The Testimonial Blog

Testimonial questions: here's what you need to ask

Feb 24, 2023

Testimonial questions

When collecting testimonials the questions you ask are critical. They inform the testimonial you receive, how effective that testimonial is when shared, and the unique ways in which you are able to share it.

Here's some ideas for testimonial questions - including how you can use the answers to create powerful testimonial widgets.

Before the questions, collect details

But first, remember when you collect a testimonial, you also need to collect details from the person giving it. I call this your testimonial meta information. Remember to collect:

  • Full name

  • Job title

  • Team

  • Company

  • Website

  • The person's picture / avatar

  • Email address

  • And consent to share

The person leaving a testimonial should opt-in to having their testimonial used across your marketing and sales efforts. So request specific consent to set expectations and avoid any confusion later.

Testimonials question to ask: a summary

I've created this visual summary of testimonial questions to ask. If you're short for time, this covers the key points you need to cover when asking for a testimonial.

Read on for a list of specific questions you can ask (and how you can use them).

Testimonial questions to ask

What triggered you to sign up?

We're trying to define the feeling or situation of the new sign up. This is so the person watching can resonate with it.

What was your biggest doubt when signing up?

Before people sign up to your product they have doubts. The person reading your testimonial will also have doubts, and seeing them discussed and addressed in a testimonial could lead them to convert.

What product did you switch from?

When people are comparing solutions they are already looking at your competitors. Showing people who switched will encourage people to make the change too.

Describe life like before and after using our product?

This is a common copywriting conversion technique. Painting this picture helps your visitor to convert. Ask this question to get your current happy customers to leave a persuasive testimonial.

What specific outcomes have you had? Use numbers

We want to evidence claims. Testimonials will often talk about reaching success - which is great. But do we have numbers to prove what is being said? This could be an increase in revenue, an increase in productivity, a decrease in bugs.

What do you think about [a certain aspect of your product]?

This type of testimonial be used in really creative ways. For example, take this testimonial and pair it with that feature on your landing page, or in your in-product upgrade screen. Here's how Hotjar do it:

Anything else?

We want to make space for the customer to share other thoughts that these testimonial questions may have missed. If something interesting comes up in the responses, make sure

Here's some more creative testimonial questions

Want to create more distinct testimonials, then you need to ask creative questions. Here's some ideas for creative testimonial questions:

  • What surprised you the most about our product?

  • How would you pitch our product to someone undecided?

  • What does our product do better than any other?

  • What do you think of our pricing, customer service...

  • Describe our product or business in one word

  • What ROI has our platform generated? Has it paid for itself?

  • Would you recommend our product?

  • How did members of your team find adopting the product?

Testimonial questions by industry

I've curated testimonial questions by different industries. Review your industry to find questions that help you get better quality testimonials from your customers, clients or employees:

Testimonial questions

When collecting testimonials the questions you ask are critical. They inform the testimonial you receive, how effective that testimonial is when shared, and the unique ways in which you are able to share it.

Here's some ideas for testimonial questions - including how you can use the answers to create powerful testimonial widgets.

Before the questions, collect details

But first, remember when you collect a testimonial, you also need to collect details from the person giving it. I call this your testimonial meta information. Remember to collect:

  • Full name

  • Job title

  • Team

  • Company

  • Website

  • The person's picture / avatar

  • Email address

  • And consent to share

The person leaving a testimonial should opt-in to having their testimonial used across your marketing and sales efforts. So request specific consent to set expectations and avoid any confusion later.

Testimonials question to ask: a summary

I've created this visual summary of testimonial questions to ask. If you're short for time, this covers the key points you need to cover when asking for a testimonial.

Read on for a list of specific questions you can ask (and how you can use them).

Testimonial questions to ask

What triggered you to sign up?

We're trying to define the feeling or situation of the new sign up. This is so the person watching can resonate with it.

What was your biggest doubt when signing up?

Before people sign up to your product they have doubts. The person reading your testimonial will also have doubts, and seeing them discussed and addressed in a testimonial could lead them to convert.

What product did you switch from?

When people are comparing solutions they are already looking at your competitors. Showing people who switched will encourage people to make the change too.

Describe life like before and after using our product?

This is a common copywriting conversion technique. Painting this picture helps your visitor to convert. Ask this question to get your current happy customers to leave a persuasive testimonial.

