How Makerbox automates testimonial collection with Senja

Makerbox is a suite of info products that helps indie entrepreneurs learn marketing.

We create marketing guides, courses, and templates for solopreneurs, so indie entrepreneurs know exactly how to grow their businesses.

Why were you looking for a testimonial tool?

I found Senja through Twitter around 6 months ago. We have a lot of products at MakerBox.club (5+), so it's hard to collect all the testimonials manually. Senja helps with that.

What's your testimonial collection process?

We have an email sequence, where our customers can get a gift after sending a testimonial. We use a Senja form, so the process is 100% automated. Perfect time-saver.

We've collected around 160 testimonial so far from Twitter, Product Hunt, Emails et cetera.

Regularly we collect about 5-10 per month, but we collect many more when we launch something.

What are your top tips for collecting more testimonials?

Before creating an email sequence, we used to send one-time emails to our customer base. It was far less effective than the current approach.

So, I recommend automating the process as soon as possible. All that you need is an email sequence, Senja form, and a product to give.

Now, after a purchase, we have an email sequence where we collect feedback for a small gift in exchange using ConvertKit.

How are you using Senja to increase conversion?

We have at least two widgets on each of our landing pages: we show quick social proof, reviews, and case studies

I love easy-to-navigate tags and widgets are. It makes the process of adding testimonials to our site easy and intuitive.