How to thank customers for their testimonials

Fantastic! A customer has shared a video or text testimonial, review or shout out with you. So, how do you thank them? This quick guide will show you how to thank a customer of for their testimonial.

Thanking a customer if part of the process of managing your testimonials.

Why thank a customer?

There are 4 main reasons you would thank your customer for a testimonial:

• To "close the loop" after inviting a customer to leave a testimonial

• Because you offered a gift to incentivize the customer to leave a testimonial

• To generate goodwill and word-of-mouth by delighting your customer

• To use the thank you to make another request

Types of thank you

At least you should send a quick note over email, DM or text message you thank your customer, but you can go further.

Here's some common testimonial thank yous:

• Send a message or note

  • Most likely an email

  • But could even be a hand-written note

    • For a hand-written note you will need your customer's address

  • See copy suggestions below

• Send a physical or digital gift (or reward)

  • See more about testimonial rewards

• Give them extra access

  • Unlock a new feature

  • Give them a special status in your product

• Send a video thank you message

  • This can be a personalized or automated message

  • See more about personalized video thank yous below

• Promote them when you share

  • @mention them in the social post

  • Link to them when you share on your website

  • Feature their story in your marketing

• Make a donation in their name

!!! For some of these you will need your customers real address, others can be fulfilled digitally.

How to share a video thank you

Here's a quick video guide to sharing a video testimonial using Senja. You can see how to share a video thank you here.

What to write in your message

Here's some copy suggestions for your thank you message:

!!! Note: thank yous should come from a person, not a company

Hi Customer Name

Thank you so much for taking the time to leave us a testimonial! We really appreciate you sharing your experience with us.

Your feedback helps us improve and lets others know about our work. Thanks again for being an awesome customer!

Thanks,
Your Name

See more ways to manage testimonials.