The Testimonial Blog

The Testimonial Blog

How to collect testimonials - a beginner's guide

How to collect testimonials - a beginner's guide

Written by Oliver Meakings

Cofounder of Senja

How to collect customer testimonials?

A great collection of customer testimonials powers your marketing and sales - helping you deliver your new user and revenue goals. But when and where do you collect them without frustrating your customers?

I asked 13 founders, freelancers and creators how they successfully collect customer testimonials. Here's what they said:

Check out the best testimonial collection software.

The when and the where of collecting testimonials

A quick note: there are two things you need to consider when thinking about how to collect testimonials. The first, when? When is a the most effective time to ask your customer for a testimonial. The second, where? Over what platform or tool should you ask them?

You also want to consider the questions you ask. Here's my guide to testimonial questions.

Collect testimonials when chatting with happy users

Talking with happy customers over your chatbot, Slack or Twitter DMs? Discussing a new feature or how to use your tool? Make sure that you use that time as an opportunity to collect a testimonial from them. That's how Jim from BrandBird, Richard from Coldlytics and Marie from Tally (will) do it:

Usually, I ask for testimonials while I chat with satisfied customers.

Almost always they're happy to share a quote and help me

Otherwise, I ask via a Twitter post or a batch email to active users.

β€” Jim Raptis πŸ‡ΊπŸ‡¦ (@d__raptis) June 16, 2022

Usually we ask via intercom/support chat, when the customer is clearly happy with their experience :-)

β€” Richard Francis (@rich186) June 15, 2022

Haven’t published any yet, but I would ask after an ongoing conversation or when we receive positive feedback (can be on Slack, email or Twitter)

β€” Marie (@MarieMartens) June 16, 2022

Collect testimonials on Twitter

If fans of you, and your product, follow you on Twitter, why not post a tweet asking for a testimonial. That's what Jess Telford did! From there you can favourite them, or copy them into a document. With Senja you can even import the tweets, and display them on a Wall of Love, or as testimonial widgets across your website.

Via Twitter https://t.co/O7NN6W4z0I

β€” Jess Telford (@JessTelford) June 15, 2022

Collect testimonials after you have shown interest in them

It's not just about how you ask for testimonials, but when. Dago from Logology saw a massive increase in testimonial submission after showing a genuine interest in his customers' businesses. Sounds obvious, but it's something busy founders often forget to do. Here's how he did it.

I sent an email asking my customers for a testimonial.

Only 5% gave me one 😞

Then I sent an email asking about their startup.

50% replied and we started chatting πŸ‘€

Then after 2 weeks I asked for a testimonial again.

And they were happy to give it πŸ”₯

Give before you ask πŸ™

β€” Dagobert Renouf (@dagorenouf) March 17, 2022

Ask them on the phone or in person

This one is pretty simple. Just phone your customers and ask them to send you a testimonial over email, or dictate one to you right then and there. Simple and effective. Thanks to Elliot for the tip.

Pick up the phone and ask normally works for me!

β€” Elliott (@ehawk90) June 15, 2022

Alternatively, if you're a freelancer or consultant running an in-person workshop or event, make sure you finish your session by asking for referrals. Private chef Chris recommends reminding people that referrals are critical to your business, before giving them a card to complete.

At the end I remind them that my business lives off referrals and pass out comment cards that requests 2-3 referrals.

One sale per card is all it takes.

β€” Chris Martin (@Aintitdelicious) June 15, 2022

Collect testimonials with a timed email

It's important to give your customers time to reflect on your product or service before asking them for a testimonial. Which is why Benjamin Houy from French Together waits 2 months before emailing his course buyers and asking for a testimonial.

I have an email scheduled to go out 2 months after people buy my course. When I get a positive reply, I ask if I can use it as a testimonial.

β€” Benjamin Houy (@BenjaminHouy) June 15, 2022

Freelancer Bronwyn also uses email, and suggests you follow up with reminders so that your customers don't forget to leave their testimonial.

A simple email after we finish working together, then some reminders too. Sometimes I also ask for a LinkedIn review!

β€” Bronwyn Tagg (@Bronwyntagg) June 16, 2022

Finally, Dan from popular Twitter tool ilo emails his users in batches when he's looking to record more customer testimonials. He also collects them from Twitter.

I usually just email users in batches when I’m on the lookout for new testimonials. Though most testimonials on the ilo site come from tweets

β€” Dan Rowden ⚑️ (@dr) June 15, 2022

Collect testimonials with a structured form

Sakshi is a freelance B2B content writer who collects and shares testimonials to help her win more work. Her advice is to create a form that ensures your customers structure their testimonial well. Senja.io has a built in testimonial Collection Form that helps you guarantee the perfect testimonial every time.

