Introduction

Requesting a video or text testimonial from a client, customer or colleague? Whatever the reason - you need to ask them.

If that makes you feeling awkward, don't panic. Here's some proven templates you can copy-paste that don't sound demanding or annoying.

You can also use a testimonial tool like Senja to automate testimonial requests and follow ups.

Where to ask

These request templates have been formatted for email.

But there are lots of platforms you can use to request testimonials including:

• Your community

• Your DMs on LinkedIn, X and Instagram

• Your social posts

• On the phone and in person

Use these templates as inspiration to get you started. You can also see more testimonial email request ideas here.

Request a testimonial on LinkedIn

If your customers are on LinkedIn, you can request testimonials using the Senja Chrome Extension. This will send your customer a testimonial request in just a few seconds.

Make sure you send a testimonial request every time you get receive a positive message in your DMs

A good testimonial request vs a bad testimonial request

Want more testimonials? Ask in the right way. This visual summarises the difference between a good and bad testimonial request.

Some important things to remember:

• The request should come from a person, not a business

• Explain how the testimonial helps your business

• Remind them who much you appreciate it

• Use a testimonial form to ensure you collect all the information you need

• Send follow ups! Some customers need a nudge

Use a form with your testimonial requests

Want to make it even easier for your customer to leave you a high quality testimonial? Use a form. Testimonial forms are great way to direct your customer, collect video testimonials and avoid email over back and forth.

Testimonial request templates

Freelancer testimonial request template

Here's a testimonial request message that can be used to ask a happy client for a testimonial for your freelance work.

You can then use these testimonials to win more work from your ideal clients.

• When to ask: at the end of a project, or after the first invoice is paid

• Where to ask: over email

• How to ask: use the message below

Hi #client_name,

I've really enjoyed working with you on #project_name.

As you may know, testimonials help freelancers grow their business and win new clients.

I would really appreciate it if you would leave me a text or video testimonial here:

[Link to your Senja form]

Thanks
#Your_name

SaaS testimonial request template

Running, marketing or selling a SaaS service? You'll want to ask your existing users and customers for testimonials regularly.

These can then be used to increase landing page conversion, close more sales or drive visits from your social channels and emails.

Here's a testimonial request message that can be used to ask a happy customer for a testimonial for your SaaS.

• When to ask: after your customer upgrades

• Where to ask: over email

• How to ask: use the message below

Hi #customer_name,

Thank you for being a paying customer of #saas_name.

As you may know, testimonials help us grow our business and win new customers.

I would really appreciate it if you would leave us a text or video testimonial here: [Link to your Senja form]

Thanks
#Your_name
#Your_job_title

Course testimonial request template

Here's a testimonial request message that can be used to ask course students for a testimonial.

You can then use these testimonials to get more course sign ups.

• When to ask: inside your course! About 50% of the way through

• Where to ask: embed a collection form inside your course platform

• More on testimonials for course creators

Ecommerce testimonial request template

Here's a testimonial request message that can be used to ask a happy ecommerce customer for a testimonial. Use these testimonials to build trust and increase add to basket.

• When to ask: a few days after the order is delivered

• Where to ask: over email

• How to ask: a suggested message follows

• More on ecommerce testimonials

Hi #client_name,

I've really enjoyed working with you on #project_name.

As you may know, testimonials help freelancers grow their business and win new clients.

I would really appreciate it if you would leave me a text or video testimonial here:

[Link to your Senja form]

Thanks
#Your_name

!!!Tip! Consider automating your testimonial requests using triggers. Here's tips on automating your testimonial collection.

Newsletter testimonial request template

Here's a testimonial request message that can be used to ask your subscribers for a testimonial. You can then use these testimonials to get more subscribers. Remember to collect from your sponsors too, so you can win more paid sponsorships.

• When to ask: after their 5th newsletter open

• Where to ask: over email

• How to ask: a suggested message follows

• More on newsletter testimonials

Hi #client_name,

I've really enjoyed working with you on #project_name.

As you may know, testimonials help freelancers grow their business and win new clients.

I would really appreciate it if you would leave me a text or video testimonial here:

[Link to your Senja form]

Thanks
#Your_name

Community testimonial request template

Here's a testimonial request message that can be used to ask a happy community member for a testimonial. You can use these testimonials to get more community sign ups. You can also collect other types of community member stories, like introductions!

• When to ask: after 3 months in the community

• Where to ask: inside the community, embed in a page to collect passively

• How to ask: a suggested message follows

• How creators can collect testimonials

Hi #client_name,

I've really enjoyed working with you on #project_name.

As you may know, testimonials help freelancers grow their business and win new clients.

I would really appreciate it if you would leave me a text or video testimonial here:

[Link to your Senja form]

Thanks
#Your_name

Employee testimonial request template

Here's a testimonial request message that can be used to ask your employees for testimonials. You can use these in your recruitment pages and marketing.

• When to ask: 6 months after the employee is onboarded

• Where to ask: over email

• How to ask: a suggested message follows

• How to collect employee testimonials

Hi #client_name,

I've really enjoyed working with you on #project_name.

As you may know, testimonials help freelancers grow their business and win new clients.

I would really appreciate it if you would leave me a text or video testimonial here:

[Link to your Senja form]

Thanks
#Your_name

!!!💡Tip! Remember when you and where you ask for a testimonial is important too. Here's a guide on collecting testimonials.