Want more testimonials? Peak into how top creators are asking for them!

It can feel daunting to ask for your first testimonial or maybe you've been discouraged in the past by asks that go unanswered. Social proof makes selling your products and services SO MUCH EASIER that it's worth pushing past these and trying some of the tips in this post.

This is a recap post from Senja's Open Office Hours. Every week, we dive into how to collect, manage and share testimonials so you can sell with social proof. Watch the replay from this session and join us for the next one!

Top Takeaway: Automatic or Automated Asks

If you want to collect more testimonials, don't leave it all to manual asks. Think about where you can automate your ask and make it part of how you operate your business.

Automatic ask: Included in an email template, documented into a process, linked on your channels
Example: a customer support reply template that includes a testimonial form

Automated ask: Sequences, autoresponders, confirmation pages, in product notifications
Example: a pop up that asks for a review every few months inside a product

Here's 6 great examples of how to integrate these automatic and automated asks into your workflows.

Make the ask

When crafting your testimonial ask, remember that it doesn't need to be long. One or two lines works great. You'll want to include:

• A link to your Senja testimonial form

• Why they should leave a testimonial (because it helps you, because it helps others or because they'll get a reward!)

We love Chenell Basilio's simple ask in the PS of her newsletter "Growth in Reverse." Also, check out Chenell's form and wall of love.

If you're newly collecting testimonials, you may want to go a bit bigger like Kat Vellos from "We Should Get Together" did here. Find Kat's wall of love on her newsletter subscribe page.

While how you ask matters, it also just helps to ask often! That's why Framer template designer Paul Lapkin also works his testimonial asks into his posts on X. Check out Paul's testimonial form on Senja.

One secret tip for getting more testimonials is by importing them from places where fans are talking about your brand. If you cruise the internet and do some searches in your social channels, you'll likely find some shout outs you can turn into testimonials. If not public, just ask for permission before importing.

MakerBox imported testimonials from ProductHunt and Slack which made collecting a ton of fan feedback super simple.

Create your form

With Senja, it takes minutes to get your testimonial form online. We designed it to be ready to share right away.

Three things we recommend you customize once it's live:

• Your opening note: make your fan comfortable and set the stage for a great testimonial

• Your prompts: check out our library of testimonial prompts

• Your thank you: once they've left a testimonial, what now? Give them another action like Sharing on X (you can enable this right inside your Senja form settings)

If you need more ideas for what to ask on the form itself, cruise our libraries:

• All testimonial examples

• Course testimonial examples

• SaaS testimonial examples

• Creator testimonial examples

We pulled a few great examples of testimonial forms for you to check out:

• Tarzan Kay's testimonial form (Newsletter creator and email marketer)

• Paul Lapkin's testimonial form (Framer template designer and digital product creator)

• Pascio's testimonial form (Notion template creator)

• Chenell's testimonial form (Newsletter creator)

Choose your channels

To collect more testimonials, work your ask into more than one channel! Email is by far the most popular place to ask for testimonials because it's the easiest to templatize and automate.

Five of the most common channels to make your testimonial asks include:

• Email: automated sequences and transactional emails (like "thank you" emails)

• On page: confirmation pages, newsletter pages, walls of love and other website or product pages where customers would be active

• Social media: in posts and in bio links, particularly during a launch

• Product Hunt: during launches (then import into Senja)

• Gumroad: post purchase (then import into Senja)

Our top tip for you on getting more testimonials (and getting more comfortable with the ask) is to automate the testimonial request. When you integrate your ask into your systems and channels and send gentle reminders to your fans a few times, you'll see more glowing testimonials come in.

Working on your testimonial game? Come to Senja's Open Office Hours! This is a recap of one of those live sessions. Every week, we dive into how to collect, manage and share testimonials so you can sell with social proof. Watch the replay from this session and join us for the next one!

Not yet using Senja? Sign up free and start collecting testimonials today.