I usually send them an email thanking them, and then asking for a testimonial, written or video. If they choose written, I guide them to a form which usually helps them structure their testimonials well, and if they're doing video then they can do it anyway they want.

β€” Sakshi Jha|Freelance B2B Content Writer (@MyselfSakshi) June 15, 2022

Ask for a video testimonial

Tella is a funky Loom alternative that helps you make better videos. Which is why co-founder Grant asks his customers to record a testimonial with Tella, before embedding it on the Tella website. Video testimonials can capture more authentic emotion than text, which is why Senja has video capture built in.

Ask them to record a @TellaHQ, and then embed it on the website :)

β€” Grant (@9ranty) June 15, 2022

Repurpose your testimonials across platforms

Whether you collected your testimonials on Twitter, Facebook, LinkedIn or Product Hunt, remember that you can copy and re-purpose them. Use testimonials when where you need them most - whether that's in your sales proposal, on your website, or keep yourself motivated. Senja's testimonial widgets will inspire you.

Don't do this as often as I should tbh! But usually would email asking for a testimonial or LinkedIn recommendation to then repurpose

β€” Christina Pashialis (ContentUK.co) (@christina_p) June 15, 2022

Also read

New businesses struggle to collect the social proof they need to close more sales deals and convert more visitors. With these tips you should find collecting testimonials simple and rewarding. If you want a free platform to painlessly collect, manage and share your testimonials, consider Senja.

How to collect customer testimonials?

A great collection of customer testimonials powers your marketing and sales - helping you deliver your new user and revenue goals. But when and where do you collect them without frustrating your customers?

I asked 13 founders, freelancers and creators how they successfully collect customer testimonials. Here's what they said:

Check out the best testimonial collection software.

The when and the where of collecting testimonials

A quick note: there are two things you need to consider when thinking about how to collect testimonials. The first, when? When is a the most effective time to ask your customer for a testimonial. The second, where? Over what platform or tool should you ask them?

You also want to consider the questions you ask. Here's my guide to testimonial questions.

Collect testimonials when chatting with happy users

Talking with happy customers over your chatbot, Slack or Twitter DMs? Discussing a new feature or how to use your tool? Make sure that you use that time as an opportunity to collect a testimonial from them. That's how Jim from BrandBird, Richard from Coldlytics and Marie from Tally (will) do it:

Usually, I ask for testimonials while I chat with satisfied customers.

Almost always they're happy to share a quote and help me

Otherwise, I ask via a Twitter post or a batch email to active users.

β€” Jim Raptis πŸ‡ΊπŸ‡¦ (@d__raptis) June 16, 2022

Usually we ask via intercom/support chat, when the customer is clearly happy with their experience :-)

β€” Richard Francis (@rich186) June 15, 2022

Haven’t published any yet, but I would ask after an ongoing conversation or when we receive positive feedback (can be on Slack, email or Twitter)

β€” Marie (@MarieMartens) June 16, 2022

Collect testimonials on Twitter

If fans of you, and your product, follow you on Twitter, why not post a tweet asking for a testimonial. That's what Jess Telford did! From there you can favourite them, or copy them into a document. With Senja you can even import the tweets, and display them on a Wall of Love, or as testimonial widgets across your website.

Via Twitter https://t.co/O7NN6W4z0I

β€” Jess Telford (@JessTelford) June 15, 2022

Collect testimonials after you have shown interest in them

It's not just about how you ask for testimonials, but when. Dago from Logology saw a massive increase in testimonial submission after showing a genuine interest in his customers' businesses. Sounds obvious, but it's something busy founders often forget to do. Here's how he did it.

I sent an email asking my customers for a testimonial.

Only 5% gave me one 😞

Then I sent an email asking about their startup.

50% replied and we started chatting πŸ‘€

Then after 2 weeks I asked for a testimonial again.

And they were happy to give it πŸ”₯

Give before you ask πŸ™

β€” Dagobert Renouf (@dagorenouf) March 17, 2022

Ask them on the phone or in person

This one is pretty simple. Just phone your customers and ask them to send you a testimonial over email, or dictate one to you right then and there. Simple and effective. Thanks to Elliot for the tip.

Pick up the phone and ask normally works for me!

β€” Elliott (@ehawk90) June 15, 2022

Alternatively, if you're a freelancer or consultant running an in-person workshop or event, make sure you finish your session by asking for referrals. Private chef Chris recommends reminding people that referrals are critical to your business, before giving them a card to complete.

At the end I remind them that my business lives off referrals and pass out comment cards that requests 2-3 referrals.

