Requesting a testimonial from a client, customer or colleague? Whatever the reason - you need to ask them. If that makes you feeling awkward, don't panic. Here's some proven templates you can copy-paste that don't sound demanding or annoying.

Freelancer testimonial request template

Here's a testimonial request message that can be used to ask a happy client for a testimonial for your freelance work. You can then use these testimonials to win more work from your ideal clients.

  • When to ask: at the end of a project, or after the first invoice is paid
  • Where to ask: over email
  • How to ask: a suggested message follows

Hi #client_name,

I've really enjoyed working with you on #project_name.

As you may know, testimonials help freelancers grow their business and win new clients.

I would really appreciate it if you would leave me a text or video testimonial here:

[Link to your Senja form]

Thanks
#Your_name

SaaS testimonial request template

Running, marketing or selling a SaaS? You'll want to ask your existing users and customers for testimonials regularly. These can then be used to increase landing page conversion, close more sales or drive visits from your social channels.

Here's a testimonial request message that can be used to ask a happy customer for a testimonial for your SaaS.

Hi #customer_name,

Thank you for being a paying customer of #saas_name.

As you may know, testimonials help us grow our business and win new customers.

I would really appreciate it if you would leave us a text or video testimonial here: [Link to your Senja form]

Thanks
#Your_name

#Your_job_title

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Tip! Remember when you and where you ask for a testimonial is important too. Here's a guide on collecting testimonials.