of Love. You can then link to this in your email footer, social posts and recruitment pages.
As a video montage
Rather than feature each testimonial individually, you can remix the video testimonials into new videos. Here's some ideas for remix videos you could create:
A day in the life of our company
A day in the life of our team
A day in the life of one person
The tools we use
Our top tips for your first week or first day
My favourite perk
Example testimonial: Emirates Careers
How to add employee testimonials to your website
Use your designer and developer
Once you've collected and edited your employee testimonials, you can have a designer add them to your website design (they normally do this in software like Figma), and a developer implement them. You should update your testimonials regularly.
Use a free tool like Senja
Alternatively, you can use a free tool like Senja to embed dozens of testimonial widgets and create an Employee Wall of Love in seconds, then embed it anywhere you like.
Senja also lets you import your existing employee testimonials from third-party review sites and create stunning testimonial images from them that you can post on your social channels and reach out to potential job candidates.
In today's highly competitive job market, it's crucial for companies to differentiate themselves and stand out as employers of choice. One effective way to do this is by sharing the experiences and perspectives of current employees through testimonials.
These firsthand accounts can provide potential candidates with a glimpse into the company culture, work environment, and growth opportunities.
However, collecting and sharing powerful employee testimonials requires a strategic approach to make sure they're genuine and impactful.
Whether you're a founder, HR manager, Head of People or recruiter, this guide will help you understand how to collect employee testimonials and share them to potential employees.
What is an employee testimonial?
An employee review is an endorsement from member of your team saying what they like about working for your company. It can be in the form of text or video.
These testimonials from your happy employees can include details about:
• The culture and work environment
• Opportunities for professional development
• Company values and mission
• Benefits or perks of working with the company
• Reasons why others should join the team
Example employee testimonials - careers at Mixmax
According to a report by The Talent Board, when asked to identify the most valuable recruitment marketing content, 24% of candidates said employee testimonials.
Employee stories can be an invaluable asset to your recruitment strategy. By collecting and sharing insights from real employees, you can give job seekers a realistic view of what it's like to work for the company. This can help you attract the best talent and foster trust in your organization.
You can use employee testimonials on your website, and on your recruitment pages and platforms to drive more high quality job applications, and to help with onboarding new team members.
Best formats for an employee testimonial
When it comes to collecting and sharing employee testimonials, there are a variety of formats you can choose from. The best format depends on your goals, target audience, and the type of content you want to showcase.
Video testimonials
Video testimonials are one of the best ways to bring employee experiences to life. They provide a more personal and engaging experience for the audience. Seeing employees speak passionately about their experiences adds authenticity and credibility to the testimonials.
Text interviews/Articles
These allow for a comprehensive and in-depth exploration of an employee's experiences and insights. Through well-crafted narratives, you can showcase the employee's journey, their contributions to the organization, and the impact they've made. Articles and blog posts provide ample space to include quotes, anecdotes, and relevant details that can inspire and resonate with the readers.
Quotes
Quotes are a great way to quickly and concisely communicate the key points of an employee testimonial. They can be used in both text and video formats, and they serve as powerful sound bites that allow you to capture the essence of the employee’s experience in just a few words. Quotes are also particularly effective when used on social media, as they can easily be shared and spread
Employee image reels
Pictures are worth a thousand words. By collecting images of employees in action – whether it’s in office events, workshops, or other activities – you can provide a glimpse into the personality and energy of your team.
Example: Testimonials from Employees of Linear
How to collect testimonials from your employees
The most common way to collect employee testimonials is requesting them over an email.
However, this means you'll have to manually sort through the responses, copy and paste them to a document, and manage them there.
This also means that if you're collecting testimonial videos your team member will have to film, upload, and send the video file to you manually.
More simply, you can use atestimonial collection tool like Senja to collect, manage and share your employee's positive experiences in seconds. You'll get a beautiful collection form, employees can leave text and video testimonials in seconds, and you can share them anywhere you like without code.
12 amazing testimonial questions to ask your employees
The questions you ask your employees will either break or make your testimonial.
Rather than just ask "What do you love about working here?" you can instead use a series of focused questions. Here are some great testimonial questions you can use when gathering employee testimonials.
What is the best thing about working for our company?
What is one thing you wish you had known in your first week?
What does a 'day in the life' look for you?
What is your favourite perk, policy or process?
What tools do you use day to day?
What were your doubts about working here? How were they addressed?
What have you learnt since working for our company?
What are your colleagues like?
In your opinion, what are the growth opportunities that this company offers?
What is a milestone or project at work that you're proud of?