One sale per card is all it takes.

β€” Chris Martin (@Aintitdelicious) June 15, 2022

Collect testimonials with a timed email

It's important to give your customers time to reflect on your product or service before asking them for a testimonial. Which is why Benjamin Houy from French Together waits 2 months before emailing his course buyers and asking for a testimonial.

I have an email scheduled to go out 2 months after people buy my course. When I get a positive reply, I ask if I can use it as a testimonial.

β€” Benjamin Houy (@BenjaminHouy) June 15, 2022

Freelancer Bronwyn also uses email, and suggests you follow up with reminders so that your customers don't forget to leave their testimonial.

A simple email after we finish working together, then some reminders too. Sometimes I also ask for a LinkedIn review!

β€” Bronwyn Tagg (@Bronwyntagg) June 16, 2022

Finally, Dan from popular Twitter tool ilo emails his users in batches when he's looking to record more customer testimonials. He also collects them from Twitter.

I usually just email users in batches when I’m on the lookout for new testimonials. Though most testimonials on the ilo site come from tweets

β€” Dan Rowden ⚑️ (@dr) June 15, 2022

Collect testimonials with a structured form

Sakshi is a freelance B2B content writer who collects and shares testimonials to help her win more work. Her advice is to create a form that ensures your customers structure their testimonial well. Senja.io has a built in testimonial Collection Form that helps you guarantee the perfect testimonial every time.

I usually send them an email thanking them, and then asking for a testimonial, written or video. If they choose written, I guide them to a form which usually helps them structure their testimonials well, and if they're doing video then they can do it anyway they want.

β€” Sakshi Jha|Freelance B2B Content Writer (@MyselfSakshi) June 15, 2022

Ask for a video testimonial

Tella is a funky Loom alternative that helps you make better videos. Which is why co-founder Grant asks his customers to record a testimonial with Tella, before embedding it on the Tella website. Video testimonials can capture more authentic emotion than text, which is why Senja has video capture built in.

Ask them to record a @TellaHQ, and then embed it on the website :)

β€” Grant (@9ranty) June 15, 2022

Repurpose your testimonials across platforms

Whether you collected your testimonials on Twitter, Facebook, LinkedIn or Product Hunt, remember that you can copy and re-purpose them. Use testimonials when where you need them most - whether that's in your sales proposal, on your website, or keep yourself motivated. Senja's testimonial widgets will inspire you.

Don't do this as often as I should tbh! But usually would email asking for a testimonial or LinkedIn recommendation to then repurpose

β€” Christina Pashialis (ContentUK.co) (@christina_p) June 15, 2022

Also read

New businesses struggle to collect the social proof they need to close more sales deals and convert more visitors. With these tips you should find collecting testimonials simple and rewarding. If you want a free platform to painlessly collect, manage and share your testimonials, consider Senja.

How to collect customer testimonials?

A great collection of customer testimonials powers your marketing and sales - helping you deliver your new user and revenue goals. But when and where do you collect them without frustrating your customers?

I asked 13 founders, freelancers and creators how they successfully collect customer testimonials. Here's what they said:

Check out the best testimonial collection software.

The when and the where of collecting testimonials

A quick note: there are two things you need to consider when thinking about how to collect testimonials. The first, when? When is a the most effective time to ask your customer for a testimonial. The second, where? Over what platform or tool should you ask them?

You also want to consider the questions you ask. Here's my guide to testimonial questions.

Collect testimonials when chatting with happy users

Talking with happy customers over your chatbot, Slack or Twitter DMs? Discussing a new feature or how to use your tool? Make sure that you use that time as an opportunity to collect a testimonial from them. That's how Jim from BrandBird, Richard from Coldlytics and Marie from Tally (will) do it:

Usually, I ask for testimonials while I chat with satisfied customers.

Almost always they're happy to share a quote and help me

Otherwise, I ask via a Twitter post or a batch email to active users.

β€” Jim Raptis πŸ‡ΊπŸ‡¦ (@d__raptis) June 16, 2022

Usually we ask via intercom/support chat, when the customer is clearly happy with their experience :-)

β€” Richard Francis (@rich186) June 15, 2022

Haven’t published any yet, but I would ask after an ongoing conversation or when we receive positive feedback (can be on Slack, email or Twitter)

β€” Marie (@MarieMartens) June 16, 2022

Collect testimonials on Twitter

If fans of you, and your product, follow you on Twitter, why not post a tweet asking for a testimonial. That's what Jess Telford did! From there you can favourite them, or copy them into a document. With Senja you can even import the tweets, and display them on a Wall of Love, or as testimonial widgets across your website.

