The Testimonial Blog
The Testimonial Blog
How to tag testimonials - Everything you need to know
How to tag testimonials - Everything you need to know
Written by Oliver Meakings
Cofounder of Senja
Have you received a new testimonial from a happy customer?
You need to tag it.
Tagging is a critical part of testimonial management.
It guarantees that when you want to share a testimonial, it's easy to find the most relevant one.
In this simple guide, I'll walk you through the why and how of testimonial tagging. 🏷️
Why should I tag testimonials?
For discovery: Group testimonials by tag for discovery.
For use in a testimonial tool like Senja: Group testimonials by tag to quickly find and turn them into a Wall of Love, widget, or image in Senja.
You can use tags to group common themes like formats, copy, or objections. These are an interpretation of the testimonial and therefore may not be easily found by searching for keywords.
To stay on top of things, it’s essential you tag a testimonial when you receive it. Your future self will thank you.
What are the common ways I can tag?
Here's your TLDR overview of common ways to tag your testimonials.
Testimonial for [product/service]
What: Is it for my course, consultancy services, or books?
Why: If you collect testimonials for multiple products or services, tagging your testimonials based on the product the testimonial is for can make it really easy to find it again.
Example tag: Course, Consultancy, Lead magnet
Testimonial format
What: Is it a video, text, or social media testimonial?
Why: Easily find testimonials by their format to use where you need.
Example tags: Format - Text, Format - Social
Objection addressed
What: What sales objection did this testimonial address? For example, price, setup speed, or security.
Why: When a sales lead has a question, answer it with one or more customer testimonials.
Example tag: Objection - Price
Feature mentioned
What: What feature or product experience does this testimonial mention?
Why: Use feature-focused testimonials wherever you talk about that feature including landing pages and upgrade pages
Example tag: Feature - CSV Import, Feature - Analytics
Policy talked about
What: What policy does this testimonial talk about?
Why: If a sales lead asks about a policy, you can detail it, and share a relevant testimonial too.
Example tag: Policy - GDPR
Testimonial copy
What: What copy style does this testimonial use?
Why: You might have a preference for a testimonial that focuses on outcomes, or which details switching from another provider. Tag them.
Example tags: Copy - before and after, Copy - switched from
Customer + Company
Additionally, you may want to tag the testimonial with details of the customer and company type, although you may have already collected and indexed this information.
This seems like hard work 😅
Adding tags might seem like hard work, but Senja makes it super easy to do it. We want to empower you to use the right testimonial at the right time, and tagging is the key to doing that.
Have you received a new testimonial from a happy customer?
You need to tag it.
Tagging is a critical part of testimonial management.
It guarantees that when you want to share a testimonial, it's easy to find the most relevant one.
In this simple guide, I'll walk you through the why and how of testimonial tagging. 🏷️
Why should I tag testimonials?
For discovery: Group testimonials by tag for discovery.
For use in a testimonial tool like Senja: Group testimonials by tag to quickly find and turn them into a Wall of Love, widget, or image in Senja.
You can use tags to group common themes like formats, copy, or objections. These are an interpretation of the testimonial and therefore may not be easily found by searching for keywords.
To stay on top of things, it’s essential you tag a testimonial when you receive it. Your future self will thank you.
What are the common ways I can tag?
Here's your TLDR overview of common ways to tag your testimonials.
Testimonial for [product/service]
What: Is it for my course, consultancy services, or books?
Why: If you collect testimonials for multiple products or services, tagging your testimonials based on the product the testimonial is for can make it really easy to find it again.
Example tag: Course, Consultancy, Lead magnet
Testimonial format
What: Is it a video, text, or social media testimonial?
Why: Easily find testimonials by their format to use where you need.
Example tags: Format - Text, Format - Social
Objection addressed
What: What sales objection did this testimonial address? For example, price, setup speed, or security.
Why: When a sales lead has a question, answer it with one or more customer testimonials.
Example tag: Objection - Price
Feature mentioned
What: What feature or product experience does this testimonial mention?
Why: Use feature-focused testimonials wherever you talk about that feature including landing pages and upgrade pages
Example tag: Feature - CSV Import, Feature - Analytics
Policy talked about
What: What policy does this testimonial talk about?
Why: If a sales lead asks about a policy, you can detail it, and share a relevant testimonial too.
Example tag: Policy - GDPR
Testimonial copy
What: What copy style does this testimonial use?
Why: You might have a preference for a testimonial that focuses on outcomes, or which details switching from another provider. Tag them.
Example tags: Copy - before and after, Copy - switched from
Customer + Company
Additionally, you may want to tag the testimonial with details of the customer and company type, although you may have already collected and indexed this information.
This seems like hard work 😅
Adding tags might seem like hard work, but Senja makes it super easy to do it. We want to empower you to use the right testimonial at the right time, and tagging is the key to doing that.
Have you received a new testimonial from a happy customer?
You need to tag it.
Tagging is a critical part of testimonial management.
It guarantees that when you want to share a testimonial, it's easy to find the most relevant one.
In this simple guide, I'll walk you through the why and how of testimonial tagging. 🏷️
Why should I tag testimonials?
For discovery: Group testimonials by tag for discovery.
For use in a testimonial tool like Senja: Group testimonials by tag to quickly find and turn them into a Wall of Love, widget, or image in Senja.
You can use tags to group common themes like formats, copy, or objections. These are an interpretation of the testimonial and therefore may not be easily found by searching for keywords.
To stay on top of things, it’s essential you tag a testimonial when you receive it. Your future self will thank you.
What are the common ways I can tag?
Here's your TLDR overview of common ways to tag your testimonials.
Testimonial for [product/service]
What: Is it for my course, consultancy services, or books?
Why: If you collect testimonials for multiple products or services, tagging your testimonials based on the product the testimonial is for can make it really easy to find it again.
Example tag: Course, Consultancy, Lead magnet
Testimonial format
What: Is it a video, text, or social media testimonial?
Why: Easily find testimonials by their format to use where you need.
Example tags: Format - Text, Format - Social
Objection addressed
What: What sales objection did this testimonial address? For example, price, setup speed, or security.
Why: When a sales lead has a question, answer it with one or more customer testimonials.
Example tag: Objection - Price
Feature mentioned
What: What feature or product experience does this testimonial mention?
Why: Use feature-focused testimonials wherever you talk about that feature including landing pages and upgrade pages
Example tag: Feature - CSV Import, Feature - Analytics
Policy talked about
What: What policy does this testimonial talk about?
Why: If a sales lead asks about a policy, you can detail it, and share a relevant testimonial too.
Example tag: Policy - GDPR
Testimonial copy
What: What copy style does this testimonial use?
Why: You might have a preference for a testimonial that focuses on outcomes, or which details switching from another provider. Tag them.
Example tags: Copy - before and after, Copy - switched from
Customer + Company
Additionally, you may want to tag the testimonial with details of the customer and company type, although you may have already collected and indexed this information.
This seems like hard work 😅
Adding tags might seem like hard work, but Senja makes it super easy to do it. We want to empower you to use the right testimonial at the right time, and tagging is the key to doing that.
Collecting testimonials doesn't get much easier
Collect text and video testimonials — Share them everywhere!
Sign up for free
Testimonials Made Easy
The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.
Testimonials Made Easy
The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.
Testimonials Made Easy
The faster, easier way to collect testimonials
Jump in today and see how easy it is to collect testimonials with Senja.