See more employee testimonial questions in Senja's testimonial question directory.
What makes a good employee testimonial
As well as asking the right questions, it's really important you give your employee good direction regarding the tone, when you request a testimonial. Here are a few important things to note:
It should be authentic. Avoid corporate speak and business lingo. Just be plain and honest.
It should be written in the first person.The employee should be sharing their story, so make sure their testimonial is written in the first person.
It should highlight specific accomplishments and contributions
It includes details about the employee. Their skills, current role/job title
It provides concrete examples and anecdotes to support the testimonial.
Where can I share employee testimonials? Tips and examples
There are many places you can share employee testimonials. Here are the most common ones:
Your website recruitment pages
The obvious one! If you want to recruit better candidates, then you need to demonstrate that your company is a great place to work. First-hand employee experiences are authentic and engaging. So remember to share employee testimonials on your recruitment pages.
Testimonials from Webflow employees
Your recruitment platforms
If you a recruitment platform like Workable, Greenhouse or Breezy, you can either embed employee testimonials, or link to your employee Wall of Love, to get more high quality candidates. Your competitors are already doing it, so don't get left behind. Videos can relay your team's energy, culture and humour more authentically than 100s of words.
Your new employee onboarding guides
Don't just use employee testimonials to recruit! Use them to ensure new hires have a great first week and onboarding experience. Share your team's top tips for a great first week in a video remix, and help your new hire get started.
Your social posts when recruiting
Posting new roles on social channels like LinkedIn? Include visual or video testimonials. Senja has a free Image Maker that can turn any testimonial into a beautiful image in seconds.
Link to an employee Wall of Love
More and more companies are creating a Wall of Love with customer testimonials to share with employees or on their website. But a new trend is to collect employee testimonials and turn it into an employee Wall of Love. You can then link to this in your email footer, social posts and recruitment pages.
As a video montage
Rather than feature each testimonial individually, you can remix the video testimonials into new videos. Here's some ideas for remix videos you could create:
A day in the life of our company
A day in the life of our team
A day in the life of one person
The tools we use
Our top tips for your first week or first day
My favourite perk
Example testimonial: Emirates Careers
How to add employee testimonials to your website
Use your designer and developer
Once you've collected and edited your employee testimonials, you can have a designer add them to your website design (they normally do this in software like Figma), and a developer implement them. You should update your testimonials regularly.
Use a free tool like Senja
Alternatively, you can use a free tool like Senja to embed dozens of testimonial widgets and create an Employee Wall of Love in seconds, then embed it anywhere you like.
Senja also lets you import your existing employee testimonials from third-party review sites and create stunning testimonial images from them that you can post on your social channels and reach out to potential job candidates.
In today's highly competitive job market, it's crucial for companies to differentiate themselves and stand out as employers of choice. One effective way to do this is by sharing the experiences and perspectives of current employees through testimonials.
These firsthand accounts can provide potential candidates with a glimpse into the company culture, work environment, and growth opportunities.
However, collecting and sharing powerful employee testimonials requires a strategic approach to make sure they're genuine and impactful.
Whether you're a founder, HR manager, Head of People or recruiter, this guide will help you understand how to collect employee testimonials and share them to potential employees.
What is an employee testimonial?
An employee review is an endorsement from member of your team saying what they like about working for your company. It can be in the form of text or video.
These testimonials from your happy employees can include details about:
• The culture and work environment
• Opportunities for professional development
• Company values and mission
• Benefits or perks of working with the company
• Reasons why others should join the team
Example employee testimonials - careers at Mixmax
According to a report by The Talent Board, when asked to identify the most valuable recruitment marketing content, 24% of candidates said employee testimonials.
Employee stories can be an invaluable asset to your recruitment strategy. By collecting and sharing insights from real employees, you can give job seekers a realistic view of what it's like to work for the company. This can help you attract the best talent and foster trust in your organization.
You can use employee testimonials on your website, and on your recruitment pages and platforms to drive more high quality job applications, and to help with onboarding new team members.
Best formats for an employee testimonial
When it comes to collecting and sharing employee testimonials, there are a variety of formats you can choose from. The best format depends on your goals, target audience, and the type of content you want to showcase.
Video testimonials
Video testimonials are one of the best ways to bring employee experiences to life. They provide a more personal and engaging experience for the audience. Seeing employees speak passionately about their experiences adds authenticity and credibility to the testimonials.
Text interviews/Articles
These allow for a comprehensive and in-depth exploration of an employee's experiences and insights. Through well-crafted narratives, you can showcase the employee's journey, their contributions to the organization, and the impact they've made. Articles and blog posts provide ample space to include quotes, anecdotes, and relevant details that can inspire and resonate with the readers.