Via Twitter https://t.co/O7NN6W4z0I

β€” Jess Telford (@JessTelford) June 15, 2022

Collect testimonials after you have shown interest in them

It's not just about how you ask for testimonials, but when. Dago from Logology saw a massive increase in testimonial submission after showing a genuine interest in his customers' businesses. Sounds obvious, but it's something busy founders often forget to do. Here's how he did it.

I sent an email asking my customers for a testimonial.

Only 5% gave me one 😞

Then I sent an email asking about their startup.

50% replied and we started chatting πŸ‘€

Then after 2 weeks I asked for a testimonial again.

And they were happy to give it πŸ”₯

Give before you ask πŸ™

β€” Dagobert Renouf (@dagorenouf) March 17, 2022

Ask them on the phone or in person

This one is pretty simple. Just phone your customers and ask them to send you a testimonial over email, or dictate one to you right then and there. Simple and effective. Thanks to Elliot for the tip.

Pick up the phone and ask normally works for me!

β€” Elliott (@ehawk90) June 15, 2022

Alternatively, if you're a freelancer or consultant running an in-person workshop or event, make sure you finish your session by asking for referrals. Private chef Chris recommends reminding people that referrals are critical to your business, before giving them a card to complete.

At the end I remind them that my business lives off referrals and pass out comment cards that requests 2-3 referrals.

One sale per card is all it takes.

β€” Chris Martin (@Aintitdelicious) June 15, 2022

Collect testimonials with a timed email

It's important to give your customers time to reflect on your product or service before asking them for a testimonial. Which is why Benjamin Houy from French Together waits 2 months before emailing his course buyers and asking for a testimonial.

I have an email scheduled to go out 2 months after people buy my course. When I get a positive reply, I ask if I can use it as a testimonial.

β€” Benjamin Houy (@BenjaminHouy) June 15, 2022

Freelancer Bronwyn also uses email, and suggests you follow up with reminders so that your customers don't forget to leave their testimonial.

A simple email after we finish working together, then some reminders too. Sometimes I also ask for a LinkedIn review!

β€” Bronwyn Tagg (@Bronwyntagg) June 16, 2022

Finally, Dan from popular Twitter tool ilo emails his users in batches when he's looking to record more customer testimonials. He also collects them from Twitter.

I usually just email users in batches when I’m on the lookout for new testimonials. Though most testimonials on the ilo site come from tweets

β€” Dan Rowden ⚑️ (@dr) June 15, 2022

Collect testimonials with a structured form

Sakshi is a freelance B2B content writer who collects and shares testimonials to help her win more work. Her advice is to create a form that ensures your customers structure their testimonial well. Senja.io has a built in testimonial Collection Form that helps you guarantee the perfect testimonial every time.

I usually send them an email thanking them, and then asking for a testimonial, written or video. If they choose written, I guide them to a form which usually helps them structure their testimonials well, and if they're doing video then they can do it anyway they want.

β€” Sakshi Jha|Freelance B2B Content Writer (@MyselfSakshi) June 15, 2022

Ask for a video testimonial

Tella is a funky Loom alternative that helps you make better videos. Which is why co-founder Grant asks his customers to record a testimonial with Tella, before embedding it on the Tella website. Video testimonials can capture more authentic emotion than text, which is why Senja has video capture built in.

Ask them to record a @TellaHQ, and then embed it on the website :)

β€” Grant (@9ranty) June 15, 2022

Repurpose your testimonials across platforms

Whether you collected your testimonials on Twitter, Facebook, LinkedIn or Product Hunt, remember that you can copy and re-purpose them. Use testimonials when where you need them most - whether that's in your sales proposal, on your website, or keep yourself motivated. Senja's testimonial widgets will inspire you.

Don't do this as often as I should tbh! But usually would email asking for a testimonial or LinkedIn recommendation to then repurpose

β€” Christina Pashialis (ContentUK.co) (@christina_p) June 15, 2022

Also read

New businesses struggle to collect the social proof they need to close more sales deals and convert more visitors. With these tips you should find collecting testimonials simple and rewarding. If you want a free platform to painlessly collect, manage and share your testimonials, consider Senja.

Collecting testimonials doesn't get much easier

Collect text and video testimonials β€” Share them everywhere!

Sign up for free

Testimonials Made Easy

The faster, easier way to collect testimonials

Jump in today and see how easy it is to collect testimonials with Senja.

Testimonials Made Easy

The faster, easier way to collect testimonials

Jump in today and see how easy it is to collect testimonials with Senja.

Testimonials Made Easy

The faster, easier way to collect testimonials

Jump in today and see how easy it is to collect testimonials with Senja.