What specific outcomes have you had? Use numbers

We want to evidence claims. Testimonials will often talk about reaching success - which is great. But do we have numbers to prove what is being said? This could be an increase in revenue, an increase in productivity, a decrease in bugs.

What do you think about [a certain aspect of your product]?

This type of testimonial be used in really creative ways. For example, take this testimonial and pair it with that feature on your landing page, or in your in-product upgrade screen. Here's how Hotjar do it:

Anything else?

We want to make space for the customer to share other thoughts that these testimonial questions may have missed. If something interesting comes up in the responses, make sure

Here's some more creative testimonial questions

Want to create more distinct testimonials, then you need to ask creative questions. Here's some ideas for creative testimonial questions:

  • What surprised you the most about our product?

  • How would you pitch our product to someone undecided?

  • What does our product do better than any other?

  • What do you think of our pricing, customer service...

  • Describe our product or business in one word

  • What ROI has our platform generated? Has it paid for itself?

  • Would you recommend our product?

  • How did members of your team find adopting the product?

Testimonial questions by industry

I've curated testimonial questions by different industries. Review your industry to find questions that help you get better quality testimonials from your customers, clients or employees:

Testimonial questions

When collecting testimonials the questions you ask are critical. They inform the testimonial you receive, how effective that testimonial is when shared, and the unique ways in which you are able to share it.

Here's some ideas for testimonial questions - including how you can use the answers to create powerful testimonial widgets.

Before the questions, collect details

But first, remember when you collect a testimonial, you also need to collect details from the person giving it. I call this your testimonial meta information. Remember to collect:

  • Full name

  • Job title

  • Team

  • Company

  • Website

  • The person's picture / avatar

  • Email address

  • And consent to share

The person leaving a testimonial should opt-in to having their testimonial used across your marketing and sales efforts. So request specific consent to set expectations and avoid any confusion later.

Testimonials question to ask: a summary

I've created this visual summary of testimonial questions to ask. If you're short for time, this covers the key points you need to cover when asking for a testimonial.

Read on for a list of specific questions you can ask (and how you can use them).

Testimonial questions to ask

What triggered you to sign up?

We're trying to define the feeling or situation of the new sign up. This is so the person watching can resonate with it.

What was your biggest doubt when signing up?

Before people sign up to your product they have doubts. The person reading your testimonial will also have doubts, and seeing them discussed and addressed in a testimonial could lead them to convert.

What product did you switch from?

When people are comparing solutions they are already looking at your competitors. Showing people who switched will encourage people to make the change too.

Describe life like before and after using our product?

This is a common copywriting conversion technique. Painting this picture helps your visitor to convert. Ask this question to get your current happy customers to leave a persuasive testimonial.

What specific outcomes have you had? Use numbers

We want to evidence claims. Testimonials will often talk about reaching success - which is great. But do we have numbers to prove what is being said? This could be an increase in revenue, an increase in productivity, a decrease in bugs.

What do you think about [a certain aspect of your product]?

This type of testimonial be used in really creative ways. For example, take this testimonial and pair it with that feature on your landing page, or in your in-product upgrade screen. Here's how Hotjar do it:

Anything else?

We want to make space for the customer to share other thoughts that these testimonial questions may have missed. If something interesting comes up in the responses, make sure

Here's some more creative testimonial questions

Want to create more distinct testimonials, then you need to ask creative questions. Here's some ideas for creative testimonial questions:

  • What surprised you the most about our product?

  • How would you pitch our product to someone undecided?

  • What does our product do better than any other?

  • What do you think of our pricing, customer service...

  • Describe our product or business in one word

  • What ROI has our platform generated? Has it paid for itself?

  • Would you recommend our product?

  • How did members of your team find adopting the product?

Testimonial questions by industry

I've curated testimonial questions by different industries. Review your industry to find questions that help you get better quality testimonials from your customers, clients or employees:

Testimonials Made Easy

The faster, easier way to collect testimonials

Jump in today and see how easy it is to collect testimonials with Senja.

Testimonials Made Easy

The faster, easier way to collect testimonials

Jump in today and see how easy it is to collect testimonials with Senja.

Testimonials Made Easy

The faster, easier way to collect testimonials

Jump in today and see how easy it is to collect testimonials with Senja.