Quotes
Quotes are a great way to quickly and concisely communicate the key points of an employee testimonial. They can be used in both text and video formats, and they serve as powerful sound bites that allow you to capture the essence of the employee’s experience in just a few words. Quotes are also particularly effective when used on social media, as they can easily be shared and spread
Employee image reels
Pictures are worth a thousand words. By collecting images of employees in action – whether it’s in office events, workshops, or other activities – you can provide a glimpse into the personality and energy of your team.
Example: Testimonials from Employees of Linear
How to collect testimonials from your employees
The most common way to collect employee testimonials is requesting them over an email.
However, this means you'll have to manually sort through the responses, copy and paste them to a document, and manage them there.
This also means that if you're collecting testimonial videos your team member will have to film, upload, and send the video file to you manually.
More simply, you can use atestimonial collection tool like Senja to collect, manage and share your employee's positive experiences in seconds. You'll get a beautiful collection form, employees can leave text and video testimonials in seconds, and you can share them anywhere you like without code.
12 amazing testimonial questions to ask your employees
The questions you ask your employees will either break or make your testimonial.
Rather than just ask "What do you love about working here?" you can instead use a series of focused questions. Here are some great testimonial questions you can use when gathering employee testimonials.
What is the best thing about working for our company?
What is one thing you wish you had known in your first week?
What does a 'day in the life' look for you?
What is your favourite perk, policy or process?
What tools do you use day to day?
What were your doubts about working here? How were they addressed?
What have you learnt since working for our company?
What are your colleagues like?
In your opinion, what are the growth opportunities that this company offers?
What is a milestone or project at work that you're proud of?
See more employee testimonial questions in Senja's testimonial question directory.
What makes a good employee testimonial
As well as asking the right questions, it's really important you give your employee good direction regarding the tone, when you request a testimonial. Here are a few important things to note:
It should be authentic. Avoid corporate speak and business lingo. Just be plain and honest.
It should be written in the first person.The employee should be sharing their story, so make sure their testimonial is written in the first person.
It should highlight specific accomplishments and contributions
It includes details about the employee. Their skills, current role/job title
It provides concrete examples and anecdotes to support the testimonial.
Where can I share employee testimonials? Tips and examples
There are many places you can share employee testimonials. Here are the most common ones:
Your website recruitment pages
The obvious one! If you want to recruit better candidates, then you need to demonstrate that your company is a great place to work. First-hand employee experiences are authentic and engaging. So remember to share employee testimonials on your recruitment pages.
Testimonials from Webflow employees
Your recruitment platforms
If you a recruitment platform like Workable, Greenhouse or Breezy, you can either embed employee testimonials, or link to your employee Wall of Love, to get more high quality candidates. Your competitors are already doing it, so don't get left behind. Videos can relay your team's energy, culture and humour more authentically than 100s of words.
Your new employee onboarding guides
Don't just use employee testimonials to recruit! Use them to ensure new hires have a great first week and onboarding experience. Share your team's top tips for a great first week in a video remix, and help your new hire get started.
Your social posts when recruiting
Posting new roles on social channels like LinkedIn? Include visual or video testimonials. Senja has a free Image Maker that can turn any testimonial into a beautiful image in seconds.
Link to an employee Wall of Love
More and more companies are creating a Wall of Love with customer testimonials to share with employees or on their website. But a new trend is to collect employee testimonials and turn it into an employee Wall of Love. You can then link to this in your email footer, social posts and recruitment pages.
As a video montage
Rather than feature each testimonial individually, you can remix the video testimonials into new videos. Here's some ideas for remix videos you could create:
A day in the life of our company
A day in the life of our team
A day in the life of one person
The tools we use
Our top tips for your first week or first day
My favourite perk
Example testimonial: Emirates Careers
How to add employee testimonials to your website
Use your designer and developer
Once you've collected and edited your employee testimonials, you can have a designer add them to your website design (they normally do this in software like Figma), and a developer implement them. You should update your testimonials regularly.
Use a free tool like Senja
Alternatively, you can use a free tool like Senja to embed dozens of testimonial widgets and create an Employee Wall of Love in seconds, then embed it anywhere you like.
Senja also lets you import your existing employee testimonials from third-party review sites and create stunning testimonial images from them that you can post on your social channels and reach out to potential job candidates.
Testimonials Made Easy
The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.
Testimonials Made Easy
The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.
Testimonials Made Easy
The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.