The Testimonial Blog

The Testimonial Blog

Collecting testimonials: a no-fluff beginners’ guide

Collecting testimonials: a no-fluff beginners’ guide

Written by Oliver Meakings

Cofounder of Senja

!!!Navigate this guide: Collect testimonials → Manage testimonialsShare testimonials

What is this guide?

This is a free, zero-fluff guide to help you collect more, better testimonials, manage them, and share them at the perfect place and time to grow your business. Whether you have 1 or 1000 happy customers, this guide can help you.

You are currently in part 1 of 3 of this guide: collect testimonials.

Who is this guide for?

Founders, marketers, creators, ecommerce owners, service providers and sales people. Anyone who wants to get more customers and grow their business with social proof.

Who wrote this guide?

Me! I’m Olly, the founder of Roast My Landing Page and cofounder of Senja. I have roasted over 900 landing pages and worked with 100s of founders to grow their businesses. My style is actionable and direct, and that’s what you can expect from this guide.

Why testimonials?

Before I walk you through how to collect testimonials, let me remind you why you should collect them. In short, they are a proven and effective marketing asset. You can use testimonials to:

  • Get more traffic to your website

  • Turn more website visitors into registered users or checkouts

  • Activate more users

  • Turn more active users into paying customers

  • Book more demos

  • Close more sales deals

  • Get more job applicants and hire better

But most founders I’ve worked with are doing it wrong, overcomplicating things, or not collecting testimonials at all.

This guide will show you how to use testimonials effectively in your business.

Want to see how leading SaaS companies use testimonials as social proof? View our directory of 100s of examples.

Collect testimonials

Here's the TL;DR of collecting testimonials as a handy checklist.