The Testimonial Toolbox
Everything you need to know to collect and share SaaS testimonials
Collecting and sharing testimonials properly is really hard. So we've compiled everything you need to collect, share and automate testimonials for SaaS companies.
Why testimonials?
92% — That's how many customers read online reviews before making a purchase
So if you think testimonials aren't that important, think again.
Problem is, SaaS companies often do testimonials wrong, using the wrong techniques and tools, overcomplicating things, and sometimes, not even collecting testimonials 😱
This guide will show you everything you need to do to collect your first or 1,000th testimonial and share it everywhere.
Questions
The questions you ask your customers will make or break the testimonial you receive. Here’s an example of some questions you might want to ask, and why.
Hey John 👋
Can you leave me a testimonial?
This is how most people ask for a testimonial, but it's rarely going to get you good answers...
What do you think about [a certain aspect of our product]?
Ask this to gather feedback on specific features or aspects of the product, which can be used to demonstrate its strengths or to identify areas for improvement.
What problem was your business facing?
Ask this to identify the specific pain points or challenges that the customer experienced before using the product, which can be used to emphasize the value of the product in solving similar problems for potential customers.
Describe life before and after using our product?
Ask this to illustrate the transformative impact of the product on the customer's business operations or personal life, emphasizing the benefits and positive changes experienced.
What tool or product did you switch from?
Ask this to demonstrate how the product stands out in comparison to competitors or previous solutions, highlighting its unique advantages and features.
What was your biggest doubt when signing up?
Ask this to address common concerns or objections that potential customers might have by showcasing how the testimonial-giver overcame their initial doubts
What ultimately triggered you to sign up?
Ask this to uncover the decisive moment or event that led the customer to sign up for the product, which can be used to create relatable scenarios for potential customers facing similar situations.
Incentives
Collect 2x more testimonials with incentives
Senja's users collect 2x more testimonials when they ask for a testimonial in exchange for something else. Here are incentives you can use if you're collecting testimonials for SaaS.
Popular Incentives 🔥
🏷️
Discounts
Everybody loves a good discount or coupon, and your customers are no exception.
🤩
Exclusive content
This can be in the form of a lead magnet, a video tutorial, or access to a private community.
💥
Give early access
This is a unique way to reward your loyal customers, show them that you value their feedback, and generate social proof for when you launch.
💖
Feature on your website
This can be in the form of a case study, a blog post, or their testimonial itself.
Templates
Testimonial Request Templates to Get You Started
Senja's users collect 2x more testimonials when they ask for a testimonial in exchange for something else. Here are incentives you can use if you're collecting testimonials for SaaS.
Formal
Hi [Customer], Thank you for being a paying customer of [product]. As you may know, testimonials help us grow our business and win new customers. I would really appreciate it if you would leave us a text or video testimonial here: [Link to your form] Thanks, [Your name][Your job title]
Informal
Hey [Customer's Name], Hope you're smashing it with [Your Product's Name]! We're collecting some success stories about how [Your Product's Name] is making work-life feel less like work and more like play. We'd love to feature your experience in our next "Wall of Love" 😉 How about it? Just a few lines about your journey with us would be epic! [Link to your form]
High Converting
Hey [Customer] 👋 Got a quick minute? We'd love to hear your thoughts on [Your Software]. Your feedback helps us make sure we're delivering the best experience possible. Click the link below to share a testimonial with us and get 30% off your next month! [Link to your form]
Short
Hi [Customer], Mind shooting us a one-liner about your experience with [Your Product's Name]? We'd love to feature you on our "Wall of Love"!
Social Media
Attention all [Product] users 📣 Want to win free swag? Send us two sentences about why you love using [Product]! [Link to form]
Customer Support
Attention all [Product] users 📣 Want to win free swag? Send us two sentences about why you love using [Product]! [Link to form]
Pro Tip 🔥
The best way to collect testimonials
You can collect testimonials over email, the phone, or even in person. But the simplest way is to create a testimonial form. Here's why.
No standardized format for testimonials
Very difficult to collect video testimonials
Difficult to collect additional info
Responses aren't automatically organized
Standardized questions and prompts
Collecting video testimonials is easy
Easily collect additional info (user photo, company)
Responses are automatically organized
💖
Wall of Love
Create a page highlighting the best video adn text testimonials you've received from across the web.
🌐
On your website
Add testimonials to your landing page, demo pages, checkout page, pricing page, recruitment page etc.
💵
In your sales flow
Testimonials are an incredibly effective sales tool. Add them to your emails, pitches, proposals, and use them to handle objections.
📬
In your email marketing
Add testimonials to your email marketing campaigns for activation, nurturing etc...
🐻
On social media
Like Facebook, Twitter and Instagram. Add video testimonials to social media by posting them as native videos on Facebook, Twitter and Instagram.
💰
In your paid ads
Testimonial ad creatives consistently perform well in paid ad campaigns. These are ads made up of customer testimonials whether video or text.
▶️
On your YouTube channel
Marketing assets like an edit of video testimonials from your customers talking about how great they think you are.
💬
In your support inbox
Add testimonials to your email marketing campaigns for activation, nurturing etc...
Embed
Add your testimonials to your website
Senja's users collect 2x more testimonials when they ask for a testimonial in exchange for something else. Here are incentives you can use if you're collecting testimonials for SaaS.
See guides for:
Examples
Testimonial Examples
See how leading SaaS companies use testimonials in their marketing.
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Testimonial Examples by Industry
Explore how social proof is being used by top businesses in different industries
Automate
Automations to 10x your game
Senja's users collect 2x more testimonials when they ask for a testimonial in exchange for something else. Here are incentives you can use if you're collecting testimonials for SaaS.
🛍️
After Purchase
Ask for a testimonial 30 minutes after a successful purchase
⛑️
After a Support Interaction
Ask for a testimonial every time a support ticket is closed.
🚩
After a milestone
Ask for a testimonial when a customer experiences a "wow" moment in your app.
⌛
After 6 months
Ask for a testimonial after your customer has been active for a long time.
More Reading
More resources
More resources to help you collect, manage and share testimonials.
Frequently Asked Questions
What is a testimonial?
A testimonial is a statement, often written, that praises or endorses a person, product, or service, typically provided by a satisfied customer or client. It serves as a tool for building trust and credibility, as it provides a real-world experience or opinion about the value or quality of what's being endorsed.
What are the testimonial examples on this site?
On this site, we share examples of how social proof is used by different leading businesses. These examples include the content in the testimonials, where they're being used on websites, as well as guides that will show you how you can collect testimonials and add them to your website.
How can I add testimonials to my website?
Senja is a tool that makes it easy to collect testimonials and share them anywhere, including on your website, in emails, on social media and much more. You can explore our testimonial widgets gallery to see how to add testimonials to your website.
